How can digital marketing help me grow my business?

How can digital marketing help me grow my business?

Digital marketing involves assisting small, medium, and big businesses in increasing their visibility to consumers and in increasing the sales of their goods, as follows:

Creating a brand is a complex process

Your company’s website and social media accounts provide information about who you are and what you do in your business. No matter if you’re a tiny startup or a large multinational, these are the most effective strategies to market your company’s brand today.

In only a few seconds after launching a product or service and showcasing it on social media platforms like Facebook or Instagram, millions of consumers will be aware of it! How fantastic is it that you can do this with Facebook marketing?

If your product is of high quality, people who have bought it will share their opinions about it on social networking platforms. Others will take note of your positive feedback and opt to buy your products.

This technique is orders of magnitude quicker than the typical “word of mouth” approach. In little time at all, your brand will be established, recognized, and will have a large number of repeat consumers.

Expansion into new areas

For a small business, expansion is no longer only a pipe dream. You may promote and sell your items to customers in any part of the globe using social media marketing and email marketing techniques. As a result, even if you do not have a real shop or office in another nation, you will be able to earn money there!

Furthermore, the time required to build up these social media and email campaigns is minimal. As a result, you save a significant amount of money and time when compared to typical marketing initiatives.

Providing a more positive customer service experience

Digital marketing allows you to have a deeper understanding of your clients and supply them with more customized services. Consider the following example: If you establish a social media campaign to promote a product, you will see that consumers are commenting on the campaign.

You may organize quizzes and Q&A sessions centered on your product. Almost immediately, you will learn a great deal about your consumers’ tastes and their purchasing decisions.

This also aids in the development of targeted marketing campaigns. You may target certain groups of people based on their responses to the quiz and their comments. Some clients, for example, may like to get discounts on each and every offer. Customers who have signed up for emails and alerts will be notified anytime a deal is offered.

Getting in touch with consumers through a number of devices

Bringing in clients from all devices is another way to address the issue of how firms can utilize digital marketing to boost their sales and profits. More than half of your prospective clients are using their smartphones to obtain material and browse websites, according to research.

Then there are the many types of tablets, phablets, laptops, and desktop computers. As a result, people may access your website or social network account from any of the devices listed above.

The ease with which methods may be modified or adapted

Traditionally used marketing tactics, such as print advertisements, required businesses and marketers to wait until the campaign was over before seeing results. You can track the number of people who have visited your site, the sources of traffic, the searches that have been made, and the number of people who have read your blogs using web analytics.

You may also see how well your site is doing in search results by visiting this page. If your campaign is a success, you will be able to continue with the campaign. If not, you may try a new campaign or make minor adjustments to a current one.

How do I create a profitable social media strategy for my business?

How do I create a profitable social media strategy for my business?

A social media marketing plan serves as a road map for marketers, boosting brand recognition, fostering consumer loyalty, and engaging new audiences. A good approach may bring visitors back to your website and often generates a better ROI than sponsored marketing initiatives. Let us look at as to How do I create a profitable social media strategy for my business?

A social media strategy is a synthesis of all of the preparation and expectations you have for what you want to accomplish via social media. If you want to market a product or service you provide, using social media is the best option.

This is due to the fact that utilizing social media as a platform for your company does not need a large number of resources and power. However, you must still devise acceptable social media tactics and devise successful methods of reaching a larger number of customers via social media.

The following are the reasons why you need social media tactics in your company. because a solid social media strategy may increase brand exposure while also facilitating sales, allowing it to identify relevant market targets and get feedback from customers who purchase things A good social media strategy is required in order to accomplish this.

Often, one of the most major challenges that companies have on social media is that they do not create objectives that are explicit and quantifiable as well as practical, relevant, and suitable for their organization.

The addition of new customers, the increase in traffic to websites and the collection of customer databases, the increase in profits and returns on investments (ROI). As well as the increase in brand awareness, the sale of new products that achieve specific targets, market expansion, and other objectives are all possible here.

These are just a few of the advantages of a well-executed social media campaign. However, achieving that level of influence is not simple. Social media audiences may be fickle, competition for attention is intense, and changes to platform algorithms—for example, Facebook’s limitation on organic impressions—mean marketers are often forced to be reactive rather than proactive.

Establish Objectives for Social Media Marketing

All marketing initiatives, from PPC to influencer marketing, begin with well-defined goals. Therefore, before delving into the specifics of activities, channels, and content, define your social media strategy’s objectives. Not only will this help you stay focused, but it will also enable you to monitor the effectiveness and success of your social media marketing plan.

Several typical high-level goals include the following:

  • Increase traffic to your website
  • Increase brand recognition or authority
  • Boost revenue or customer retention
  • Enhance customer service
  • Increase client retention
  • Increase the number of public relations mentions or media relations

These broad social media objectives may be supplemented by network-specific subsidiary goals. Assigning objectives to a particular social network is often very successful since user behavior varies significantly across them.

For instance, an eCommerce company may discover that Twitter activities help it meet customer support objectives, but Pinterest may provide the greatest potential for social sales.

After you’ve established your overall and platform-specific objectives, it’s important to learn about your brand’s online rivals.

Conduct Social Media Research on Your Competitors

On social media, the battle for attention is intense. The typical Facebook user spends only 1.7 seconds on mobile material on the site, while on average, 6,000 tweets are sent every second. Analyzing your brand’s rivals on social media may help you stand out from the crowd.

To begin, determine which of your rivals are active on social media and on which platforms. If your direct rivals lack an active social media presence, investigate alternative players in your sector that cater to a comparable demographic.

If you’re unsure of which audiences are comparable, Alexa’s Audience Overlap Tool may assist.

Create a spreadsheet with this information and track their activities. For instance, if your primary rival is active on Facebook and Instagram, take note of their profile URLs, posting schedule and frequency, post kind, and amount of interaction.

Conduct Audience Research

Prior to defining target channels, you must ascertain who your audience is and where they congregate online. Bear in mind that various social media sites cater to distinct demographics: 81% of Pinterest users are female, 65.5 percent of Twitter users are male, and 60% of Snapchat users are under the age of 25.

Creating a buyer persona will assist you in segmenting your customers demographically and interest-based (get started with our free buyer persona template).

Include information on the kind of websites they frequent (Alexa’s Audience Interest Tool is useful for this), the social media platforms they use, and their receptivity to influencer marketing techniques.

Experiment with demographics similar to those of your primary competition. Monitoring this audience’s long-term return on investment will show if they are also the appropriate target for your business.

Conduct an audit of your current social media success

If your brand is currently engaged on social media, do a review of the effectiveness of your existing efforts. This will assist you in identifying low-impact channels, which will ultimately save you time and effort.

Begin by compiling a spreadsheet of your active social media networks. Analyze current audiences using the internal statistics provided by each platform: for example, Twitter Analytics segments viewers according to income, gender, hobbies, and cellular carrier.

If you lack the time to manually evaluate social media rivals, solutions such as Twitonomy and FanpageKarma can examine competitors’ accounts and interactions on your behalf.

Additionally, you may determine the percentage of your rivals’ traffic that originates from social media, courtesy of Alexa’s Competitive Analysis tools. Run your site and competitors’ sites through the Site Comparisons tool to see what percentage of overall traffic each site receives from social media.

Once you’ve determined who follows you on social media, monitor their behavior on a monthly basis. Metrics like impressions, reach, and website referrals can assist you in defining your current level of social media involvement and setting goals for growth.

Additionally, you may wish to evaluate the current return on investment for social media platforms, particularly if you want to include sponsored social media activities in your strategy.

Create a Content Calendar for Social Media

A comprehensive social media marketing plan considers the content types appropriate for each channel as well as cross-promotional efforts.

The most effective method to manage this data is via the use of a social media content schedule. To begin, examine the social media goals established in Step 1 and determine the percentage of material that should be devoted to achieving them.

For instance, if brand recognition is your primary strategic objective, you may want to devote 50% of your content to assist you in accomplishing that objective. By prioritizing content types according to goals.

You can ensure that your approach remains focused and consistent over time. Additionally, you’ll want to establish a ratio of sponsored material to non-branded articles that may attract your audience.

Following that, create a posting schedule in the calendar. This should be determined by the optimal times to publish content depending on the time zone and behavior of your audience.

Schedule arrangements for engagement and interaction regardless of the content mix you include into your social media marketing plan and put it on your content schedule.

Social media is not just for promotional purposes; in fact, 46% of consumers say they unfollow companies who are too promotional on social media. People appreciate human connections and personalized attention regardless of the medium via which they interact with your business.

Develop a strategy for content promotion and distribution

In a Twitter universe where engagement rates of 0.09 percent to 0.33 percent are considered “high,” it is critical to design successful content promotion and distribution efforts. A well-thought-out distribution plan may make the difference between a successful and ineffective social media marketing campaign.

Promote your material on social media by placing prominent share buttons and calls to action on your pages. The so-called “network effect,” an economic theory that states that as more people use a product or service, its value increases, will enhance your brand’s reach and influence.

The more sales or conversions you get from certain social media postings, the more you should invest in sponsored social media advertising to spread the word. When done correctly, social media advertisements may provide a high rate of return.

According to one study, 26% of Facebook users who clicked on ads made purchases. Testing your highest-income-generating pieces of content through paid channels may reveal other money sources.

Collaborating with colleagues on social media distribution may also help increase the effect. That’s because, according to Social Media Today, material posted by workers gets eight times the engagement of content shared through brand channels.

However, do not just set coworkers loose on Twitter! Invest effort in developing an employee advocacy program that is integrated into your social media strategy and includes guidelines for tone and vocabulary.

Monitor the Impact of Social Media

Any successful social media strategy establishes a system for tracking effects from the start. While it may be tempting to see each retweet as proof that your social media campaign is succeeding, the only way to really determine effect is to compare outcomes to your strategic goals.

By monitoring these data over time, you can fine-tune your social media marketing approach. Eliminate activities that aren’t contributing to your marketing objectives and focus your time and attention on those that do. Utilize such data in the future to develop more successful tactics for the target market.

What are the best strategies for social media marketing in Colombo?

What are the best strategies for social media marketing in Colombo?

Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. Sign up for our Social Media Marketing package from Digital Nomad Ventures which is a digital marketing agency located in Colombo.

Social networking has become a necessary tool for a large number of enterprises. However, are these businesses using social media to their greatest potential?

Simply establishing a profile and sometimes adding odd material is no longer sufficient. In fact, it never was. Nevertheless, many firms lack a defined social media marketing plan that will ensure their success.

It may not seem significant at first, but failing to have a clear social media strategy and a well-defined process often means that you will not see any returns from your social media marketing efforts.

Nevertheless, if you devote sufficient time to doing it correctly, you may easily establish and accomplish your objectives. This post will teach you how to establish a social media strategy.

A social media plan, or more precisely, a social media strategy, is a succinct explanation of everything you intend to do and accomplish on your social media accounts. Developing a well-thought-out plan for your business’s social media presence is critical. The more precise and comprehensive your strategy, the more successful you will be.

Brand recognition, customer acquisition, and social proof will all grow if your social media platforms are doing successfully. Your company’s reputation will rise as a result. All of this helps your professional organization’s market standing.

Knowing how to construct a social media strategy is insufficient; you are well aware of this. Without further ado, allow me to offer the secret formula for the most flawless social media strategy you will ever encounter. Once you learn how to create a successful social media strategy, you’ll be well on your way to accomplishing your goals.

Know your niche

The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.

Brainstorm hot content

Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products. You need great content to publish as blog posts to promote your brand.

Leverage the content you create

Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.

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Create a publishing schedule

Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months. Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.

If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.

Use automated tools

WordPress has a range of plugins that will create share buttons so people can just click to share on social networks. In addition, they have plugins that will announce your new content on your social sites automatically, such as WordTwit for creating a link to your content on Twitter.

Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and ViralWoot, which allows you to schedule Pinterest pins in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.

Make an appointment with social media for 1 hour each day

Social media can devour your time if you’re not careful, so block out 2 appointments of 30 minutes each, morning and evening, so you minimize the danger of getting distracted and wasting hours wandering around in an unfocused manner.


Once you get things organized, outsource the work to a reliable virtual assistant. Draft in your teen or neighbor and free up your time to build your business in other ways.

This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.

What are some good key metrics for social media?

What are some good key metrics for social media?

Effective marketing needs accurate data. Unless and until you measure your performance, you will have no way of knowing if you are making sound choices and using the appropriate tactics. This is true for the majority of marketing techniques, and it is most emphatically true for social media. What are some good key metrics for social media?
As a marketer, we must continuously demonstrate our worth. You must demonstrate that your firm needs your services just as much as any salesman or business analyst does.
You already know you’re excellent, and now it’s time to demonstrate it to the rest of the world.

Why is social media return on investment critical?

Almost certainly, your company currently utilizes social media. Whether or not you have a robust social marketing campaign, you almost certainly post tweets and picture updates and respond to customer care inquiries.

And you ought to be. Your consumers, regardless matter the kind of company, are on social media. Therefore, if you want to contact them, you really don’t have an option.

The issue is that not all social media marketing strategies are created equal, and not all strategies will work for you. That means you’ll need a method to monitor your progress, determine what works and what doesn’t, and calculate your return on investment.

That is why it is critical to begin monitoring key social media metrics. These enable you to calculate the return on investment (ROI) of your marketing efforts (what you really get) and make more informed future choices.

Without a question, this is the statistic that catches the attention of business leaders. True, they’re undoubtedly concerned with site traffic, social media followers, and a few other metrics. However, the bottom line is paramount.

If you can connect your social media marketing efforts to cash in the bank, you can reliably calculate your social media ROI. Revenue is not the only factor to consider if it were, we would have shortened this list by nine. However, it undoubtedly draws the attention of others.

You may discover that social media marketing is just not for you. If it isn’t generating leads, boosting brand recognition, or converting consumers, it’s definitely time to call it quits.

Additionally, you may find that you’re losing out on possibilities and decide to focus your efforts on particular social networks. It is entirely dependent on your objectives. If you’re still unsure, you may see the webinar. It includes more questions, thoughts, and solutions that we were unable to include in this article. Additionally, videos are more enjoyable.

The number of followers

A critical statistic to monitor, follower count indicates how many accounts are following your brand. Each site has its own definition of followers or fans. These numbers may be accessed directly from your profile page.


The number of social media impressions is not the same as the number of people you’ve reached via social media. Impressions indicate the number of times a post or profile has been seen. It makes no distinction between distinct accounts but just adds up the views. Thus, one account may see the identical post four times in their feed, resulting in four impressions.


When it comes to social media, the number of unique accounts that viewed your post is known as post reach (a more precise measure than the general category of reach KPIs). Returning to the previous example, the post reach of that single account is one when it sees the identical post four times. Post reach is often combined with post impressions in the same analytics section. Due to the distinctions discussed before, post reach is likely to be lower than impressions.

Traffic on the internet

You can evaluate how well your website articles are doing by looking at the amount of online traffic they get. Web traffic is another excellent method to gauge the success of a marketing effort. The number of times someone clicked from one of your social media accounts to one of your website pages is referred to as web referral traffic. This information is easily accessible via Google Analytics or if you have one, a website builder.

Voice proportionately

The share of voice (SOV) metric indicates your online presence in comparison to your rivals. This one is not included in native analytics. Rather than that, you’ll need to decide on certain phrases, hashtags, or categories to target. For instance, if you want to examine your SOV around coffee-related subjects, you might create a list of relevant hashtags and phrases.


How many times have you seen an Instagram caption that piqued your interest so much that you had to read the rest? Historically, clicks were associated with articles that included clickable links. However, as social media postings evolved, so did clicks.


You’re probably acquainted with double-tapping an Instagram post to demonstrate how much you liked it. Likes and favorites show that the account was engaged with your content. And, although other platforms, such as Instagram and Facebook, have hidden the Like count from public view, these statistics are still visible in your analytics.


Shares of posts and profiles are a great method to track engagement. This indicates that your article was so compelling that you felt compelled to forward it to a friend or share it on another site.


Together with likes, comments are another integral part of every platform’s engagement. Comments on blogs and live streams are included. These may be tracked or in your native analytics, either per post or aggregated for a total count. As with shares, comments indicate an interesting post.


You get a mention when a user tags or discusses your company on their own account. It may occur inside a post, a remark, a narrative, or directly to you. Due to the fact that this statistic is not always monitored natively, you may need to utilize a social media monitoring service to determine how and how often your brand’s accounts are referenced.

Visits to profiles

To discover more about your business, a potential customer will do things like visit your website, subscribing to your newsletter, and look at your LinkedIn profile. The profile visit count indicates how often your page has been seen over a certain period of time. This metric is included in native analytics and serves as a helpful reminder to keep your profile updated with your most essential link destinations.

The lifetime worth of a customer

Client lifetime value indicates in dollar numbers how much money a customer spends with you over time. Following their first purchase, your objective will be to acquire repeat clients who will make further purchases. With the proper customer loyalty tactics in place, you’ll discover that your customers have a high lifetime value.

What is the impact of social media on small businesses?

What is the impact of social media on small businesses?

Social media is self-explanatory since over half of the world’s population now utilizes different social media platforms. With its tentacles encircling every aspect of contemporary life, it’s unsurprising that tiny companies are capitalizing on its enormous potential. Let us analyze as to What is the impact of social media on small businesses?.

As a digital marketplace with a potential audience of over three billion people, social media provides an opportunity for you to connect with prospective customers and promote your business and services. Platforms like Pinterest and TikTok are growing fast.

Even if you have a little marketing budget, all you need is a Facebook, LinkedIn, or Twitter account to reach a large audience with your content. Businesses are leveraging social media to gain leads and strengthen their brand identity in order to reach and connect with a wider audience. Whatsapp is developing into a full-fledged messaging app with the introduction of the Whatsapp business.

However, let’s take a closer look at what a social media presence may provide small companies and how it might result in specific advantages for your brand.

Marketing and social media

At the moment, an estimated 3.6 billion individuals utilize social media on a global scale. 40% of those users depend on social media to learn about new businesses. This is an excellent chance for your small business’s branding and promotion.

Your brand has a significant role in how consumers perceive your company, and it is often the first line of defense for what they may anticipate from you in the future. When you adopt a well-thought-out social media plan, you may anticipate many beneficial marketing advantages, including the following:

Increased brand recognition.

A direct connection to hundreds of thousands of people.

A completely free method to publish unique content that generates traffic to your website.

The humanization of brands is a means of allowing consumers to see the individuals behind the brand.

However, it is not all roses. There are certain disadvantages to increased accessibility, which are often ignored. Several problems that emerge as a result of social media use include the following:

Negative reviews or remarks tarnish a brand’s image.

User outreach receives slow replies, leaving them with a sour taste in their mouths.

Certain posts are misunderstood, causing users and followers to lose interest.

None of these factors should dissuade you from maintaining an active social media presence and devising novel methods to engage your audience on social media. Simply analyze the disadvantages and develop a strategy for resolving them if and when they arise.

Additionally, you may use social media to research your rivals and help with competitive analysis. By following rival companies and certain hashtags, you can learn about what your competitors are producing and sharing, as well as what others are saying about their businesses.

Sales and Social Media

Social media may be a critical component of increasing revenue for your small company. Why? As I stated in my point regarding brand recognition, social media enables you to reach a broad audience with your services. While some sales tactics perform better when they are targeted at qualified prospects, social media enables you to cast a wider net.

Utilizing both will provide you with a sense of balance, allowing you to reach out to interested prospects while also expanding your reach. However, it’s critical to understand which platforms are the greatest for selling your goods, as well as the critical sales KPIs you’ll be monitoring to determine success. For example, although Facebook is an excellent medium for B2C sales, LinkedIn is perfect for B2B endeavors.

When determining the effectiveness of your social media activities in terms of sales, it’s critical to monitor factors like the source of your leads and website visits. If you notice an increase in social traffic that converts, you’ll know your efforts are paying off. This is where you realize as to What is the impact of social media on small businesses?

Utilization of Social Media and Your Website

Social networking is an excellent option if you’re searching for low-cost methods to increase visitors to your website. The more relevant information you post, the more opportunities you have to engage with your followers. There are so many Digital marketing updates every day.

Any successful content distribution strategy includes a strategy for distributing material effectively through social media since this is the most effective method to get a large number of people to not only view your content but to click through to it and visit your website. This results in an increase in visits and the possibility for those visitors to convert into email subscribers and lucrative leads.

To effectively utilize social media to drive visitors to your website, you must adhere to the following rules:

  • Your articles should always be timely, unique, and of high quality.
  • As much as possible, make your content interesting and appealing.
  • Always include a picture with your post.
  • Assign the link to on-site material, ideally a blog post or a gated piece of information.

Customer Service and Social Media

Social media opens you to a whole new channel for connecting with and engaging consumers. While it’s obvious that the ideal method to provide customer care is direct, given how many people use social media to interact, this is still a feasible alternative. Social media is an excellent tool for small companies to swiftly and simply respond to consumer queries and provide pertinent information.

The critical point here is to ensure that your social interactions are both timely and comprehensive. You want to reassure your consumers that you are accessible to them and that you are paying attention to their needs. As mentioned in point one, the last thing you want is for your inability to respond quickly (or at all) to have a bad effect on their perception of your company.

Not only is social media a strategy that every small business should adopt, but it may work wonders for different aspects of your organization. Concentrate on the social channels where your consumers are most active, and develop a strategy for regularly posting and interacting with them. Monitor your KPIs to ascertain what is working and make necessary adjustments to ensure ongoing performance. What is the impact of social media on small businesses? this blog answers your question.