What is better, SEO or PPC to increase traffic?

What is better, SEO or PPC to increase traffic?

Search engine optimization (SEO) is a technique for increasing the visibility of your website in search engines such as Google. It is the process of making changes to your website in order for it to rank higher in search results. This will assist you in boosting traffic to your website, which will ultimately result in more sales and profits. What is better, SEO or PPC in Toronto?

PPC, or Pay Per Click marketing, is the practice of compensating consumers for clicking on advertisements that appear on the web pages of other websites. Pay-per-click advertising is the most frequent sort of PPC advertising.

In which you pay someone every time they click on an ad that directs them to your website. You may also promote on social media sites such as Facebook and Twitter, as well as blogs and discussion forums, among other places.

My response would be that SEO generates a higher return on investment than PPC since when someone clicks on an ad from a competitor’s site, there is no guarantee that they would visit my site because some may have never heard of me before!

As opposed to this, if someone does learn about me via search engine optimization, I can almost promise that he or she will visit my website to learn more about what I have to offer!

When should you use SEO services?


When you begin to see your results in the top 5 of the search engine results page (SERP). It fosters a sense of trust among your guests. They are more likely to come to you in quest of a solution than they are to come to people who are ranked below you.


Every firm, whether small, medium, or big, seeks to maximize returns on little investments. This is true for all sizes of businesses.

SEO is very lucrative since you do not have to pay for each term that you want to rank for, as is the case with PPC advertising (unlike PPC). All that remains is for you to optimize your website while keeping all of the necessary algorithms and guidelines in mind at all times.


In contrast to other digital marketing approaches, SEO is incredibly cost-effective, has the potential to improve brand recognition, and attracts targeted visitors to a website.


One of the most advantageous aspects of SEO is that, if your website is properly optimized in accordance with search engine criteria, your position will be maintained for a long period of time even if you discontinue use of it, in contrast to paid promotion.

What exactly is PPC?

PPC (pay-per-click) advertising is a kind of internet marketing in which the advertiser pays the website owner a certain amount of money each time a user clicks on the advertisement.

When should you employ pay-per-click (PPC) advertising?

Visibility in a short period of time

When contrasted to SEO, pay-per-click advertising (PPC) delivers quick exposure. While it may take some time to rank for a particular phrase, pay-per-click advertising may increase your exposure rapidly and at a minimal cost.

Preparing a Targeting Strategy

You may tailor your advertisements to a specific audience based on their demographics, geographic area, device kind, and other factors.

The presence of a brand

Because your ad appears at the top of the page, paying money on Google advertisements may help you increase brand recognition and recall.


Due to the fact that you have to pay for each click, along with the term you wish to target, it is more expensive than SEO. The advantage of this method over traditional SEO is that you will see results considerably more quickly than with traditional SEO methods.


When compared to pay-per-click advertising, SEO is a somewhat sluggish process. Search engine optimization (SEO) results might take 5 to 7 months, or even a year, to show up, but PPC results can be seen immediately.

Search engine optimization is a never-ending activity. It is unlikely that your site will ever be completely “optimized,” but it will improve as you put more work into improving it. What is better, SEO or PPC in Toronto?

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

How do you start a Digital Marketing Agency from home?

How do you start a Digital Marketing Agency from home?

It is difficult, but not impossible, to start a Digital Marketing Agency in Toronto, Ontario from the ground up without any previous expertise. Going from having nothing to having a successful digital marketing firm with customers and workers is a lengthy process that takes time and patience.

It will not be simple, but there is nothing that will prevent you from making your dream a reality and joining the fascinating world of digital marketing as a service provider in the process.

You may run a digital marketing firm from your home with the help of remote staff — It is one of the benefits of setting up a digital marketing firm that you do not need to have a physical presence in order to conduct business.

All procedures may be completed remotely via the use of email and Skype. As a company owner, you may reduce your expenditures even further by working from home and employing remote workers to help you with your operations.

You do not need to have any previous experience – In spite of the fact that past expertise with search engine optimization and digital marketing is unquestionably advantageous, you may progressively improve your digital marketing abilities by taking an online course and practicing on your own websites before giving services to customers.

You can be your own boss – If you want to break away from the 9 to 5 grind and establish your own firm, being a digital marketing manager is an excellent option.

Providing services alone may get you started, and as your clientele grows, you can engage additional employees to help you expand your operations and further build your firm.

It’s a low-cost company to establish since you don’t have to make a large initial financial commitment. All you need is an Internet connection, subscriptions to a few programs, and a website to get started on this project. Everything else (office space, personnel, and so on) may be added later as the company develops and expands.

As your business expands, you will be able to expand your digital marketing team and recruit professionals; but, if you are just starting out and have limited resources, it is critical that you learn how to do these duties yourself first.

This is a vital success component, to put it mildly. During the early phases of your firm, you must keep your expenses as low as possible while also minimizing your reliance on other individuals.

You must have hands-on experience with the different digital marketing methods so that you can finally figure out what works effectively (in terms of money and customers) and where you will want assistance in order to be successful.

The most effective method of mastering a skill is to acquire the theory and best practices from recognized professionals and then put that knowledge into practice on a regular basis.

Digital marketing is a very practical field, and it is not enough to just study the fundamentals; you must also obtain the essential expertise by actively participating in digital marketing campaigns and campaigns.

The road to establishing a great digital marketing firm is paved with moments of delight, disappointment, hard effort, and good fortune, just as it is with any other high-level interest in life. So, if the possibility of owning and operating a digital marketing firm excites you, you should get started as soon as possible.

What do you consider to be your specialty? What kind of people do you wish to collaborate with? What do you prefer: small businesses, global enterprises, or restaurants? Do you want to concentrate on the terrain or go national? Knowing this will assist you in narrowing down your list of leads.

Who do you wish to get in touch with? Is it a group of geeks, a group of geeks, a group of experts, or a group of newcomers to town? This will assist you in identifying the most qualified individuals to collaborate with your preferred company.

What distinguishes you from others? Given that there are dozens of digital marketing companies to choose from, what differentiates your company? What is it that you are doing differently?

There is undoubtedly a lot of money to be gained in either commerce or affiliate marketing, depending on your perspective. With the assistance of a digital marketing firm, you can take advantage of this by concentrating on a single marketing approach.

Regardless of whether you want to concentrate on pay-per-click advertising, content publishing, email marketing, or social media, you must work hard to develop a name in the marketplace.

By mentioning your name and reputation on the internet, you will be able to attract prospective customers who you can then utilize to your benefit once your firm is up and running. Once you have amassed a large number of devoted customers, it may be quite simple to convert those customers into sales, which will benefit your bottom line.

When launching your digital marketing firm, the first step you’ll need to do is select a domain name and web hosting, provider. You will also need to join up for an affiliate program since nothing will happen until you do so.

Finally, you’ll need to figure out how you’re going to advertise your website and make your services available. Following the installation of all of the necessary components, you will be responsible for monitoring and managing the system.

This is ideal for anybody who wants to conduct their business entirely from the comfort of their own home. Because of the assistance of a digital marketing firm, you will be able to operate not just from your computer, but from nearly any location in the world.

Making an assessment of your talents is a vital step in developing a successful digital marketing firm. The most important thing to remember is to play to your strengths. Begin with a little investment and build from there.

Begin by acquiring the appropriate domain name. It is desirable to get a domain name that is consistent with your brand for both purposes. However, this is not always attainable, and as a result, it is completely acceptable to choose the closest match when making a decision.

A digital marketing firm is a fantastic company to establish from the ground up. There are several advantages to running a company from the comfort of your own home, including the ability to be your own boss and the ability to grow without the need for large amounts of cash.

While this sounds amazing, there are a few things to think about before deciding to become a Digital Marketing Agency in Toronto, Ontario.

The first and most important need is that you understand what you’re doing. In the case of those who are new to digital marketing, it is recommended that they first develop their abilities and obtain some practical experience before starting their own firm.

Start by doing Digital Marketing on your own websites and experimenting with various tactics until you have a clear understanding of what is effective and what is not.

The confidence to offer your skills to others will come with time and experience, and you will be able to demonstrate tangible outcomes.

Start slowly, don’t strive to provide all services from the get-go, and don’t grow too quickly either. Building your portfolio one customer at a time is the best way to get started.

As soon as it becomes necessary to acquire new employees, be certain that your procedures are already in place and begin to develop your team gradually. The process of hiring remote personnel is time-consuming, and you may need to test a lot of prospects before finding those that would work well with you as a team.

It should always be your first and foremost objective to start and build a blog. Blogging can assist you in gaining new consumers without the need to spend money on advertising, which may result in significant benefits for your company.

Last but not least, remember the adage that the customer is always right. Give your customers the attention they deserve, and they’ll become repeat customers for you. You’ll be able to reduce the cost of gaining new consumers, raise your profit margins, and expand your company more quickly this way.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

How do I start working as a freelancer in digital marketing?

How do I start working as a freelancer in digital marketing?

Once you have established yourself as a freelancer in your chosen field, it is critical that you map out a clear plan of action on how to proceed.

To get started as a digital marketing freelancer, you must have a thorough understanding of your chosen field and be willing to learn. To stay on top of the latest developments in digital marketing, you must keep your eyes peeled. Some of the newest digital marketing tactics may need you to spend hours watching YouTube videos or reading publications.

The Internet is the single most critical tool for a freelancer to have at his or her disposal. You must be exposed to new digital marketing techniques in order to gain inspiration for your next project. No need to reinvent the wheel, but you do need to come up with an original technique to connect with your target market.

Most digital marketers make the mistake of presuming they know who they are talking to and what they want. Preconceptions cost a lot of money in our market because they are incorrect. If you are aware of what is beneficial to you, you will begin by investigating your target audience.

All of your decisions must be based on empirical evidence. The method by which you get the information will vary from case to situation. Occasionally, there is a plethora of market data accessible. Sometimes it’s necessary to go a little farther with your experiments.

The second phase of the work is more creative for younger digital marketers and more experience-based for more experienced ones, according to the job description. Many marketing strategies succeed or fail based on their ability to choose the most effective channel to reach their target demographic. So, what are some of the routes you may utilize to accomplish this goal?

The first thing to master is search engine optimization. It’s more like “do your best not to go nuts while doing your hardest not to go insane while attempting to keep up with Google’s whims.” In general, I believe that the most important factor in long-term search engine optimization is simply providing excellent content. That accounts for 90 percent of the total.

Anything else will drive you insane if you try to concentrate on it. It’s not a bad idea to study the most relevant keywords for your goods (there are lots of free tools available) and to get some traffic from long-tail keywords, but the most important thing is to develop content that people will want to share with others and engage with.

Once you’ve mastered SEO, it’s time to delve into the unexplored territory of internet advertising. It is a subject of study that is essentially endless in scope, and one that rewards those who are creative and adaptable in their approach. For novice digital marketers, advertising can be frightening.

From generating advertisements to targeting them to putting together a meaningful campaign to scrapping the whole campaign if it doesn’t work, advertising can be overwhelming. Keep in mind that you are not necessary (or expected) to do it perfectly on the first try. In this industry, it is customary to learn by doing and to make mistakes along the way.

The significance of social media as a digital marketer is the third item that you should never overlook as a digital marketer (and community building in general). Social media isn’t simply another platform to publish advertising on – it’s an interactive environment and great marketers typically spend a lot of time in back-and-forths on Twitter, Facebook, or Instagram.

Freelancing is an excellent alternative if you don’t want to commit yourself to regular employment and be your own boss. It provides you with the flexibility to choose your own projects, clientele, and work schedule.

Make certain that you have received the necessary training in digital marketing. You may learn about digital marketing by enrolling in an online course. Once you have completed the course, you can submit your application to top freelancer websites. You may submit your application on websites such as Upwork, Freelancer, and Fiverr.

I would propose that you start with a little project and then work your way up to a larger one. After that, you may begin applying for more challenging tasks. Alternatively, you may develop your own website and begin selling your abilities.

The first stage is to clearly define your objectives. What exactly do you intend to accomplish? What method do you want to use to get there? If you want to go into business for yourself, you must have a compelling purpose and a strategy. Once you’ve decided what you want to do, you’ll need to master your trade and become an expert in your area of choice.

Working with someone who already has a successful online company is a wonderful place to begin your online business journey. From there, if you are a good worker who adds value to the project, you will be promoted to more challenging projects.

Sending cold emails to firms where you believe your services will be most required is another option. To boost your chances of being recruited for their projects, you might include a sample of your work as well as information on how you can assist their business/brand, as well as competitive analysis.

Because so many individuals contact companies with their freelancing ideas, sending a video with all of the things I outlined will have an everlasting impression and will be a really unique strategy to getting that awareness.

Another option is to reach out to individuals in significant positions within the company/brand/business you are trying to freelance with on LinkedIn, and then send them a unique message, which may include an embedded video, explaining how you can be of assistance to them. Video Form is a tool that you may use to make a memorable first impression on your audience and to distinguish yourself from your competition!!

Finally, but certainly not least, keep in mind that your target audience is not a homogeneous group. Every individual has their own idiosyncrasies, desires, and interests, and you can’t expect to be able to match all of them perfectly at the same time.

Your objective is to establish a connection with the part of them that believes it can benefit from investing in whatever you’re offering. As a freelance digital marketing expert, you should sign up with some of the top freelancing websites on the market today.

These freelancing websites primarily serve as a platform for linking businesses with freelancers, and they are becoming more popular.

1. Upwork

2. Fiverr

3. Freelancer

4. The Dots

5. People Per Hour

6. Blue Tie Global

7. FlexJobs

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

How do I start a career in Digital Marketing in Colombo?

How do I start a career in Digital Marketing in Colombo?

Digital marketing is an excellent career choice since the need for digital marketing is increasing day by day as a result of the advantages it provides to organizations and corporations. Let us see How you can start a career in Digital Marketing in Colombo.

You may work in digital marketing as an employee for a corporation, as a freelancer, or as a business owner promoting your own products or services.

It makes no difference if you are from the business, scientific, or artistic fields. If you have made up your mind to pursue a career in digital marketing, you may pursue it regardless of what stream you studied for your undergraduate degree.

It is essential to understand the fundamentals of digital marketing before beginning a career in the field. After that, learn about and put into practice each and every component of digital marketing that you can.

If you are considering pursuing a career in digital marketing, that is fantastic; go ahead and do it without a second thought. I am able to say this since I have extensive expertise in the area of digital marketing.

Digital marketing is an excellent subject in which to begin your professional career since it is rapidly expanding, which will allow you to advance more quickly. If you’re debating where to begin, you may begin anywhere you want to.

Nowadays, studying digital marketing is a simple process. You may learn digital marketing through videos on YouTube, or you can enroll in a program at an institution.

Some organizations may offer you an internship in digital marketing even if you just have rudimentary expertise in the field. You may also apply for them, which will allow you to study digital marketing in a hands-on atmosphere swiftly.

Some actions that you may take to advance your career in digital marketing include the following.


Learn about digital marketing

The first step in studying anything is to get information about the subject matter. So, before you begin your job in digital marketing, you must first understand what digital marketing is and how it operates in general. In the large field of digital marketing, there are several topics to understand, such as SEO, social media marketing, affiliate marketing, email marketing, and pay-per-click advertising, among others.

Every one of these elements is critical to successful digital marketing campaigns. You may study them on the internet, or you can enroll in a digital marketing school that will teach you everything.

Create your website

After mastering Digital Marketing, it is critical to have your website up and running in order to get your company off the ground. When you construct your website, you have the opportunity to learn about digital marketing while simultaneously advertising your website. After that, you’ll be able to take on further assignments.

Continue to practice and become an SEO expert

Search engine optimization (SEO) is the most important component of digital marketing. SEO is the process of improving the ranking of websites or services on the internet.

If you want to establish a firm in digital marketing, it would be ideal if you were an expert in SEO. This will open the door to numerous opportunities to generate money, which will be beneficial to your professional development.

Get some free Google Certification, such as Google Ads, to help you launch your career:

Earning some free Google Certification, such as Google Ads, may help you launch your career. All of these certifications are completely free, and you can find them by searching the internet. These qualifications assist you in establishing credibility with your consumers.

You may also begin to learn how to become a master of Facebook Ads Advertising by following the steps listed above.

Obtaining Digital Marketing assignments via freelancing:

Make an effort to get freelance jobs so that you may perform and profit at the same time. Get feedback from your consumers and you’ll be on your way to achieving success.

Get a genuine internship: If you learn more rapidly and are familiar with a variety of work tactics, you may apply for internship positions. Internships allow you to get hands-on experience as a digital marketer while learning in a real-world setting. As a result, you will be able to strengthen your position in digital marketing.

Always stay up to date and learn new things:

Digital marketing is a rapidly evolving platform, and being up to date and learning new things may enable you to develop your abilities.

Learn how to utilize digital marketing tools:

In addition to being familiar with Google Analytics, you should get familiar with the usage of other digital marketing tools. The first step in achieving your goal of becoming a digital marketer is the management of a team of digital marketing professionals.

The only method to evaluate their work and make improvements to the development of several projects at the same time is via the use of the software. A thorough understanding of the tools will assist you in creating dashboards for all channels as well as user reports to management for your customers. These are some of the steps to start a career in Digital Marketing in Colombo.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

Digital Marketing News Updates March 1st week 2022

Digital Marketing News Updates March 1st week 2022


Twitter is now experimenting with a fact-checking program: Twitter is currently upgrading new capabilities to its Birdwatch program, which will allow users to add comments to Tweets that they believe are deceptive in order to prevent the spread of misinformation.

Twitter is experimenting with the search button at the top of the main feed: The microblogging site is now testing the feature for iOS devices, and it is experimenting with two different variants of this choice the presence of a search bar above the main timeline. Search (magnifying glass) symbol located in the upper right corner of the main feed, adjacent to the timeline settings, is a second edition.

Google My Business

Google My Business listing now includes a verified by phone call function, according to the company. As part of its ongoing effort to verify that contact information on Google My Business listings is up to date, Google will now check and display whether or not the phone number given is current. Google will add the words Confirmed by phone and the date and time of the confirmation next to the phone number.

Google has begun experimenting with a different location for the search bar

Filters and choices: Google is experimenting with several locations for its search bar options and filters, with the right-hand side of the search box now being examined.


Currently, Instagram is testing the ability to show a “Status” on profiles: As soon as you choose a status, it will be shown on both your Instagram profile and in your Direct Messages section.

TikTok has confirmed that 10-minute video uploads will be available soon

It appears that short-form video interaction is here to stay, especially among younger demographics, as attention spans continue to shrink and new engagement behaviors take hold. As a result, every platform is now following TikTok’s lead into the next phase of video connection, which is a good thing.

Channel Analytics Options on YouTube are being previewed

A new set of analytics tools that YouTube is presently developing and that it may explore in the future are being announced as part of the company’s larger push to assist artists to enhance their on-platform performance.

YouTube has been focusing more on monetization recently as it attempts to fend off competition from TikTok. This is because, while TikTok is the most popular app right now, it does not currently offer comparable monetization processes, which means that creators, particularly big stars, can make significantly more money by posting to YouTube instead.

YouTube hopes that by emphasizing this and offering more analytics tools to its users, more of them will ultimately place more emphasis on its app, and as a consequence, more of them will move away from TikTok, which might help it keep its position as the leading video platform on the web.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

Increase Email open rates with these hacks

Increase Email open rates with these hacks

Emails are the most extensively utilized marketing method, but they are only effective if the emails are really opened and read.

Whenever it comes to email open rates, even the smallest adjustments may have a significant impact.

Additionally, as more email programs feature tabs that categorize your emails as “promotions” among other organizations that your subscriber has signed up to receive from, this is becoming increasingly crucial.

You should remember that your emails will be competing directly with other brand updates and promotions, so it’s critical that you distinguish your emails and communicate the reasons why people should open and read them.

Email marketing is effective because it enables you to communicate with consumers (and prospective customers) in the area where they spend the majority of their time every day – their inbox. But, after you’ve made it to your inbox, how can you ensure that your emails are truly read and acknowledged?

Fortunately, increasing the number of times your emails are opened does not need a lot of effort.

If you make a few easy changes to your email marketing strategy, you may be on your way to increasing email open rates and creating additional chances for your company.

Getting a decent open rate is a challenge for most organizations, but don’t worry, here are some ways to help you achieve better than average open rates.

I’m going to share some tried-and-true tips with you that I’ve learned through many years of expertise!

  1. Invest in your subject line
  2. Fix your “from name” and “from email address”
  3. Find the best time to send
  4. Get to know your audience
  5. Revisit your sign-up process
  6. Segment your email list
  7. Make your readers feel personally invested
  8. Keep your contact list clean and up-to-date

Using subject lines such as “Here’s the greatest method to…” or “8 must-have tools for any Instagrammer” can pique your readers’ interest.

Surprise them by using subject lines that are unusual of the ordinary, such as “Happy Birthday Krishna” or “Your Autograph please, Krishna?”

Believe me when I say that these subject lines increased my open rates by more than 46%.

Regarding your target audience’s relevance, one of the reasons why your email gets up in their spam folders or is flagged as spam is because it is not valuable to folks on your mailing list (see below). You must explicitly target the set of individuals who would be interested in it, and they will be the ones to open the package.

Send Unopened Emails Again: If your email open rate is poor, it is possible that your emails are not being spotted in your subscribers’ inboxes. Resend Unopened Emails Again: This is most often the outcome of a poorly written subject line. Re-sending your emails with a better subject line is one option for resolving the problem. That is all there is to it.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867