by Krishnaprasath Krishnamoorthy | Aug 29, 2021 | Social Media Marketing
LinkedIn participation is increasing as individuals contemplate their next career move and companies seek expert guidance to guide their strategy. As a result, Why not create a LinkedIn Service Page? Let us look at the importance of creating a LinkedIn Service Page.
The network has 774 million members, with three new users joining up every second, and it has reported ‘record levels of interaction’ for five consecutive quarters, highlighting this unique potential to connect with your audience on LinkedIn.
Additionally, it opens up new possibilities for freelancers to connect with relevant opportunities – provided they do it correctly and take use of LinkedIn’s different capabilities to assist guarantee their presence shines out and they connect in the most effective manner.
Fortunately, LinkedIn has introduced a few tools to aid you with this process – here is a look at three of the most recent LinkedIn features that may help you improve your platform performance.
Joining LinkedIn as a service provider allows you to promote your services both via your profile’s network and on your own. Complete your profile’s Service Provider card to ensure that your services are displayed and that more prospective consumers may contact and connect with you. This option enables people to ask inquiries about your company more easily since they may contact you for free by sending a message.
Furthermore, by listing your services on LinkedIn, you become a member of the LinkedIn Marketplace, and your name will show when others search for certain services using the search box. This increases your chances of being found, so don’t be afraid to use this function.
LinkedIn Services Page
LinkedIn first introduced Services listings to freelancer profiles in 2019, but the company has modified the display choices to make them even more useful.
As you can see, the revised Services page style puts a stronger emphasis on the services provided and includes a new ‘Reviews’ option for displaying client testimonials.
Your LinkedIn Services listing can help you promote your business and connect with potential clients – all for free.
A Service page is dedicated to services:
- Connects you to LinkedIn users who are actively seeking your services.
- Allows prospective customers to contact you for free, regardless of whether you are linked.
- Allows you to accept business enquiries from users of LinkedIn who are not in your network.
- Assists you in being discovered through LinkedIn’s service searches.
- Tips for optimizing your complimentary LinkedIn Service Page:
- Select up to ten services.
- Complete the ‘About’ area to inform prospective customers about your services (you can use up to 500 characters).
- You may provide your current work location, as well as the option “I am available to work remotely,” when you add a new work location.
- Once you’ve created your LinkedIn Service Page, publish it as a post or in a message to inform your network that you’re #OpenForBusiness.
LinkedIn Reviews of Service Pages
As previously stated, LinkedIn has introduced a new ‘Evaluations’ area to its Services page choices, allowing you to highlight favorable customer reviews as another method to advertise your services.
You may ask previous customers to provide evaluations for your services, with LinkedIn initially providing 20 credits for the process (this will ensure people are not inundated with review requests on the platform).
How to increase the number of reviews on your LinkedIn service page:
- As previously stated, you may ask up to twenty customers to evaluate your services.
- You may cancel a ‘invite to review’ that has been issued and get credit, allowing you to invite another customer instead.
- To manage your review invites, visit the ‘Service Page Reviews Status’ page. Additionally, you may contact them to remind them about the review request, or, as previously said, you can remove the invitation.
LinkedIn Video Conferences
LinkedIn just introduced a new native video conference option, allowing you to initiate a video chat directly from your LinkedIn messaging threads.
This tool enables you to quickly conduct face-to-face video meetings with prospective customers, which aids in the development of connection and trust.
How to get the most out of native LinkedIn video meetings:
- At the moment, native LinkedIn video meetings allow for one-on-one video conversations. LinkedIn is currently in the process of adding the option to conduct group video meetings.
- Send an immediate meeting link or reschedule the meeting.
- For group video meetings, you may use any of the LinkedIn-supported video meeting providers, such as MS Teams or Zoom.
There are new features being added to LinkedIn all the time, and the most recent improvements to both its Service Pages and video capabilities may offer you with new opportunities to strengthen connections and raise awareness with prospective customers.
If you want to optimize your chances, it’s important using these tools and taking use of LinkedIn’s newest offers for showcasing your talents and experience.
How to setup the LinkedIn Service page
It is possible that the services listed on your Service Page will appear on the feeds of your network as well as on your own feed. Additionally, they will be discoverable through LinkedIn search by people who are and are not in your network, depending on the visibility of your public profile and the terms they search for (of course).
If you activate this option, anybody on LinkedIn may contact you for free about your services, which may open some more doors to prospective customers for you.
You may easily add a service page to your profile by following these simple steps. To begin, go to your home page and click the Open button. Before selecting Continue, choose Providing Services and then study How it works.
You’ll next need to complete the necessary information, which includes the services you offer, your work location, customer demands, and visibility (we suggest selecting any option on this page!).
You may choose up to ten services from a list. Once all necessary information has been entered, click Next, preview the information, and then Publish.
Users may then search for your services on LinkedIn by entering keywords in the Search Bar, providing you with another chance to be discovered.
Why Create A LinkedIn Service Page for your Business?
Boosts Visibility
There is no reason why a business would not want to be a member of this vast network.
Your firm will reach a staggering 55 million businesses through the LinkedIn Service Page. For instance, if you offer business-to-business (B2B) services such as software development. You establish a LinkedIn service page and include “software development” in the service offering area. When other businesses do searches for software developers, you will be one of the results.
Growth Indicator
In the last several years, social media platforms have significantly aided the expansion of companies. LinkedIn is another one of such sites. As a business-to-business service supplier, you must attract prospective clients who are decision makers inside their respective organizations. To do this, you’ll need effective sales tactics to achieve your sales goals.
Obtaining clients through LinkedIn enables you to track the quantity of qualified leads and, as a result, calculate a conversion rate. In this manner, LinkedIn assists you in acquiring more customers than any other site. In such scenario, you may concentrate your time and effort to developing a strong LinkedIn presence rather than other tools and platforms.
A Source of Leads
Consider LinkedIn’s Service Page to be a virtual marketplace. Sellers attend to promote their products or services. They are purchased by buyers. You may immediately search and prospect clients through the service page. It provides an in-depth analysis of the various businesses available and what they most urgently need.
If you advertise your firm in this manner, you may offer smart business solutions to your customers. If you’re looking to sell or buy a service, LinkedIn is a great place to start. In HubSpot’s research, LinkedIn leads three times as many people than Facebook and Twitter. Why not create a LinkedIn Service Page? I hope I have answered this question to the best of my knowledge.
AFFILIATE DISCLOSURE: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Aug 18, 2021 | Content marketing |
With the announcement of new collaborations with Vimeo and Canva, TikTok hopes to offer marketers with even more tools to create better campaign content in each individual application.
The new connections will enable direct communication between TikTok Ad Manager and each platform, simplifying the process of creating TikTok creative and uploading it directly to your campaign. As a result, your clips will seem natural and in sync with the rest of the site, rather being overly polished and ad-like, which is important in any TikTok marketing strategy.
TikTok marketers will soon be able to create their TikTok advertisements inside Vimeo Create, the company’s subscription video building tool, which will provide them additional options for customizing and constructing their TikTok clips.
Vimeo introduced Vimeo Create in February of last year as a way to simplify video production for SMBs and people on a budget. The software includes simple-to-use methods for creating more visually appealing video material, such as graphic and text overlays, transitions, and royalty-free music.
The drag-and-drop interface is simple to use and may assist you in creating more visually appealing and attention-grabbing TikTok creative.
Vimeo Create is also linked with the process of creating ads on Pinterest, allowing for direct submission of Pinterest creative through the app.
TikTok has partnered with Canva to offer more than 50 TikTok ad templates, reducing the time and cost involved with campaign development.
Canva’s ad templates, when combined with the Post End Points tool, will enable creators to natively publish visually appealing material straight to TikTok, allowing them to connect with their viewers in a natural and genuine manner.
Those who are already acquainted with Canva will have little difficulty using the new capabilities, while newbies will find the controls reasonably straightforward and simple to integrate into their workflow.
Vimeo and Canva have also been added as official TikTok Marketing Partners, expanding the company’s portfolio of support tools capable of providing platform-specific knowledge and analytics, providing you with more opportunities to optimize your on-platform creative efforts.
And as TikTok continues to rise in popularity, an increasing number of marketers are searching for methods to maximize the platform’s promotional potential. Indeed, TikTok continues to dominate the download rankings, surpassing Facebook and Instagram, and is on pace to surpass a billion users by the end of the year.
If you haven’t explored the promotional possibilities of TikTok, you may be losing out on a significant opportunity, and these new choices may offer more opportunities to use the platform for brand development. Its a win-win for all content creators as TikTok Partners with Vimeo and Canva to Streamline Content Creation.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Aug 6, 2021 | Digital Marketing |
Instagram extends the duration of Reels to 60 seconds!
Instagram increased the length of Reels for users from 30 seconds to 60 seconds in a recent update. For quite some time, the company has been testing with lengthier Reels. Last September, what began as a 15-second video format was expanded to 30 seconds. This is one of the exciting Digital Marketing Updates.
Given that TikTok now allows films up to three minutes in length and YouTube’s Shorts now accepts videos up to 60 seconds in length, it’s only natural that Instagram raised the duration restriction for Reels to keep up with the trend.
However, because the platform already allows for the creation of videos in other formats – 1-minute videos on feed, 1-plus-minute videos on IGTV, and the standard 15-second Stories – the 60-second Reels only expands the opportunities for creators to innovate and distribute their content in a variety of formats.
Instagram is experimenting with a vertical content stream akin to TikTok for the Explore section.
Instagram’s clone, Reels, has been openly vying for TikTok’s popularity. Having said that, Alessandro Paluzzi, an App Researcher, has noticed that the platform is developing a vertical feed layout for the explore area akin to TikTok. Once inside, you’ll be able to swipe through Instagram’s recommended content and numerous picture postings.
He adds that although the explore section would stay same, while within a post, the view will resemble a full-screen, Reel-style presentation. You may either press the back arrow to return to Browse or swipe through to the section’s content.
WhatsApp introduces a new ‘Archive’ feature that enables users to permanently hide obnoxious group conversations.
WhatsApp has introduced a new Archive feature that allows users to permanently silence and conceal loud or highly active groups. Naturally, you may return to the Archived folder and browse through the conversations.
According to the announcement made by WhatsApp. ‘Archive on WhatsApp enables you to manage and prioritize your private communications. Your archived conversations will stay archived and muted for the time being, but you may always restore them!’
Subscribers have always been able to store and mute conversations, but the new feature is that they will no longer get alerts when such chats receive new messages, thus concealing them from the chat listing. Only users have the ability to undo the ‘archive option’ and revert to the conversation view.
Instagram introduces additional privacy features and limitations on ad targeting in order to safeguard its younger users
Instagram has made a concerted effort to safeguard underage users from unwarranted on-platform harassment/abuse and access to inappropriate material. To make this more successful, Instagram is considering making ‘secret account’ the default setting for users under the age of 16/18.
As Instagram explains, “We aim to prevent young people from hearing from adults they don’t know or don’t want to hear from in any way possible. Private accounts, we think, are the best method to avoid this. As of this week, anybody under the age of 16 (or under the age of 18 in some countries) who joins Instagram will be automatically assigned a private account.”
Additionally, the platform is enforcing limits on ad targeting. According to Instagram, marketers will be able to target individuals under the age of 18 based on their age, gender, and geography. As a result, marketers will lose access to previously available alternatives such as interests and activity on other websites.
Facebook introduces the ‘Campaign Ideas Generator’ to assist companies with promotional efforts.
Facebook has introduced a new Campaign Ideas Generator, a mini-site designed to inspire and assist you in developing amazing campaign and promotion ideas. The generator offers a variety of insights, suggestions, and templates tailored to certain holiday events and company kinds.
This may seem like a cut-and-paste solution, but the ideation process requires you to explore and develop ideas independently. However, this generator offers useful hints and instructions. You may enter the site, choose your company type, and begin the process of idea creation. After doing so, three tabs will appear: Campaign Ideas, Data and Insights, and Resources.
While Campaign Ideas serve as a jumping-off point for your ideation process, Data and Insights offer data points for the criteria you’ve selected. The Resources category has case studies and papers that may assist you in honing your approach with Digital Marketing Updates.
As part of its e-Commerce drive, Twitter is testing a new ‘Shop Module’ on company accounts.
Twitter began testing Professional Profiles in April. To promote its on-platform e-Commerce efforts, the microblogging site is now testing out a new ‘Shop Module’ on company profiles with a selection of US-based companies.
The Shop Module is a section at the top of a profile devoted to selling products. Businesses may use a carousel to display their goods. When the Shop Module is active, customers may browse through the product carousel and touch on a product to learn more about it. They can even complete the transaction without ever leaving Twitter.
Google conducts a test of the ‘Areas Served’ feature for its Local Business Listings.
Google My Business/Local Business Listings are presently testing a new attribute. The ‘Regions Served’ property specifies and lists the geographical areas in which the company operates. Businesses will be able to update this via the ‘Info’ section of their Google My Business profile. More Digital Marketing Updates with regards to GMB will role out in the near future.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
