Oct 25, 2021 | Digital Marketing
Birthday marketing is a kind of marketing approach that focuses on nurturing and strengthening client connections by offering something for free on the customer’s birthday or throughout a birthday month. Let us look at as to Why Birthday Marketing is important to delight customers?
Birthday marketing consists of tailored and automated emails that are sent to customers based on their birth date and give them a uniquely pleasant experience. Birthdays play a significant role in everyone’s year. As such, a birthday is an excellent chance to cultivate and enhance your connection with your contacts by engaging them on their special day or throughout their birth month with a gift or offer.
A birthday email sent automatically is one that is sent to your clients on their birthday using automation techniques. This is an excellent opportunity to increase client retention and word-of-mouth marketing for your company, as well as to encourage recipients to return to your site and make a purchase.
These automated emails create a TON of interaction due to their timing and substance. Experian conducted a research and discovered that birthday emails result in the following:
- A 481 percent increase in transaction rate as compared to promotional emails.
- A 342% increase in income per email compared to promotional emails.
- A unique click rate of 179 percent greater than promotional emails.
What is the significance of birthday marketing?
It receives a large volume of clicks. Birthday marketing efforts get a high CTR of up to 13%.
Clients are nurtured. Birthday marketing is an effective client nurturing technique. A well-executed birthday marketing increases brand loyalty by demonstrating to consumers that the business cares.
Simple to do. A birthday email campaign is created once and then continues to function automatically throughout the year. It is editable at any moment if required. Automation 360 enables you to create a birthday promotion.
Enhances the brand’s image. Birthday marketing incentivizes consumers to share their great experiences vocally or through social media. It strengthens the brand’s reputation and fosters a connection of trust with the audience.
Enhances revenue. Long-term, well-designed birthday marketing increases a brand’s revenue because it progressively converts subscribers into loyal customers, who are simpler to engage with and deliver value to.
Tips & Best Practices for Birthday Marketing
Compile data in advance. Birthday marketing should be integrated into your overall email marketing strategy, and data on customers’ birth dates should be collected as soon as feasible. If you haven’t gathered data yet but want to adopt a birthday strategy in your organization, you may collect data using subscription forms.
The emphasis should be on “birthday,” not “marketing.” A 15% discount is not a gift; it is promotional. Bear in mind that birthday marketing is designed to develop connections with consumers, not to rapidly raise sales. Don’t be afraid to give anything out for free.
Any favorable experience is acceptable. It is not required to give a birthday consumer a tangible gift. Simply express your gratitude for having them with you. Wish them prosperity and health; they will be grateful.
Make the most of the festivities. Create an automatic approach for the long term. Apart from birthday marketing, there is holiday marketing, which enhances customer loyalty and income around traditional holidays such as Christmas, Thanksgiving Day, and the New Year.
Create your own message.
Birthday celebrations have one purpose: to make your clients feel valued and appreciated. As you can see, a generalist message will not suffice. Personalize the message by including your customer’s name, age (optional), and a birthday present that corresponds to his previous activities on your business.
Create a consistent brand personality
Even if your message is one of a kind, it won’t be enough to differentiate you from the other companies sending them birthday greetings. What distinguishes your message as something worth remembering?
When delivering birthday greetings, maintain your brand’s personality by keeping them joyful, consistent, and distinctive. Aim to make your clients feel unique on their birthday, but also to make them grin and laugh. Utilize vibrant images or, better yet, animate them with a GIF or video to share the joy.
Make prudent gift selections.
Making the claim that you’re giving them a one-of-a-kind present for their birthday can make them feel special. Ascertain that your clients understand precisely what birthday advantage you are delivering and how to get it.
Now that your email content is complete, your AWeber platform in conjunction with email marketing platforms is the go-to software for segmenting and spreading your wishes to your consumers wherever they are, without the need to manually push or check the calendar.
Assist them in commemorating a loved one’s birthday
Birthday emails do not necessarily have to be addressed to the person enjoying the occasion. If you keep note of when someone purchases a birthday present for another person, you may remind them the following year when it’s time to purchase another gift. In this approach, you’re not only assisting your subscribers but also establishing a relationship with them.
Affiliate Disclosure: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
Oct 21, 2021 | Social Media Marketing
Effective marketing needs accurate data. Unless and until you measure your performance, you will have no way of knowing if you are making sound choices and using the appropriate tactics. This is true for the majority of marketing techniques, and it is most emphatically true for social media. What are some good key metrics for social media?
As a marketer, we must continuously demonstrate our worth. You must demonstrate that your firm needs your services just as much as any salesman or business analyst does.
You already know you’re excellent, and now it’s time to demonstrate it to the rest of the world.
Why is social media return on investment critical?
Almost certainly, your company currently utilizes social media. Whether or not you have a robust social marketing campaign, you almost certainly post tweets and picture updates and respond to customer care inquiries.
And you ought to be. Your consumers, regardless matter the kind of company, are on social media. Therefore, if you want to contact them, you really don’t have an option.
The issue is that not all social media marketing strategies are created equal, and not all strategies will work for you. That means you’ll need a method to monitor your progress, determine what works and what doesn’t, and calculate your return on investment.
That is why it is critical to begin monitoring key social media metrics. These enable you to calculate the return on investment (ROI) of your marketing efforts (what you really get) and make more informed future choices.
Without a question, this is the statistic that catches the attention of business leaders. True, they’re undoubtedly concerned with site traffic, social media followers, and a few other metrics. However, the bottom line is paramount.
If you can connect your social media marketing efforts to cash in the bank, you can reliably calculate your social media ROI. Revenue is not the only factor to consider if it were, we would have shortened this list by nine. However, it undoubtedly draws the attention of others.
You may discover that social media marketing is just not for you. If it isn’t generating leads, boosting brand recognition, or converting consumers, it’s definitely time to call it quits.
Additionally, you may find that you’re losing out on possibilities and decide to focus your efforts on particular social networks. It is entirely dependent on your objectives. If you’re still unsure, you may see the webinar. It includes more questions, thoughts, and solutions that we were unable to include in this article. Additionally, videos are more enjoyable.
The number of followers
A critical statistic to monitor, follower count indicates how many accounts are following your brand. Each site has its own definition of followers or fans. These numbers may be accessed directly from your profile page.
Impressions
The number of social media impressions is not the same as the number of people you’ve reached via social media. Impressions indicate the number of times a post or profile has been seen. It makes no distinction between distinct accounts but just adds up the views. Thus, one account may see the identical post four times in their feed, resulting in four impressions.
Attained
When it comes to social media, the number of unique accounts that viewed your post is known as post reach (a more precise measure than the general category of reach KPIs). Returning to the previous example, the post reach of that single account is one when it sees the identical post four times. Post reach is often combined with post impressions in the same analytics section. Due to the distinctions discussed before, post reach is likely to be lower than impressions.
Traffic on the internet
You can evaluate how well your website articles are doing by looking at the amount of online traffic they get. Web traffic is another excellent method to gauge the success of a marketing effort. The number of times someone clicked from one of your social media accounts to one of your website pages is referred to as web referral traffic. This information is easily accessible via Google Analytics or if you have one, a website builder.
Voice proportionately
The share of voice (SOV) metric indicates your online presence in comparison to your rivals. This one is not included in native analytics. Rather than that, you’ll need to decide on certain phrases, hashtags, or categories to target. For instance, if you want to examine your SOV around coffee-related subjects, you might create a list of relevant hashtags and phrases.
Clicks
How many times have you seen an Instagram caption that piqued your interest so much that you had to read the rest? Historically, clicks were associated with articles that included clickable links. However, as social media postings evolved, so did clicks.
Likes
You’re probably acquainted with double-tapping an Instagram post to demonstrate how much you liked it. Likes and favorites show that the account was engaged with your content. And, although other platforms, such as Instagram and Facebook, have hidden the Like count from public view, these statistics are still visible in your analytics.
Shares
Shares of posts and profiles are a great method to track engagement. This indicates that your article was so compelling that you felt compelled to forward it to a friend or share it on another site.
Comments
Together with likes, comments are another integral part of every platform’s engagement. Comments on blogs and live streams are included. These may be tracked or in your native analytics, either per post or aggregated for a total count. As with shares, comments indicate an interesting post.
Mentions
You get a mention when a user tags or discusses your company on their own account. It may occur inside a post, a remark, a narrative, or directly to you. Due to the fact that this statistic is not always monitored natively, you may need to utilize a social media monitoring service to determine how and how often your brand’s accounts are referenced.
Visits to profiles
To discover more about your business, a potential customer will do things like visit your website, subscribing to your newsletter, and look at your LinkedIn profile. The profile visit count indicates how often your page has been seen over a certain period of time. This metric is included in native analytics and serves as a helpful reminder to keep your profile updated with your most essential link destinations.
The lifetime worth of a customer
Client lifetime value indicates in dollar numbers how much money a customer spends with you over time. Following their first purchase, your objective will be to acquire repeat clients who will make further purchases. With the proper customer loyalty tactics in place, you’ll discover that your customers have a high lifetime value.
Oct 18, 2021 | Digital Marketing
While sales and marketing have always been regarded as the main drivers of company development, changing customer attitudes and behaviors toward brands, companies, and advertising imply that these conventional growth channels are no longer sufficient. Let us look at What Partnership Marketing is?
Consumers have lost faith in advertising, salespeople, and even companies themselves. Audiences are estimated to receive between 4,000 and 10,000 adverts each day, and 69 percent of consumers distrust advertising.
For those who have done their research and want to assist their company in launching a partnership program, this comprehensive guide on partnership marketing is for you.
Fortunately, there is a more effective, more dependable, more brilliant solution: partnership marketing.
Partnership marketing is a cooperative connection with another company or person that benefits both parties and aids them in accomplishing their goals. These collaborations provide a novel, transparent, and relational approach to reaching out to new groups of prospective consumers.
Partnership marketing is the practice of strategically using partnerships to achieve a variety of objectives, including the following:
- Enhanced revenue
- Greater brand recognition
- Enhancement of client retention
- Increased market share
- Conversion rates increased
Whereas the phrase “partnership marketing” is often used in the business, the modern age distinguishes partnerships from whatever is exclusively connected with marketing. Indeed, abbreviating this to “partnerships” is a more appropriate word for the contemporary age.
There are many causes for this: Partnerships are not just an extension of marketing; they are a totally distinct third revenue generator that may coexist with marketing and sales.
Partnerships may be handled by marketing professionals. Additionally, sales teams, corporate development specialists, facilitation experts, and partner services and support must contribute. There is just too much going on for the term “marketing” to be appropriate.
When we talk about partnerships, we’re referring to a wide range of commercial connections and collaborations, such as strategic brand-to-brand collaborations as well as native software connections, loyalty programs, social influencers, and app-to-app implementations.
In-person partnership marketing
An ideal relationship connects one brand with the consumers of another brand, mutually benefitting both businesses via revenue growth, greater brand recognition, and enhanced customer retention, among other advantages. The key would be for the partner brand to establish itself in such a manner that it can utilize the original brand’s consumer confidence.
Successful partnership programs may boost your income by 28%+ on average.
Such increase equates to an average additional revenue of $162 million for businesses with high-maturity programs. That is a staggering sum for virtually any business. .
Along with improved income and a healthy return on investment, partnership marketing provides many other significant advantages, including the following:
Improved brand recognition. Through partnerships with extremely prominent publications and brands, businesses may expand their brand’s recognition and equity.
Enhancement of client retention. Partnerships enable you to communicate with your consumers more often, maintain a presence in their minds, and promote repeat purchases.
Increased market share. Unique collaborations provide businesses a competitive edge by enabling them to grab market share quicker than their competitors.
Exchange rates increased. In comparison to other channels, partnerships often provide highly relevant, high-intent visitors who are more likely to convert.
A comprehensive examination of channel relationships
Channel relationships are classified into two types: reseller and referral.
Reseller partnerships occur when one business directly resells the goods or services of another brand, marking them up and keeping the profit. When a business resells goods, it may buy them at wholesale rates and maintain inventories.
Referral partnerships promote, influence, or persuade a customer to purchase a product or service from the company directly, in exchange for a commission.
Smart brand-to-brand collaborations are mutually beneficial initiatives that capitalize on complementary sectors or consumer requirements. They are designed to boost revenue, consumer engagement, and/or mindshare for all participating companies. Typically, the receiving company benefits from a new client, while the referring business earns money for delivering converting traffic.
Affiliate partnerships are gaining popularity, and there are many distinct types of referral partnerships. Native software interactions are more technically sophisticated forms of strategic brand-to-brand collaborations.
To provide a more customized customer experience, some kind of integration must be implemented that allows for the sharing of pertinent data with the partner (or vice versa).
Loyalty programs are a subset of strategic brand-to-brand collaborations. Consumers often say that their decision about which store to patronize is affected by the opportunity to earn loyalty points or incentives. That is why many companies prefer to collaborate with other businesses via their loyalty program.
Influencers are people and companies with large social media accounts who promote businesses on social media platforms, blogs, and newsletters in exchange for a flat price per post and/or a percentage of sales produced.
This kind of collaboration is getting prominence as companies seek to engage with younger customers who turn to peers and influencers on social media for guidance on which goods to campaign for.
Mobile partnerships are a burgeoning segment of the landscape of strategic brand-to-brand collaborations. Mobile app transactions account for 70% of all mobile transactions.
This is unsurprising given that consumers engage three times more often in-app than on the mobile web. As a result, companies are eager to have partners deepen prospects’ engagement with their mobile apps.
CSR provides an opportunity for businesses that have a purpose-driven brand strategy or are ardent proponents of a comprehensive corporate social responsibility program. Although smaller businesses may lack the financial resources to contribute outright, cause-based partnerships enable them to form a relationship while also contributing to issues they care about.
Conventional affiliates continue to play a significant role in cooperation initiatives. This kind of collaboration is geared toward companies who engage in generating traffic to a company’s owned channels via the provision of discounts or incentives to their audience, usually in exchange for a commission on leads and/or sales produced.
Content partnerships, also known as commerce content partnerships, two enable publishers to avoid the pitfalls of conventional advertising. A content partnership is a mutually advantageous connection between a business and a publisher. In which the company uses the audience’s confidence in the publication in order to provide relevant brands.
Through agenda-driven material about the goods and services they support. Capturing that offering is critical for publishers now more than ever, as conventional advertising methods grow less successful and publisher income continues to decrease.
Customer and employee referral programs, physical venues that advertise your goods, and organic influencers are all examples of ambassador relationships. Although ambassadors may be independent companies, they are more often than not people who have a passion for your brand.
Making collaborations work
Effective relationship management must include all aspects of a company touched by a partner, such as sales management, learning and enablement, business development, operations, and finance. Effective partnership management is accomplished via the use of a single framework that encompasses the whole range of actions necessary to establish, develop, and optimize an enterprise’s connection with its partners.
The relationship life cycle is a term that refers to this optimal structure.
Fortunately, this paradigm is applicable to all partnerships, eliminating the need to consider each partnership as a distinct entity that requires its own set of procedures.
The partnership’s life cycle is divided into phases. Identify & Recruit. There are millions of prospective partnership prospects scattered across the world wide web, so cast a broad net and seek the most promising relationships. After that, you’ll want to conduct a recruiting effort to persuade them to join your partnerships program.
Contract & Compensation. Before these partners join your program, you will establish a contract with them outlining the commissioning rules, the terms and conditions of your program, and how they will be compensated.
To grow, you’ll want to guarantee that automatic payments account for each of your partners’ important conversions. Track. Partners must be equipped with the necessary tracking infrastructure so that you can credit them with delivering important traffic to your desktop, mobile web, and mobile app assets.
Interact. Appropriately enroll your partners and rapidly convert them to effective, revenue-generating players. Establish continuous contact with all of your partners and remain top-of-mind by telling them about new goods, creativity, and rewards that will encourage them to continue bringing traffic your way.
Safeguard & Monitor. It is critical for your program to maintain continuous vigilance and safeguard against high-risk traffic from malicious actors. Regulatory concerns, such as promoting an expired offer or bidding on prohibited, trademarked paid search keywords that your contract’s terms and conditions specifically prohibit, must also be checked.
Optimize. Long-term collaborations may always provide more of a good thing. If a partner brings in a large number of new visitors who convert but does not get a commission because they are not the last click.
Modify your agreement to guarantee the partner is appropriately compensated so they can continue bringing in new possibilities. Improve your overall partner mix and ensure that you have a diverse set of relationships that provide value all across the customer journey.
In partnership marketing, the platform is critical.
When faced with so many alternatives, it may be difficult to think about how to establish and manage different types of relationships. There are, however, answers. With the advent of partnership management systems, companies can now simplify processes for all types of partnerships, including affiliates, influencers, strategic brand-to-brand relationships, and others, using a common framework: the partnership life cycle.
Partnership management systems are applications that simplify the processes of discovering and recruiting, contracting and paying, tracking and engaging, protecting and monitoring, and optimizing. It enables businesses to expand their partnerships programs more quickly, completely capitalizing on the potential for the partnerships channel to become the organization’s fastest-growing income opportunity.
Transformation is only feasible when companies’ partnership teams are unified and silos are eliminated. The objective of partnership automation is to assist teams in transitioning to the contemporary era by uniting them and assisting them in managing the partner life cycle, participating in the expanding partnership market, and activating fast business development.
Affiliate Disclosure: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
Oct 1, 2021 | Content Writing
If you are running a business, chances are you are wondering if blogging is worth the time and effort. Why Blog writing is important for your business? The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers.
Blogging about your field of expertise or other subjects will undoubtedly improve your knowledge, creativity, and ability to think critically on a personal level. Search engines place a premium on user experience. If you consistently provide an excellent content experience to your visitors, search engines reward you with higher ranks. Consistency in publishing informs the search engine about the seriousness with which you manage your site.
You’ll observe how different individuals respond to the same item. Engagements increase the interest in your blog articles. Diverse perspectives on the same subject will assist you in accumulating more information. Blogging allows me to connect with like-minded individuals. Through blog postings, I offer my expertise, insights, and experiences.
- For you, practice – attempt to improve a skill such as touch typing, accuracy, or word per minute pace.
- Write in a variety of genres, such as humorous, educational, or bullet points, to find your writing voice.
- Create a habit – one of the most undervalued abilities of bloggers is consistency. You want your readers to return because they know you publish often.
When it comes to search engine optimization, more content equals more possibility for traffic.
Conduct tests and make necessary adjustments. There is a strong possibility that you may create material with varying degrees of interest, the majority of which you will not expect. While you believe your great article is wonderful, statistics may indicate that other articles, subjects, and material are more popular with your audience. By writing on a consistent basis, you may see trends and modify until you reach the optimal balance.
If you run a business, you may be wondering if blogging lives up to the hype. Frequent blogging can have a profound effect on the SEO of your website and generate organic sales leads.
Here are some statistics you should see:
- 61% of consumers have made a purchase based on a blog post.
- 37% of marketers find that blogs are the most important method of content marketing.
- Companies that blog enjoy 97% more inbound links than blog less competitors.
- Websites with blogs have 434% more indexed pages than websites without blogs.
- 94% of those who share posts do it because they think it will be helpful to others.
- B2B & B2C companies with blogs get 67% more leads than those without.
Boost Search Engine Optimization
Search engines love to provide fresh, valuable content to searchers. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
As an added bonus, you will benefit from backlinks as other websites begin to link to the articles on your website. This adds more fuel to the SEO fire because search engines consider backlinks as an endorsement of the authority of your website.
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Business as an Industry Leader
No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Brand
Blog posting allows you to show a personal side of your business that prospective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Provide Value for Your Readers
One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads. Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way.
By taking the time and energy to provide beneficial content for free, you are actually building loyalty among potential customers who will become more likely to choose your company over your competitors when they are ready to make a purchase. You can even include testimonial-centered posts to nudge those considering a purchase to take that next step. If your blog posts are simply product promotions or service pitches, don’t bother blogging. Readers won’t be interested.
Generate Leads
You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touchpoints. Not only will they regularly see your blog posts, but the door is also now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
From a practical standpoint, blogging just makes sense. With minimal expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.
Are you interested in creating a blog for your organization? We can help. Digital Nomad Ventures offers a variety of Blog writing solutions to meet your needs. No time to blog? No problem. Our content creation team can work with you to create thoughtful, informative posts for your business blog.
This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.
Oct 1, 2021 | Website Traffic
Respond to Niche-Specific Inquiries
Wherever your potential customers are in the buying cycle, they’re going to have questions. These could be top-of-funnel questions (such as “what is content marketing?”) or bottom-of-funnel questions such as “which content marketing tools are best for content planning?”. Let us look at the 15 Methods to Drive Traffic to Your Website.
By responding to these questions, you’re putting your business in front of potential customers at any stage of the buying cycle. Thus, how do you discover the questions that prospective customers are asking?
Google search should be your first choice. Simply searching for your subject will generate ideas. Consider the following questions. Google provides you with the types of questions to answer directly in the search results. As well, individuals inquire’ Section on Google search queries
These are Additionally Asked Questions boxes (or PAA boxes). Obtaining placement for your content in them is a surefire way to increase website traffic. Additionally, you’ll notice that as you click these search results, you’ll receive an increasing number of questions to answer. How convenient. Additional related search terms in Google Search’s ‘People also ask’ section.
All you have to do is begin collecting this data and incorporating it into your FAQ and Q&A content. And, fear not, there are many methods to automate the collection of this data. If you want to gather data directly from the search results, you may do it with the help of a plugin such as SEO Minion. To take it a step further, you may utilize a freemium tool such as AlsoAsked or Answerthepublic.
Create Content That Is Evergreen
Let us be clear: We are not opposed to seasonal material. If you offer a seasonal product or service, creating seasonal content makes sense. However, if you want to maintain year-round visitors to your site, you must develop evergreen content.
However, what constitutes evergreen content?
It’s fairly self-explanatory – it’s content that can generate visitors to your site all year. There are fewer dips and peaks, which results in more constant and dependable traffic. There are many forms for evergreen content (and the majority of the subjects and concepts are covered in the tools listed below), but the following are some of the most consistently effective.
- How-to manuals
- Q&As and Frequently Asked Questions
- Procedures or lessons that are step-by-step
- The definitive guideboo
- Reviews and round-ups of products
- Training manuals
One method to ensure that this kind of evergreen material remains effective is to update it on a regular basis. Conduct periodic reviews of the material to ensure that the advice is current and relevant. In this manner, you can continue to drive relevant visitors to your site year after year. It’s the perpetual gift!
Related: A Step-by-Step Guide to Writing a Blog Post
Create Visually Appealing Content
It’s worth mentioning that using this strategy increases your chances of obtaining links and visibility on other websites, which will eventually help drive traffic to your site – that is, unless you can associate your graphics with the kind of information people are actively looking for.
What kind of graphic material are you capable of creating? You probably need to consider the following:
Visualizing niche-specific data.
Infographics assist people in quickly grasping complex concepts.
Photographs that you may license under the Creative Commons license, which can result in your company being mentioned on other websites.
Compile Roundups of Experts
Another tried-and-true method of increasing traffic to your site is via the creation of expert round-ups in your field. It can be relatively simple to persuade members of your industry to share their perspectives on a particular subject, after all, we’re all trying to promote our businesses.
The wonderful thing about expert roundups is that they help both parties. You acquire content. When shared by its participants, content has the potential to drive traffic. And participants benefit from the exposure they receive as a result of their appearance on your site You can easily locate industry experts by utilizing tools such as Ahrefs, Buzzsumo, and Buzzstream Discovery all of which are mentioned later in this article.
You can then contact the experts and request their opinion on an evergreen subject. It’s a win-win-win strategy for content marketing.
Constantly Repurpose
Whatever type of traffic-generating content you create, you must ensure that you maximize its effectiveness. Use the material more than once. Utilize it across many channels to maximize your investment. Do you need some inspiration? The following are some strategies for repurposing your content marketing.
A presentation can be recorded and uploaded to a podcasting service such as YouTube. The same presentation can be transcribed using a service such as Otter Voice Meeting Notes and transformed into a blog post with some editing.
Guides and blog posts’ visual content can be repurposed for social media. Blog posts can be sent out on a regular basis to an email marketing list. Internal processes can be transformed into whitepapers.
Combine blog postings with fresh whitepapers and eBooks material. Curate your teams’ tweets for roundups of advice and resources. The list could go on indefinitely. Additionally, the more locations where your material appears, the more opportunities you have to direct visitors back to your site.
Refresh Stale Content
What about the material you’ve already created? Is it experiencing a decline in traffic? Did it reach a zenith before gradually declining? Don’t neglect it; with a little bit of love, you can give it the kiss of life, which is far faster and less expensive to create than another piece of material.
There are many methods for identifying inactive material – the most apparent place to begin is through Google Analytics or Google Search Console. If the work has previously been done well, it stands to assume that it can do so again.
Recently, a few programs have emerged that evaluate this data for you. And anything that eliminates any physical work is a huge plus in our book. Two of the most popular are Revive and ClickFlow’s content degradation functions. Resurrect examples of articles that need to be updated.
Not all content marketing entails the creation of new material. You must keep an eye on previous work. At times, it is advantageous to look both backward and forward.
Everything should be promoted
Yes, you can produce incredible, high-quality material. That is not to say that readers will flock to it, share it, and link to it. That occurs seldom. Numerous excellent pieces of content marketing have been discarded because the team behind them believed that the audience would just show up. Therefore, how can you increase page views? Simply put, via marketing. You should be marketing.
Here are some certain methods for attracting attention to your content. And it is when those eyes are on your content that you will receive the social shares and links necessary for it to be successful.
Always Engage in Outreach
It is critical to reach out. You must get your content in front of the appropriate audience. They are those who share your content; they are those who link to your content; and they are those who can help spread the word about your content.
However, how do you begin with outreach?
It all starts with a list. You compile a list of websites and journalists who are both relevant to your niche and the content you create. And when we say list, we are not referring to a group of ten or fifteen people. Outreach is a difficult task with a poor response rate. To get a positive return on your outreach efforts, you must create lists with hundreds of sites and journalists.
Analyze Data to Discover Similar Content
Therefore, what is the most effective methods for locating these websites and journalists? Consider a few of the most popular options.
Ahrefs allows you to search for websites and journalists based on their subject matter. With a few clicks and some further refinement of the search results, you can collect data for hundreds of relevant websites. This eliminates several hours of manual labor.
The data it collects for you includes (but is not limited to) the following:
- The pages that contain similar content (and by default, the site).
- Authors of distinction.
- The domain’s rating (critical if you want to build links).
- The total number of domains linking to a particular piece of content.
- Traffic volume is estimated.
- Who posted the information on Twitter.
Along with useful content research tools, Buzzsumo has a subject function that enables you to create mass outreach lists. You may see the following data:
Content that is currently trending and popular on your chosen topic. That is all well and good, but you must then save all of that data in a centralized location in order to monitor your efforts. When you’re on a tight budget, a shared Google Sheet is sufficient. If you have a team, purpose-built tools such as Pitchbox or Buzzstream will be more beneficial.
These tools will enable you to submit the lists you’ve generated in order to qualify the results and contact the individuals you’re looking to reach.
Keeping track of as much as possible is important for outreach and ensuring your material is seen. If no one sees it, it will never succeed.
Think About Guest Posting
Didn’t Google previously advise us to “put a fork” in guest blogging? Wasn’t it “completed” a few years ago? True, but it does not imply you should disregard it as a tool for promoting your content – when done properly, it remains a useful strategy.
So what are you to do?
Essentially, you should seek opportunities to guest post on high-quality websites. However, what constitutes a good website? We’re happy you inquired
Here are a few things to consider while selecting a blog for which to guest post.
Is the site receiving a reasonable quantity of traffic?
Is it primarily focused on your topic (you’ll want to avoid broad “we-cover-everything” sites)
- Is it staffed by recognized or experienced authors or does it rely on guest contributors?
- Is the site well-indexed by Google?
- Is the site’s social engagement high?
- Is the site appropriate for your intended audience?
At the end of the day, when it comes to identifying and developing a guest blogging strategy, quality must always take precedence over quantity. Google is adept at detecting trends, and if it believes you’re attempting to cheat the system, you may find yourself in hot water with the search engine’s ruling class.
Communicate with Influencers
For many years, influencers have been a popular subject, with many receiving significant support from some of the world’s largest companies. However, influencer marketing is not exclusive to high-flying companies; small businesses may participate as well.
Additionally, influencer marketing is effective in almost every area. All you need to do is know where to search. For instance, you would almost certainly not employ an Instagram influencer to generate traffic to an attorney’s website – the two are incompatible.
So how do you go about identifying influencers that are a good match for your company and the material on your website?
However, it is not just about social media. Bloggers are influencers as well, and they may be very successful in driving traffic and brand exposure. While social media is time-sensitive, blog content can generate a steady stream of traffic for significantly longer periods of time.
There are numerous tools available to assist you in locating and engaging with these influencers. Listed below are a few of the most popular:
- Buzzsumo
- Pitchbox
- Grouphigh
Make Use of Email Marketing
Email marketing appears to be a little out of date. Are emails even opened anymore? Surely they do not click on links or make purchases as a result of them? In a nutshell, no, it is not out of date. People are still reading emails, clicking links, and purchasing the products promoted in those emails.
Email marketing isn’t looking quite as terrible as it used to, is it?
Regrettably, you cannot just create a MailChimp account (or whatever your email marketing service of choice might be). You need email addresses.
Increase Your Email List Size
There are many methods, techniques, and strategies for obtaining email subscribers, including (but not limited to) the following:
Encouraging sign-ups (with a discount, for example).
Hiding material behind a paywall that is only accessible to subscribers.
Placing call-to-actions across your website.
However, they will be ineffective unless you already have a regular stream of visitors.
So how can you encourage folks to subscribe to your email list if they aren’t visiting your site?
Participate in activities. Contribute to their support. Address them. Take them in.
Conduct a contest. Numerous websites host competitions on behalf of other businesses, which provide prizes. The majority will require email addresses as part of the entry requirements.
In your email signature, promote your newsletter.
Create social media advertisements that encourage sign-ups – for instance, by promising (and delivering) excellent material in return for an email address.
Create Online Communities
Participating in online communities can help you not only increase traffic to your website but also establish your business as an authority in its niche.
There are numerous ways to accomplish this, but in our experience, the following methods generate the most traffic.
Quora is a website dedicated to answering prospective customers’ questions. Additionally, Quora pages frequently rank well in Google, providing you with more visibility than you would receive through your own website.
As with any community, you must ensure that your responses to questions and advice are unbiased. Never promote your products or services; otherwise, you risk being flagged and your responses (i.e., your hard work) being removed.
Reddit is a behemoth of the internet, receiving approximately 1.5 billion monthly visits according to Similarweb. If you can find subreddits that are relevant to your niche, Reddit can be a valuable source of traffic.
However, a word of caution: Never, ever self-promote. If you do, your posts will be quickly deleted. If you participate in discussions about your topic and provide valuable insight, you may discover that you can share your content later and receive excellent results. However, exercise caution at all times.
It’s also worth familiarizing yourself with the rules of each subreddit in which you participate, as they vary considerably.
Be a Resource on Forums
Many marketers despise forums as a method of increasing traffic, owing to their long history as an “easy” link-building tool. However, forums are not entirely spam-free. They can (and frequently are) used legitimately to drive traffic.
Due to the fact that the majority of popular forums have been around for several years, they typically have a large number of active members. They are not, in fact, forums. They are communities formed around a shared interest in a particular subject.
While forums may appear to be out of date, this does not mean they lack an audience, and any engaged audience is worth tapping.
If you find the right forums and contribute in a genuine and helpful manner, you can consistently drive traffic to your site. There are a few points to keep in mind, however
Avoid posting links to your content too frequently this may be construed as spammy.
Provide detailed responses to questions that demonstrate your status as a go-to industry expert.
Share high-quality content on a consistent basis.
So how did you come across these forums? Google is the obvious place to start. A quick search typically yields several viable options. Additionally, there are programs such as Find a forum that may assist you in narrowing down forums within your specialty.
To determine the amount of traffic that each of the forums you choose receives, you may use a program like Similar web. This will give you an estimate of the number of visits they get each month.
Integrate a Community into Your Website
If you’re in a niche where people are fervent, you may want to consider adding a community to your website.
This may be a regular forum or something more like to Product Hunt’s selected community. Whatever path you choose, you must ensure that it is the best one for your audience. As these communities develop in size, they attract additional members, who will engage with your business since they are integrated within your site.
Additionally, the material created by your community may generate extra traffic by being discovered in search results and through social media. Passionate individuals may assist in driving traffic.
A word of caution, however: managing communities may be time-consuming, and you must ensure that material is controlled. Additionally, you may want to consider rewarding engagement, at least until your community gets traction. One excellent method to do this is to reward members via a loyalty program.
Increase Organic Traffic Through SEO
We couldn’t create an article on how to increase website traffic without including search engine optimization (or SEO, for short). It’s a long-term strategy with significant rewards. However, what is it? And why should you give a damn?
Search engine optimization (SEO) is a broad term that refers to a variety of techniques and procedures used to help websites rank higher in organic search engine results pages (SERPs).
The term SERPs refers to Search Engine Results Pages. Organic refers to the natural or “free” part of the search engine results pages (SERPs). In other words, it’s the part of search engines where you don’t have to pay to be seen (and who wouldn’t want that?!)
This post will not be able to teach you all you need to know about SEO. SEOs (those who practice SEO or work in it on a daily basis as a profession) spend years perfecting their skill and countless hours staying current on industry developments. Rather than that, we’re going to discuss some important SEO concepts.
Concentrate on Keywords
Keyword research is the process of determining which keywords can assist increase traffic to a website. Typically, we assess the “value” of a keyword using three metrics:
- Relevancy
- Volume of searches
- Competition
As a result, you would disregard or filter them out of your study. Additional factors to consider when determining relevance include brand phrases (you do not want to be optimizing your site for a competitor’s name!). or too broad words.
The search volume of a term is the number of individuals that enter it into search engines (or saying it over voice search.) This is critical since increased search volume equates to a higher possibility for driving visitors to your website. However, search volume alone does not indicate if a keyword is a good fit for you. Additionally, you must consider the competition.
Also known as keyword difficulty, keyword competition is a numerical value between 0 and 100 that indicates how difficult it is to target a particular keyword (or in other words, whether you have a hope in Peoria of ranking for the keyword in question.)
This is not as straightforward as “if there is too much competition, you will not rank” or “if there is too little competition, you will rank.” Additionally, you must consider the site’s strength.
A newly launched site will have few if any, incoming links. This means it will have a low Domain Authority and will struggle to rank for competitive keywords. On the other hand, a site with a DA of 90+ could theoretically target almost any keyword.
Invest in a Keyword Analysis Tool
Numerous SEO tools can help you with keyword research (and you’d be hard-pressed to do it manually). The key is to choose a tool that fits your needs (and is within your budget.)
For years, Google’s Keyword Planner was the go-to tool for keyword research. Regrettably, Google does not seem to agree. The tool has been hacked and altered to the point where it is largely useless unless you are specifically researching keywords to advertise on Google — a shame, given that it is free. Additionally, see How to Conduct Keyword Research for Your WordPress Blog.
Improve Your Website’s Performance
After you’ve completed your keyword research, it’s time to optimize the site, particularly the title and h> tags, as well as the content (the body of the page).
On-page SEO is critical since incorporating your target keywords inside your h> tags and on-page content may help you rank for them. Additionally, your meta title acts as a call-to-action inside the SERPs, encouraging users to click through to your site rather than a competitor’s (or it will if you create a decent one!) However, avoid going excessive with the keyword use. Write for clicks first, then for keywords.
Meta descriptions are another critical component of optimization. Unlike title tags, h> tags, and body content, meta descriptions have no bearing on search engine rankings. However, they do have an effect on clicks (potentially more so than title tags).
Meta descriptions are used to summarize the contents of a page. They often double as sales pitches. Utilize them to succinctly summarize the contents of a page and, where possible, its unique selling proposition (USP).
Enhance Technical Capability
Some of the most significant roadblocks to organic search performance and, consequently, clicks are technical in nature. Websites with obvious technical errors will have difficulty ranking. They may not rank at all in extreme cases. Consider Google’s Core Web Vitals initiative, which offers increased ranks for websites that provide a fast user experience (UX) to their users.
Affiliate Disclosure: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
