Nov 12, 2021 | Social Media Marketing
Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. Sign up for our Social Media Marketing package from Digital Nomad Ventures which is a digital marketing agency located in Colombo.
Social networking has become a necessary tool for a large number of enterprises. However, are these businesses using social media to their greatest potential?
Simply establishing a profile and sometimes adding odd material is no longer sufficient. In fact, it never was. Nevertheless, many firms lack a defined social media marketing plan that will ensure their success.
It may not seem significant at first, but failing to have a clear social media strategy and a well-defined process often means that you will not see any returns from your social media marketing efforts.
Nevertheless, if you devote sufficient time to doing it correctly, you may easily establish and accomplish your objectives. This post will teach you how to establish a social media strategy.
A social media plan, or more precisely, a social media strategy, is a succinct explanation of everything you intend to do and accomplish on your social media accounts. Developing a well-thought-out plan for your business’s social media presence is critical. The more precise and comprehensive your strategy, the more successful you will be.
Brand recognition, customer acquisition, and social proof will all grow if your social media platforms are doing successfully. Your company’s reputation will rise as a result. All of this helps your professional organization’s market standing.
Knowing how to construct a social media strategy is insufficient; you are well aware of this. Without further ado, allow me to offer the secret formula for the most flawless social media strategy you will ever encounter. Once you learn how to create a successful social media strategy, you’ll be well on your way to accomplishing your goals.
Know your niche
The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.
Brainstorm hot content
Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products. You need great content to publish as blog posts to promote your brand.
Leverage the content you create
Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.
Hello Bar
I have been using Hello Bar for some of my client’s E-commerce sites and it has worked really well. Check out the short intro video below on the functionalities and how HELLO BAR improves lead generation.
Create a publishing schedule
Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months. Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.
If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.
WordPress has a range of plugins that will create share buttons so people can just click to share on social networks. In addition, they have plugins that will announce your new content on your social sites automatically, such as WordTwit for creating a link to your content on Twitter.
Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and ViralWoot, which allows you to schedule Pinterest pins in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.
Social media can devour your time if you’re not careful, so block out 2 appointments of 30 minutes each, morning and evening, so you minimize the danger of getting distracted and wasting hours wandering around in an unfocused manner.
Outsource
Once you get things organized, outsource the work to a reliable virtual assistant. Draft in your teen or neighbor and free up your time to build your business in other ways.
This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.
Oct 25, 2021 | Digital Marketing
Birthday marketing is a kind of marketing approach that focuses on nurturing and strengthening client connections by offering something for free on the customer’s birthday or throughout a birthday month. Let us look at as to Why Birthday Marketing is important to delight customers?
Birthday marketing consists of tailored and automated emails that are sent to customers based on their birth date and give them a uniquely pleasant experience. Birthdays play a significant role in everyone’s year. As such, a birthday is an excellent chance to cultivate and enhance your connection with your contacts by engaging them on their special day or throughout their birth month with a gift or offer.
A birthday email sent automatically is one that is sent to your clients on their birthday using automation techniques. This is an excellent opportunity to increase client retention and word-of-mouth marketing for your company, as well as to encourage recipients to return to your site and make a purchase.
These automated emails create a TON of interaction due to their timing and substance. Experian conducted a research and discovered that birthday emails result in the following:
- A 481 percent increase in transaction rate as compared to promotional emails.
- A 342% increase in income per email compared to promotional emails.
- A unique click rate of 179 percent greater than promotional emails.
What is the significance of birthday marketing?
It receives a large volume of clicks. Birthday marketing efforts get a high CTR of up to 13%.
Clients are nurtured. Birthday marketing is an effective client nurturing technique. A well-executed birthday marketing increases brand loyalty by demonstrating to consumers that the business cares.
Simple to do. A birthday email campaign is created once and then continues to function automatically throughout the year. It is editable at any moment if required. Automation 360 enables you to create a birthday promotion.
Enhances the brand’s image. Birthday marketing incentivizes consumers to share their great experiences vocally or through social media. It strengthens the brand’s reputation and fosters a connection of trust with the audience.
Enhances revenue. Long-term, well-designed birthday marketing increases a brand’s revenue because it progressively converts subscribers into loyal customers, who are simpler to engage with and deliver value to.
Tips & Best Practices for Birthday Marketing
Compile data in advance. Birthday marketing should be integrated into your overall email marketing strategy, and data on customers’ birth dates should be collected as soon as feasible. If you haven’t gathered data yet but want to adopt a birthday strategy in your organization, you may collect data using subscription forms.
The emphasis should be on “birthday,” not “marketing.” A 15% discount is not a gift; it is promotional. Bear in mind that birthday marketing is designed to develop connections with consumers, not to rapidly raise sales. Don’t be afraid to give anything out for free.
Any favorable experience is acceptable. It is not required to give a birthday consumer a tangible gift. Simply express your gratitude for having them with you. Wish them prosperity and health; they will be grateful.
Make the most of the festivities. Create an automatic approach for the long term. Apart from birthday marketing, there is holiday marketing, which enhances customer loyalty and income around traditional holidays such as Christmas, Thanksgiving Day, and the New Year.
Create your own message.
Birthday celebrations have one purpose: to make your clients feel valued and appreciated. As you can see, a generalist message will not suffice. Personalize the message by including your customer’s name, age (optional), and a birthday present that corresponds to his previous activities on your business.
Create a consistent brand personality
Even if your message is one of a kind, it won’t be enough to differentiate you from the other companies sending them birthday greetings. What distinguishes your message as something worth remembering?
When delivering birthday greetings, maintain your brand’s personality by keeping them joyful, consistent, and distinctive. Aim to make your clients feel unique on their birthday, but also to make them grin and laugh. Utilize vibrant images or, better yet, animate them with a GIF or video to share the joy.
Make prudent gift selections.
Making the claim that you’re giving them a one-of-a-kind present for their birthday can make them feel special. Ascertain that your clients understand precisely what birthday advantage you are delivering and how to get it.
Now that your email content is complete, your AWeber platform in conjunction with email marketing platforms is the go-to software for segmenting and spreading your wishes to your consumers wherever they are, without the need to manually push or check the calendar.
Assist them in commemorating a loved one’s birthday
Birthday emails do not necessarily have to be addressed to the person enjoying the occasion. If you keep note of when someone purchases a birthday present for another person, you may remind them the following year when it’s time to purchase another gift. In this approach, you’re not only assisting your subscribers but also establishing a relationship with them.
Affiliate Disclosure: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
Oct 21, 2021 | Social Media Marketing
Effective marketing needs accurate data. Unless and until you measure your performance, you will have no way of knowing if you are making sound choices and using the appropriate tactics. This is true for the majority of marketing techniques, and it is most emphatically true for social media. What are some good key metrics for social media?
As a marketer, we must continuously demonstrate our worth. You must demonstrate that your firm needs your services just as much as any salesman or business analyst does.
You already know you’re excellent, and now it’s time to demonstrate it to the rest of the world.
Why is social media return on investment critical?
Almost certainly, your company currently utilizes social media. Whether or not you have a robust social marketing campaign, you almost certainly post tweets and picture updates and respond to customer care inquiries.
And you ought to be. Your consumers, regardless matter the kind of company, are on social media. Therefore, if you want to contact them, you really don’t have an option.
The issue is that not all social media marketing strategies are created equal, and not all strategies will work for you. That means you’ll need a method to monitor your progress, determine what works and what doesn’t, and calculate your return on investment.
That is why it is critical to begin monitoring key social media metrics. These enable you to calculate the return on investment (ROI) of your marketing efforts (what you really get) and make more informed future choices.
Without a question, this is the statistic that catches the attention of business leaders. True, they’re undoubtedly concerned with site traffic, social media followers, and a few other metrics. However, the bottom line is paramount.
If you can connect your social media marketing efforts to cash in the bank, you can reliably calculate your social media ROI. Revenue is not the only factor to consider if it were, we would have shortened this list by nine. However, it undoubtedly draws the attention of others.
You may discover that social media marketing is just not for you. If it isn’t generating leads, boosting brand recognition, or converting consumers, it’s definitely time to call it quits.
Additionally, you may find that you’re losing out on possibilities and decide to focus your efforts on particular social networks. It is entirely dependent on your objectives. If you’re still unsure, you may see the webinar. It includes more questions, thoughts, and solutions that we were unable to include in this article. Additionally, videos are more enjoyable.
The number of followers
A critical statistic to monitor, follower count indicates how many accounts are following your brand. Each site has its own definition of followers or fans. These numbers may be accessed directly from your profile page.
Impressions
The number of social media impressions is not the same as the number of people you’ve reached via social media. Impressions indicate the number of times a post or profile has been seen. It makes no distinction between distinct accounts but just adds up the views. Thus, one account may see the identical post four times in their feed, resulting in four impressions.
Attained
When it comes to social media, the number of unique accounts that viewed your post is known as post reach (a more precise measure than the general category of reach KPIs). Returning to the previous example, the post reach of that single account is one when it sees the identical post four times. Post reach is often combined with post impressions in the same analytics section. Due to the distinctions discussed before, post reach is likely to be lower than impressions.
Traffic on the internet
You can evaluate how well your website articles are doing by looking at the amount of online traffic they get. Web traffic is another excellent method to gauge the success of a marketing effort. The number of times someone clicked from one of your social media accounts to one of your website pages is referred to as web referral traffic. This information is easily accessible via Google Analytics or if you have one, a website builder.
Voice proportionately
The share of voice (SOV) metric indicates your online presence in comparison to your rivals. This one is not included in native analytics. Rather than that, you’ll need to decide on certain phrases, hashtags, or categories to target. For instance, if you want to examine your SOV around coffee-related subjects, you might create a list of relevant hashtags and phrases.
Clicks
How many times have you seen an Instagram caption that piqued your interest so much that you had to read the rest? Historically, clicks were associated with articles that included clickable links. However, as social media postings evolved, so did clicks.
Likes
You’re probably acquainted with double-tapping an Instagram post to demonstrate how much you liked it. Likes and favorites show that the account was engaged with your content. And, although other platforms, such as Instagram and Facebook, have hidden the Like count from public view, these statistics are still visible in your analytics.
Shares
Shares of posts and profiles are a great method to track engagement. This indicates that your article was so compelling that you felt compelled to forward it to a friend or share it on another site.
Comments
Together with likes, comments are another integral part of every platform’s engagement. Comments on blogs and live streams are included. These may be tracked or in your native analytics, either per post or aggregated for a total count. As with shares, comments indicate an interesting post.
Mentions
You get a mention when a user tags or discusses your company on their own account. It may occur inside a post, a remark, a narrative, or directly to you. Due to the fact that this statistic is not always monitored natively, you may need to utilize a social media monitoring service to determine how and how often your brand’s accounts are referenced.
Visits to profiles
To discover more about your business, a potential customer will do things like visit your website, subscribing to your newsletter, and look at your LinkedIn profile. The profile visit count indicates how often your page has been seen over a certain period of time. This metric is included in native analytics and serves as a helpful reminder to keep your profile updated with your most essential link destinations.
The lifetime worth of a customer
Client lifetime value indicates in dollar numbers how much money a customer spends with you over time. Following their first purchase, your objective will be to acquire repeat clients who will make further purchases. With the proper customer loyalty tactics in place, you’ll discover that your customers have a high lifetime value.
Oct 18, 2021 | Digital Marketing
While sales and marketing have always been regarded as the main drivers of company development, changing customer attitudes and behaviors toward brands, companies, and advertising imply that these conventional growth channels are no longer sufficient. Let us look at What Partnership Marketing is?
Consumers have lost faith in advertising, salespeople, and even companies themselves. Audiences are estimated to receive between 4,000 and 10,000 adverts each day, and 69 percent of consumers distrust advertising.
For those who have done their research and want to assist their company in launching a partnership program, this comprehensive guide on partnership marketing is for you.
Fortunately, there is a more effective, more dependable, more brilliant solution: partnership marketing.
Partnership marketing is a cooperative connection with another company or person that benefits both parties and aids them in accomplishing their goals. These collaborations provide a novel, transparent, and relational approach to reaching out to new groups of prospective consumers.
Partnership marketing is the practice of strategically using partnerships to achieve a variety of objectives, including the following:
- Enhanced revenue
- Greater brand recognition
- Enhancement of client retention
- Increased market share
- Conversion rates increased
Whereas the phrase “partnership marketing” is often used in the business, the modern age distinguishes partnerships from whatever is exclusively connected with marketing. Indeed, abbreviating this to “partnerships” is a more appropriate word for the contemporary age.
There are many causes for this: Partnerships are not just an extension of marketing; they are a totally distinct third revenue generator that may coexist with marketing and sales.
Partnerships may be handled by marketing professionals. Additionally, sales teams, corporate development specialists, facilitation experts, and partner services and support must contribute. There is just too much going on for the term “marketing” to be appropriate.
When we talk about partnerships, we’re referring to a wide range of commercial connections and collaborations, such as strategic brand-to-brand collaborations as well as native software connections, loyalty programs, social influencers, and app-to-app implementations.
In-person partnership marketing
An ideal relationship connects one brand with the consumers of another brand, mutually benefitting both businesses via revenue growth, greater brand recognition, and enhanced customer retention, among other advantages. The key would be for the partner brand to establish itself in such a manner that it can utilize the original brand’s consumer confidence.
Successful partnership programs may boost your income by 28%+ on average.
Such increase equates to an average additional revenue of $162 million for businesses with high-maturity programs. That is a staggering sum for virtually any business. .
Along with improved income and a healthy return on investment, partnership marketing provides many other significant advantages, including the following:
Improved brand recognition. Through partnerships with extremely prominent publications and brands, businesses may expand their brand’s recognition and equity.
Enhancement of client retention. Partnerships enable you to communicate with your consumers more often, maintain a presence in their minds, and promote repeat purchases.
Increased market share. Unique collaborations provide businesses a competitive edge by enabling them to grab market share quicker than their competitors.
Exchange rates increased. In comparison to other channels, partnerships often provide highly relevant, high-intent visitors who are more likely to convert.
A comprehensive examination of channel relationships
Channel relationships are classified into two types: reseller and referral.
Reseller partnerships occur when one business directly resells the goods or services of another brand, marking them up and keeping the profit. When a business resells goods, it may buy them at wholesale rates and maintain inventories.
Referral partnerships promote, influence, or persuade a customer to purchase a product or service from the company directly, in exchange for a commission.
Smart brand-to-brand collaborations are mutually beneficial initiatives that capitalize on complementary sectors or consumer requirements. They are designed to boost revenue, consumer engagement, and/or mindshare for all participating companies. Typically, the receiving company benefits from a new client, while the referring business earns money for delivering converting traffic.
Affiliate partnerships are gaining popularity, and there are many distinct types of referral partnerships. Native software interactions are more technically sophisticated forms of strategic brand-to-brand collaborations.
To provide a more customized customer experience, some kind of integration must be implemented that allows for the sharing of pertinent data with the partner (or vice versa).
Loyalty programs are a subset of strategic brand-to-brand collaborations. Consumers often say that their decision about which store to patronize is affected by the opportunity to earn loyalty points or incentives. That is why many companies prefer to collaborate with other businesses via their loyalty program.
Influencers are people and companies with large social media accounts who promote businesses on social media platforms, blogs, and newsletters in exchange for a flat price per post and/or a percentage of sales produced.
This kind of collaboration is getting prominence as companies seek to engage with younger customers who turn to peers and influencers on social media for guidance on which goods to campaign for.
Mobile partnerships are a burgeoning segment of the landscape of strategic brand-to-brand collaborations. Mobile app transactions account for 70% of all mobile transactions.
This is unsurprising given that consumers engage three times more often in-app than on the mobile web. As a result, companies are eager to have partners deepen prospects’ engagement with their mobile apps.
CSR provides an opportunity for businesses that have a purpose-driven brand strategy or are ardent proponents of a comprehensive corporate social responsibility program. Although smaller businesses may lack the financial resources to contribute outright, cause-based partnerships enable them to form a relationship while also contributing to issues they care about.
Conventional affiliates continue to play a significant role in cooperation initiatives. This kind of collaboration is geared toward companies who engage in generating traffic to a company’s owned channels via the provision of discounts or incentives to their audience, usually in exchange for a commission on leads and/or sales produced.
Content partnerships, also known as commerce content partnerships, two enable publishers to avoid the pitfalls of conventional advertising. A content partnership is a mutually advantageous connection between a business and a publisher. In which the company uses the audience’s confidence in the publication in order to provide relevant brands.
Through agenda-driven material about the goods and services they support. Capturing that offering is critical for publishers now more than ever, as conventional advertising methods grow less successful and publisher income continues to decrease.
Customer and employee referral programs, physical venues that advertise your goods, and organic influencers are all examples of ambassador relationships. Although ambassadors may be independent companies, they are more often than not people who have a passion for your brand.
Making collaborations work
Effective relationship management must include all aspects of a company touched by a partner, such as sales management, learning and enablement, business development, operations, and finance. Effective partnership management is accomplished via the use of a single framework that encompasses the whole range of actions necessary to establish, develop, and optimize an enterprise’s connection with its partners.
The relationship life cycle is a term that refers to this optimal structure.
Fortunately, this paradigm is applicable to all partnerships, eliminating the need to consider each partnership as a distinct entity that requires its own set of procedures.
The partnership’s life cycle is divided into phases. Identify & Recruit. There are millions of prospective partnership prospects scattered across the world wide web, so cast a broad net and seek the most promising relationships. After that, you’ll want to conduct a recruiting effort to persuade them to join your partnerships program.
Contract & Compensation. Before these partners join your program, you will establish a contract with them outlining the commissioning rules, the terms and conditions of your program, and how they will be compensated.
To grow, you’ll want to guarantee that automatic payments account for each of your partners’ important conversions. Track. Partners must be equipped with the necessary tracking infrastructure so that you can credit them with delivering important traffic to your desktop, mobile web, and mobile app assets.
Interact. Appropriately enroll your partners and rapidly convert them to effective, revenue-generating players. Establish continuous contact with all of your partners and remain top-of-mind by telling them about new goods, creativity, and rewards that will encourage them to continue bringing traffic your way.
Safeguard & Monitor. It is critical for your program to maintain continuous vigilance and safeguard against high-risk traffic from malicious actors. Regulatory concerns, such as promoting an expired offer or bidding on prohibited, trademarked paid search keywords that your contract’s terms and conditions specifically prohibit, must also be checked.
Optimize. Long-term collaborations may always provide more of a good thing. If a partner brings in a large number of new visitors who convert but does not get a commission because they are not the last click.
Modify your agreement to guarantee the partner is appropriately compensated so they can continue bringing in new possibilities. Improve your overall partner mix and ensure that you have a diverse set of relationships that provide value all across the customer journey.
In partnership marketing, the platform is critical.
When faced with so many alternatives, it may be difficult to think about how to establish and manage different types of relationships. There are, however, answers. With the advent of partnership management systems, companies can now simplify processes for all types of partnerships, including affiliates, influencers, strategic brand-to-brand relationships, and others, using a common framework: the partnership life cycle.
Partnership management systems are applications that simplify the processes of discovering and recruiting, contracting and paying, tracking and engaging, protecting and monitoring, and optimizing. It enables businesses to expand their partnerships programs more quickly, completely capitalizing on the potential for the partnerships channel to become the organization’s fastest-growing income opportunity.
Transformation is only feasible when companies’ partnership teams are unified and silos are eliminated. The objective of partnership automation is to assist teams in transitioning to the contemporary era by uniting them and assisting them in managing the partner life cycle, participating in the expanding partnership market, and activating fast business development.
Affiliate Disclosure: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
Oct 1, 2021 | Content Writing
If you are running a business, chances are you are wondering if blogging is worth the time and effort. Why Blog writing is important for your business? The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers.
Blogging about your field of expertise or other subjects will undoubtedly improve your knowledge, creativity, and ability to think critically on a personal level. Search engines place a premium on user experience. If you consistently provide an excellent content experience to your visitors, search engines reward you with higher ranks. Consistency in publishing informs the search engine about the seriousness with which you manage your site.
You’ll observe how different individuals respond to the same item. Engagements increase the interest in your blog articles. Diverse perspectives on the same subject will assist you in accumulating more information. Blogging allows me to connect with like-minded individuals. Through blog postings, I offer my expertise, insights, and experiences.
- For you, practice – attempt to improve a skill such as touch typing, accuracy, or word per minute pace.
- Write in a variety of genres, such as humorous, educational, or bullet points, to find your writing voice.
- Create a habit – one of the most undervalued abilities of bloggers is consistency. You want your readers to return because they know you publish often.
When it comes to search engine optimization, more content equals more possibility for traffic.
Conduct tests and make necessary adjustments. There is a strong possibility that you may create material with varying degrees of interest, the majority of which you will not expect. While you believe your great article is wonderful, statistics may indicate that other articles, subjects, and material are more popular with your audience. By writing on a consistent basis, you may see trends and modify until you reach the optimal balance.
If you run a business, you may be wondering if blogging lives up to the hype. Frequent blogging can have a profound effect on the SEO of your website and generate organic sales leads.
Here are some statistics you should see:
- 61% of consumers have made a purchase based on a blog post.
- 37% of marketers find that blogs are the most important method of content marketing.
- Companies that blog enjoy 97% more inbound links than blog less competitors.
- Websites with blogs have 434% more indexed pages than websites without blogs.
- 94% of those who share posts do it because they think it will be helpful to others.
- B2B & B2C companies with blogs get 67% more leads than those without.
Boost Search Engine Optimization
Search engines love to provide fresh, valuable content to searchers. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
As an added bonus, you will benefit from backlinks as other websites begin to link to the articles on your website. This adds more fuel to the SEO fire because search engines consider backlinks as an endorsement of the authority of your website.
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Business as an Industry Leader
No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Brand
Blog posting allows you to show a personal side of your business that prospective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Provide Value for Your Readers
One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads. Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way.
By taking the time and energy to provide beneficial content for free, you are actually building loyalty among potential customers who will become more likely to choose your company over your competitors when they are ready to make a purchase. You can even include testimonial-centered posts to nudge those considering a purchase to take that next step. If your blog posts are simply product promotions or service pitches, don’t bother blogging. Readers won’t be interested.
Generate Leads
You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touchpoints. Not only will they regularly see your blog posts, but the door is also now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
From a practical standpoint, blogging just makes sense. With minimal expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.
Are you interested in creating a blog for your organization? We can help. Digital Nomad Ventures offers a variety of Blog writing solutions to meet your needs. No time to blog? No problem. Our content creation team can work with you to create thoughtful, informative posts for your business blog.
This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.
