Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. There are many ways to Make Your Blog Post Interactive which we will go through in this article. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.
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Readers crave the dynamic nature of interactive digital content. An ion Interactive study measured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that interactive content also drives 2X more conversions than static content?
Despite these numbers, many marketers shy away from interactive content. It might be because it has a reputation for being expensive and labor-intensive. But that is an unfair reputation. Creating interactive elements is, in fact, easy, fast, and even free.
These ten tools allow you to start immediately interacting with customers, which draws them in, converts at higher rates, and gives feedback to improve your business.
Why make your blog post more interactive?
Before we get into the “how” I thought it would be useful to have a talk about a few reasons why making your blog more interactive is so beneficial.
- It can really help people
The most important thing for me is that an interactive blog can genuinely help people. Experiencing some human connection (even over the net) can be extremely beneficial for people, especially if the content is helping them with work, life, family, depression, etc.
- It helps you develop content
Interactive content often leads to more content opportunities as discussions and debates can provide questions or fuel for extra content. This is a great way to involve your tribe and/or save time on content creation.
- It can improve sales
An interactive community makes your blog or website appear more trustworthy and as such you have a larger and more engaged audience to launch products and make money from the blog.
- It can motivate you
I try really hard to respond to every comment and email that I get because I know that everything I have is due to the readers of this site. It’s something that gives me a lot of motivation to produce honest content and be as genuine as possible, especially when I get harsh feedback.
- It’s good for SEO
Google likes to see websites that are regularly updated and comments, social shares and other forms of interaction can often play a role in how well you are ranked on Google compared to other more stagnant websites.
Let’s take a look at some fun ways that people have made their blogs more communal places and how we can apply some of that creativity and cleverness to our own websites. As always, if you know of something cool please let me know in the comments.
Use design techniques to encourage interaction
It’s good to start with some basic design characteristics that encourage people to interact in some way. As with many areas of blogging, if you don’t get the design right you can undo a lot of your previous hard work. Create and use blog post templates that will help you to draft out blogs faster.
One of the main things you want to think about from a design point of view is that your interactive sections should be simple to use and easy to find if you want anyone to pay attention to them. As always, take a look at what others in your niche are doing and see if you can improve.
Whenever an author gets a comment that she or he likes they can add a little badge that highlights it to other readers and sort of promotes it as being something worth noting. On other blogs, I’ve seen similar things where the best comments get highlighted in a different color. We’ll look more at this kind of thing below.
Specifically, invite interaction for your blog post
When I first started blogging I was really afraid of asking for anything. It always seemed like bad etiquette to specifically ask someone to subscribe or leave a comment or perform a particular action. You should do keyword research to come with blog post ideas.
But, over time, I’ve started to notice that people really don’t mind so long as it isn’t happening all the time, and as long as the content that you provide is somewhat valuable. For example, I always ask people to leave a comment at the end of my blog posts and usually throw in a second invitation to my mailing list when I notify them of new posts.
Embed content from other sites
This one is a little bit tricky because you have to be careful about how your source content so as to avoid copyright problems as well as duplicate content penalties from Google. That being said, there are some ways that you can do it effectively and ethically.
For example, if you wanted to write an article about Donald Trump’s recent activities you might embed a series of tweets that help to provide context or background to your position. All you have to do is go to Twitter, find the specific tweet and then click “embed tweet” and paste the code into your blog post. That way you get a live updated and clickable message that shows re-tweets, likes, etc. You could also link to your own tweets as a way to get a conversation happening there.
Target your Niche
Find your niche and provide value. With the staggering amount of blogs on the Internet, you need to corner off a certain section of information and declare it as yours. Rather than trying to be everything to everybody, be one particular thing to a select group of people. The more value you provide in terms of content, the more likely people are to keep coming back.
Encourage interactivity for your blog post
Encourage interactivity in the comment section by both asking people what their thoughts are at the end of the post, and by responding to comments. People will only make comments if they feel they’re going to be heard. Keep it as civil as possible while maintaining freedom of speech. Allow people to voice their opinions even if they’re dissenting views, so long as they’re not attacking you or one of the other commentators. Use some sort of blog post format, so that all your blogs are properly organized.
Be patient. Don’t expect your blog post to be successful overnight. It can take anywhere from one to five years to see any kind of major traffic. Expect to have both up and down months and take them in stride.
How interactive is your blog? Is your blog a very interactive place? I’d love to know what you think makes a difference. Are there any tools or techniques you have used that had an impact? Please leave us a comment below.
Creating static content can only go you so far in this digital world.
Begin publishing interactive material to transform the whole learning process into an unforgettable experience for your audience. It may be a tough effort for many individuals to come up with interesting and interactive content ideas on a daily basis for different social media platforms.
I’ve been developing content for a variety of businesses on various social media platforms since the first social media site became public.
At the conclusion of each week, organize your next posts and create some banners. I create banners using Canva. It is completely free, very simple to use, and capable of transforming anybody into a superb graphic designer.
While creating material for social media postings should not be a time-consuming process, if you want to be active on social media, you need to schedule at least 2-3 hours every week.
Additionally, I highly advise you to avoid religious or political rants and raves. If you have an interest in such subjects, you should build a separate profile for that reason. You should avoid using your social clout to further your own goal. However, that is only my proposal.
The majority of company owners are becoming aware that their future success is contingent on how they market their services and goods on various social media platforms. However, they either lack knowledge of what to do and how to do it, or they have the knowledge but lack the time to do it, or they simply lack the funds to pay someone full time to do it for them.
I provide such services at a fraction of the cost to all sorts of companies looking to boost their visibility and develop their brand across all social media platforms.
DISCLOSURE: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.