Aug 27, 2021 | Social Media Marketing
In addition to serving as an excellent tool for keeping businesses connected with their consumers, social media can also serve as an effective motivator of direct sales activity. Let us look at 8 Ways to Improve Your Social Media Branding.
Utilize social media to attract consumers and boost revenue, What do you think?
Whether so, have you checked to see if your social media accounts are adding to your sales funnel rather than serving as a stand-alone part of your marketing strategy?
Listed below are some tips for ensuring that your social media activities are linked back to increasing sales for your company.
Make a plan in advance.
It’s important to remember that your website will be only one of many marketing channels available to you when establishing your business. You’ll need a variety of online assets to optimize your exposure, and each of those assets will contribute to the development of a different section of your sales funnel.
Because of this, consistency is essential, and you should search for a brand name that is preferably accessible across all of the main social media sites as part of your overall strategy to branding.
As a result, you may be certain of the following:
Every profile represents your brand, and will help your business become more recognizable.
Your company’s brand name will be ranked and shown on every profile, helping you to better manage your branded search results.
Create a Brand Image that is Consistent
While your brand name is another key tool for establishing and solidifying your brand awareness, your company’s visual identity (logo and colors) is also important in building and expanding your reach.
People are highly visual creatures that remember and identify things based on visual connections with the objects. Your brand’s visual identity should be similar throughout all of your social media accounts, in order to elicit the same cognitive reaction from your audience members.
Take into consideration aesthetic uniformity across the board:
- Photographs of people’s profiles
- the pictures that appear at the top of your channels and event sites
- Your graphics for social media
- Advertisements of yours
Consistently use the same copy on social media and your landing page.
Interruptive social media marketing is a fact of life. People typically use social media sites to keep up with the newest news and updates from their friends and family, and your product links and promotions distract them from their intended activity on the network.
A powerful and consistent brand identity may make visitors feel more comfortable and secure when they find themselves on your website, which is exactly what you want.
Consider the number of clicks that your social media post or advertisement will generate for your website. Why would this social media user want to stay on your page and engage with you rather than just leaving to continue reading their social media feed?
When you keep your branding consistent, you not only reinforce it, but you also provide consumers more confidence that they have clicked through to the precise page they were looking for, while also ensuring a less disruptive experience for them.
Make use of repurposed content.
Material repurposing is one of the most successful methods of increasing cross-channel brand recognition; however, instead of just reusing the same content across as many channels as possible, try taking a more creative approach to your content marketing strategy.
In addition, each platform is unique, and the methods in which people interact on each platform vary as well. As a result, you must adhere to the best practices of each app in order to optimize your content’s attractiveness.
You could, for example, do the following:
- Long-form material should be published on your blog.
- To utilize on Facebook, Instagram, and YouTube, collect all of the images from your blog material and create a (video) slideshow to share with your audience.
- Take the most important points from your long-form material (for example, steps) and turn them into a short infographic to share on Pinterest.
- Take some of the most important ideas from your material and convert them into a visual quotation that you can share on social media platforms like Instagram, Facebook, and LinkedIn.
- Take all of your visual quotations and make them into a fun social media video to share with your friends.
The greater the number of assets you produce, the greater the number of unique updates you’ll be able to put together, each of which will increase awareness of your brand and visitors to your website. Furthermore, since you’ve built your site around your original content, visitors who click on your social network links will likely feel more comfortable engaging with your site as a result.
Make Your Landing Page More Individualized
Personalization in marketing refers to delivering various user experiences depending on a person’s past encounters with your company’s products or services.
Personalization may be used in a variety of ways to increase the effectiveness of your social media sales funnel. When it comes to capturing data on people who visit and engage with your website, one of the most apparent ways is to use the Facebook Pixel. This tool allows you to reach out to individuals with more customized promotions based on their particular activities.
Social media platforms may increase brand recognition while also increasing direct sales – and social media marketing is at its most effective when utilized for both purposes at the same time. “How will it add to my overall brand image, and how will it assist increase my brand awareness?” ask yourself before engaging in any social media function or updating your profile.
Include pictures in your posts whenever possible
Incorporating visual material into your social media strategy is one of the most effective strategies you can employ to boost social media engagement. According to one research, pictures resulted in an 85 percent engagement rate on Facebook and boosted the number of times material was shared by 35 percent.
Images entice the eyes and elevate the odds that your social media postings on Facebook, Twitter, and other platforms will be seen and interacted with. Not only has a whole platform consisting of Instagram, Pinterest, and Snapchat emerged victorious; it has also flourished because of the power of visual storytelling.
Visual content can be used to boost social media engagement for your business in a number of different ways. A winning image is always one that shows people utilizing and appreciating your goods.
You may use social media to let your customers know about new products you have for sale. Using stock pictures may be useful if you want to send a quick text message to someone. Text may be superimposed over an appealing picture to create content that is highly shareable.
Ensure that you are acquainted with the technical regulations and social media best practices of each social media platform before you begin producing or curating pictures for sharing on social media.
Many social media sites, including Snapchat, prefer vertically oriented photos. Images in square format look fantastic on your Instagram page. You may also experiment with other features like as frames, filters, and other elements to attract attention to your postings.
Your pictures and articles will blend in more effectively if you utilize these components in a manner that connects with the consumers of a specific site. When you stick to the overall look and feel that your target audience likes, they are more likely to be seen as desired material rather than invasive marketing messages.
Put some humor into it
The style, charisma, and approachability of your brand will influence the level of humor and personality that you choose to include into your social media postings. It may be difficult to break through the cacophony of social media in order to get people’s attention on a regular basis.
It is probable that even social media users who are already familiar with your business may scroll straight past articles that are overtly promotional in nature. In light of this, it’s to be expected. After all, they have no personal incentive to be interested in the growth or success of your company.
When you offer comedy, on the other hand, you bring value to their day that goes beyond what your goods actually deliver. This kind of material puts a smile on people’s faces and helps them develop a more positive opinion of your company.
Additionally, it increases the likelihood of seeing an increase in social media interaction and shares. This is due to the fact that individuals prefer to share material that has made them laugh with others.
There are, however, certain guidelines to follow when it comes to successful comedy on the internet. Overall, jokes should be pleasant and enjoyable for the recipient. Mean humor often backfires on companies and causes consumers to become angry.
Even if you’re just making a joke, it’s frequently better to make the target your company or its social media presence. For example, in the tweet above, the social media manager expresses his or her personal fondness for Moon Pies.
The capacity of a brand to laugh at itself is humanizing, and it goes a long way toward establishing connection with your target demographic.
Sponsor a contest or giveaway
Make use of this to boost social media engagement by increasing the number of likes and shares you get. Simple postings on your brand’s Twitter feed, Facebook page, or Instagram page are one of the most frequent methods in which these campaigns are launched.
Inviting others to like and share your posts will give them a chance to win one of your goods. When you add a high-quality picture of one of your goods in these articles, they become the most eye-catching.
You may increase engagement and quality content even further by inviting users to enter via one of the following methods:
- distributing a picture or
- a textual posting
Consider utilizing something that you aren’t already using for another campaign and that consumers aren’t inclined to utilize in ways that are unrelated to your brand. Using the hashtag #brandcontest, for example, a cosmetic brand could invite consumers to share photos of their favorite lip look on social media.
You have the benefit of being able to see quickly and simply how many people are interacting with your content if you use hashtags to promote it. New consumers will be more likely to interact with your brand if they can easily follow the hashtags back to your initial post.
Consider promoting the giveaway on your blog as well as across all of your social media platforms to increase engagement even further. Giving consumers more entries to do activities like posting on social media or like and sharing your page may be done using free software.
Conclusion
The effort to boost social media engagement is a never-ending process. In order to effectively communicate with your audience, you must first get to know them and then spend time with them on a daily basis. Analytical tools may help you determine which efforts provide the greatest outcomes.
As a result, you will be able to devote more of your time to the activities that will have the most impact on your social media engagement. Furthermore, to get the most out of every move you do in relation to your company’s brand. The above are the 8 Ways to Improve Your Social Media Branding.
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Aug 17, 2021 | Whatsapp |
Users of WhatsApp will soon be able to transfer their full conversation history across Android and iOS devices, adding another layer of data sharing to parent firm Facebook’s overall drive.
WhatsApp customers will soon be able to migrate their chats to a new device type, allowing for the continuation of conversations and context while switching phones.
The export chat option will first be accessible on Android phones, beginning with Samsung phones running Android 10 or above (including the upcoming foldable phones), but will ultimately be available on both operating systems.
The ability to move your WhatsApp data has been a long-requested feature, since the app’s privacy settings prevent you from logging in on another OS and seeing your whole conversation history.
The new transfer method will preserve the integrity of your old conversations, including pictures and voice notes, by transferring all components of your current chats.
WhatsApp made the statement during Samsung’s Galaxy Unpacked event in 2021, during which the company unveiled a slew of new devices and services. The upgrade benefits Samsung since it enables existing iPhone users to move to Android without fear of losing their conversation history.
As previously stated, the change is part of Facebook’s larger data portability initiative, which has seen the company roll out a variety of alternatives for downloading your Facebook data for use in other applications.
Facebook released an expansion to its Transfer Your Information tool, making it easier for users to download their information. Additionally, Facebook added the ability to export photos and videos, and also text-based data, which can now be exported to Google Docs, Blogger, and/or WordPress.
It will undoubtedly be a popular choice. WhatsApp said that the import tool will be available to all users over the next coming weeks. This is an exciting update for those people whose both Android and iOS smart devices.
Jun 21, 2021 | Social Media Marketing |
The US Government made a series of important statements on June 2021 with regards to Social Media regulations that may have a substantial effect on how social media platforms function, including possible limits and restrictions on what digital platforms can do in terms of acquisitions, running their ad businesses, and using user data.
Four different measures were presented into the House of Representatives , all of which target various aspects of large technology monopolies.
According to Reuters, the four bills may result in the following:
A legislation prohibiting platforms from favoring their own goods on their platforms. For example, Google would be prohibited from promoting its own goods in search, while Apple would be prohibited from prioritizing Apple Music over Spotify.
A prohibition on corporate mergers in the technology industry unless the acquirer establishes that the acquired firm was not in direct rivalry with any product or service offered by the platform. Under this rule, Facebook would not have been permitted to buy WhatsApp or Instagram.
A prohibition on digital platforms having subsidiaries that compete with other companies. This is intended to reduce preferred behavior and may result in the sale of specific components.
Improved data portability for consumers, with platforms legally required to enable users to move their data to another company, even a competitor.
A second measure would also significantly increase funds for the Department of Justice’s Antitrust Division in order to assist it in enforcing antitrust lawsuits such as those now pending against Facebook and Google.
Indeed, antitrust lawsuits against the internet giants are always pending, and the budget boost would assist in resolving these remaining problems and financing further investigations.
If these bills pass, or even if some of them do, it will impose a new set of restrictions on how the tech giants operate, while additional investigations are underway in Europe and other regions regarding potential restrictions on data sharing due to concerns about potential misuse by foreign governments.
This also comes as the US government continues to assess the consequences of data sharing with China, which includes Chinese-owned digital platforms and may eventually include TikTok and WeChat. While TikTok avoided a ban in the United States last year when the Trump administration attempted to compel it under US ownership, it may still face a possible shutdown in the United States, depending on simmering US-China tensions.
Taken together, these factors have the potential to significantly alter the digital marketing environment, and it will be critical for everyone working in the industry to pay attention and plan for changes in Social Media regulations.
Though, in reality, these actions are unsurprising.
Given the rise of social media and the critical role it now plays in our daily interactive processes, it seems almost inevitable that new rules will be introduced to rein in the platforms’ power, particularly as the platforms are increasingly being asked to weigh in on issues such as political censorship and their networks are being used to influence massive global shifts.
That last statement may seem exaggerated, but with foreign-based, government-funded groups attempting to influence voter response outside their own borders via social apps, and politicians increasingly using Facebook and Twitter, in particular, as a direct line to their constituents, enabling them to, among other things, cast doubt on mainstream media coverage, it’s abundantly clear that social media has become a major player in politics.
If the rise of former US President Donald Trump taught us anything, it’s that social media is now the primary platform for connecting with audiences on a large scale and in real time – and with 71% of people now getting at least some of their news from social media platforms, this trend is only going to grow.
That has already alarmed a number of government officials and lawmakers, while Trump’s recent removal from Facebook, Twitter, and YouTube raised additional concerns about political censorship and the fact that decisions about who can and cannot have a public platform are now made by Silicon Valley tech CEOs. This gives private business direct influence over one aspect of politics, which is important regardless of whether you agree with Trump’s ban.
That is why Facebook has advocated for external regulation and even established its own third-party regulatory committee comprised of a broad collection of professionals to address such issues. Facebook hopes that by demonstrating how its independent Oversight Board can assist it in making such choices, it may pave the path for wider Social Media regulations and take such decisions away from it.
In essence, Facebook and other platforms would prefer that the rules not be established by their own teams as well – but they have little option under the present approach. As such, these new legislation may be a step forward, but they also restrict Facebook’s ability to develop organically and via acquisition.
Which essentially implies that we’ll see more Facebook-clone features, such as Stories and Reels, and less efforts to acquire rival networks, such as WhatsApp and Instagram.
Is it a more favorable scenario? That is, most likely. Historically, Facebook clones have not performed as well as the originals, leaving greater space for competition in the industry.
In any case, the consequences are substantial and have the potential to drive significant change throughout the sector. There is still a long way to go, but it is worthwhile to monitor each component of this change.
May 23, 2021 | Facebook |
Facebook is taking the next phase in its expanding its eCommerce strategy with the launch of a new “Online Shopping Fridays” series in partnership with select retailers with Live Stream Shopping. The series will feature live-streamed shopping interactions that will enable users to pose questions regarding items and make transactions in-stream. This could be the new live stream shopping app.
Beginning this week and continuing every Friday through July 16, shoppable live videos from beauty and fashion brands will be accessible. This enables consumers to explore the newest items from their favorite labels and to pose real-time questions regarding size, fit, and tips. And for brands, Live Shopping is an opportunity to engage with consumers, deliver fresh engaging material, address queries, and streamline the buying process with Shops.
Abercrombie & Fitch, Clinique, and Sephora are among the labels participating, many of which will have specialists to address audience queries in real time while they highlight their new offers. As for retailers this could become the primetime shopping live stream service.
It’s a reasonably straightforward, entertaining method of encouraging shopping activity, with the ability to directly address questions offering another outlet for expanded connection and the FOMO aspect with live-streamed events likely to result in further sales as the event progresses.
The initiative is almost identical to the live stream shopping broadcasts that TikTok has already conducted with Walmart and plans to continue doing in the future. For retailers they can fine tune there Facebook ads to get better productivity. Furthermore, the Facebook pixel will be put to good use for analytical tracking.
Again, the addition of real-time interaction expands the potential for connection and product insight, which would undoubtedly result in increased investment. And with Facebook attempting to change consumer perception to render in-stream shopping more habitual, live stream shopping is an ideal medium for promoting the engagement, which may be critical in the company’s next move.
Facebook is continuing to focus on expanding Facebook and Instagram Shops around the globe and completely integrating Facebook Pay to streamline the in-stream buying phase. However, Facebook’s ultimate goal is to have as much of its articles shoppable as possible in order to integrate further eCommerce processes into its applications and make them a critical component of product discovery.
This could help companies, consumers, and Facebook itself especially with there Facebook events in relation to there shopping.
For brands, Facebook’s scope is unparalleled, with 2.85 billion daily active users on the main app alone, and the platform’s introduction of in-stream buying tools could position it as a critical tool for customer connection, particularly as emphasis on eCommerce continues to grow. For consumers, this would increase product acquisition by the their ability to transition from seeing a product in a post to buying it, thus altering their app purchasing habits.
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with Facebook insights.
Live-stream shopping is another component of this method, and it would be important to see how these early versions of the broadcasts do in terms of interaction. And this can create new Facebook jobs for Digital Marketers.
DISCLOSURE: This content contains affiliate links, which means that if you click on one of the product links and make a purchase, I’ll receive a small commission. Which helps me support my website to make quality content and recommend products for you.
Apr 29, 2021 | Social Media Marketing |
Pinterest to look at its recent results report, showing both customers and money flow rising steadily. Pinterest has now moved into some new geographies and through higher tiers of the ecosystem. While the platform seeks for further ways to optimize their operations. With an impressive rise from the last year: Users have more than doubled over the last year. Hitting a 4.8 million every month, a 30% increase. It was to be predicted. As a result the Pinterest stock values will be expected to rise as well with its Pinterest investor relations being strong in the long run.
Due to the fact that many online businesses had been replacing brick-and-and-mortar retail locations, there was a sudden rise in e- in consumer interests. ECommerce and a boost from this for Pinterest as the businesses focused on aligning to user interests to those interests.
Pinterest appears to be in danger of losing any of the traction. In other words, with physical stories reopening, we can expect losses to last for at least another 30% year over year. Pinterest has been tracking the amount of use; it may lead to a little insight in the industry.
While 478 million can sound like a massive, it is still nothing compared to the approximately 8.2 billion people that reside on the planet. That implies and indicates that Pinterest use may currently surpass Twitter, LinkedIn, as well as Instagram and Facebook. But take this into note as Pinterest ads produces results among advertisers.
Even, Pinterest has not consistently commented on that the primary goal of being a search tool rather than a social media network. In the long term, we expect to see the average sales per customer expressed in our metrics, as well. Therefore, Pinterest for business is the next big thing in the world of Social Media Marketing.
Though Pinterest has already handled both of the initial needs of sharing and experimentation. It’s about to move into a whole new territory of commerce with its own e-commerce features and is rapidly developing its community with those features. Likewise, you can use the Pinterest chrome extension to good advantage.
The simplification of the online sales processes has also been achieved with the creation of Pins and the opportunity to import catalogs is further in discussion, but we are trying to streamline things further in order to render it as simple as possible for shoppers to use. So that in order to add product listings and transform their catalogs to Pin functionality. Pinterest business is thriving and growing opposing strong competition to its giant rivalries like Facebook and Twitter.
With the addition of more platforms, the development potential of the e-slowing is lessened in the face of e-to-face retail, but the expansion potential of the platform doesn’t diminish at all. It has should be noted that not all retail regions have seen the influence of this yet, which could lead to major impacts on activity over the long term. With the recent trends Pinterest marketing has shown a significant rise among advertisers.
The website was vindicated, which is good, since many people have forgotten about it already. It has over the years being a powerful resource, but had been left out by social networking advertisers. There are some things to know if you’re not aware of the new Pin ecosystem, and the options your brand might have. You can take the time to do some research to familiarize yourself with this changing field of Pins. Then investigate what others are doing so you have a clear idea of what to capitalize on.
Apr 19, 2021 | Social Media Marketing |
TikTok wants to use the current industry and its business developments in the ‘Business Creative Hub’ content spotlight. Which is only open to business accounts on the platform.
TikTok says as we learned from listening to our customers. One problem was a lot of consumers experienced was a general lack of creativity for fresh material to put on their websites. The winning strategies might not be working on TikTok. Because you’re not aware of what’s currently popular, or how to capitalise on the recent trends.”
Furthermore, TikTok is making a commitment to feature videos that are both entertaining and practical. By showcasing innovative, engaged, marketing videos in three separate niches. Which gives a strong focus to this aspect of branding.
As it can be seen here, the TikTok hub, which is accessible via the “Business Creative Hub”. Under the Settings & Privacy menu to assign to the business profiles only, is divided into two components.
The first being a video showcase of material that is common across three categories. We can see how you can expand on the first query. By searching for accounts located in the same country, according to how many likes they’ve got.
The second video stream, Engaging: displaying common account material which is enhanced by comments.
The third Video being, showing what’s “trending now”. Which allows you to see videos based on the cumulative amount of likes they’ve got.
This could help marketing people determine what is effective with their TikTok ads. Facilitating better efforts with a wider exploitation of ideas.
On top of that, there’s a wider variety of sample content references. As well as reference points for your supported content. With further efforts with TikTok posts and the Tiktok for Business handle provides. So there’s plenty of places to get ideas for your actual posts and videos.
Next, it addresses the second concern expressed in our assessment process is comprehensive, with self-explaining tutorials. The company’s general user guide explains how to use TikTok from zero-to-expertise.
TikToks’ mission is to encourage, provide advice on account set up, with purpose. Whilst it also provides guidelines for maximising business account value, by thinking out of the box. For your posting plan, and for shooting videos, as well as setting your profile when it is most convenient. Additionally, see Progress Stories – exemplary stories of organisations who have a customer base that is gaining traction in the market.”
Furthermore, though it’s all static text, the Content Guide feature will provide advice that can be of use in your approach.
We at Digital Nomad Ventures, a Digital Marketing Agency based in Colombo offer Social Media Marketing services for Rs 25,000/month.
TikTok has some great opportunities to support marketers. From this, you will see what is going on in your target market and have a great starting point for your strategy.
The only approach to understand how the platforms perform is to use them for a few tasks. And to do it by yourself. But these resources tell you how certain brands are using certain technologies for such particular tasks. Which may lead to your own strategy development in creating usage.
Disclosure: This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.
