May 23, 2021 | Facebook |
Facebook is taking the next phase in its expanding its eCommerce strategy with the launch of a new "Online Shopping Fridays" series in partnership with select retailers with Live Stream Shopping. The series will feature live-streamed shopping interactions that will enable users to pose questions regarding items and make transactions in-stream. This could be the new live stream shopping app.
Beginning this week and continuing every Friday through July 16, shoppable live videos from beauty and fashion brands will be accessible. This enables consumers to explore the newest items from their favorite labels and to pose real-time questions regarding size, fit, and tips. And for brands, Live Shopping is an opportunity to engage with consumers, deliver fresh engaging material, address queries, and streamline the buying process with Shops.
Abercrombie & Fitch, Clinique, and Sephora are among the labels participating, many of which will have specialists to address audience queries in real time while they highlight their new offers. As for retailers this could become the primetime shopping live stream service.
It's a reasonably straightforward, entertaining method of encouraging shopping activity, with the ability to directly address questions offering another outlet for expanded connection and the FOMO aspect with live-streamed events likely to result in further sales as the event progresses.
The initiative is almost identical to the live stream shopping broadcasts that TikTok has already conducted with Walmart and plans to continue doing in the future. For retailers they can fine tune there Facebook ads to get better productivity. Furthermore, the Facebook pixel will be put to good use for analytical tracking.
Again, the addition of real-time interaction expands the potential for connection and product insight, which would undoubtedly result in increased investment. And with Facebook attempting to change consumer perception to render in-stream shopping more habitual, live stream shopping is an ideal medium for promoting the engagement, which may be critical in the company's next move.
Facebook is continuing to focus on expanding Facebook and Instagram Shops around the globe and completely integrating Facebook Pay to streamline the in-stream buying phase. However, Facebook's ultimate goal is to have as much of its articles shoppable as possible in order to integrate further eCommerce processes into its applications and make them a critical component of product discovery.
This could help companies, consumers, and Facebook itself especially with there Facebook events in relation to there shopping.
For brands, Facebook's scope is unparalleled, with 2.85 billion daily active users on the main app alone, and the platform's introduction of in-stream buying tools could position it as a critical tool for customer connection, particularly as emphasis on eCommerce continues to grow. For consumers, this would increase product acquisition by the their ability to transition from seeing a product in a post to buying it, thus altering their app purchasing habits.
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with Facebook insights.
Live-stream shopping is another component of this method, and it would be important to see how these early versions of the broadcasts do in terms of interaction. And this can create new Facebook jobs for Digital Marketers.
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I am Krishnaprasath Krishnamoorthy, a seasoned digital marketing strategist specialising in the synergy between Social Media Marketing, SEO, and Digital Advertising. My career is dedicated to empowering businesses to achieve their growth objectives through AI-driven approaches that maximise online visibility and drive high-intent traffic. For inquiries, WhatsApp or call me on +94 775 696 867
Apr 29, 2021 | Social Media Marketing |
Pinterest to look at its recent results report, showing both customers and money flow rising steadily. Pinterest has now moved into some new geographies and through higher tiers of the ecosystem. While the platform seeks for further ways to optimize their operations. With an impressive rise from the last year: Users have more than doubled over the last year. Hitting a 4.8 million every month, a 30% increase. It was to be predicted. As a result the Pinterest stock values will be expected to rise as well with its Pinterest investor relations being strong in the long run.
Due to the fact that many online businesses had been replacing brick-and-and-mortar retail locations, there was a sudden rise in e- in consumer interests. ECommerce and a boost from this for Pinterest as the businesses focused on aligning to user interests to those interests.
Pinterest appears to be in danger of losing any of the traction. In other words, with physical stories reopening, we can expect losses to last for at least another 30% year over year. Pinterest has been tracking the amount of use; it may lead to a little insight in the industry.
While 478 million can sound like a massive, it is still nothing compared to the approximately 8.2 billion people that reside on the planet. That implies and indicates that Pinterest use may currently surpass Twitter, LinkedIn, as well as Instagram and Facebook. But take this into note as Pinterest ads produces results among advertisers.
Even, Pinterest has not consistently commented on that the primary goal of being a search tool rather than a social media network. In the long term, we expect to see the average sales per customer expressed in our metrics, as well. Therefore, Pinterest for business is the next big thing in the world of Social Media Marketing.
Though Pinterest has already handled both of the initial needs of sharing and experimentation. It's about to move into a whole new territory of commerce with its own e-commerce features and is rapidly developing its community with those features. Likewise, you can use the Pinterest chrome extension to good advantage.
The simplification of the online sales processes has also been achieved with the creation of Pins and the opportunity to import catalogs is further in discussion, but we are trying to streamline things further in order to render it as simple as possible for shoppers to use. So that in order to add product listings and transform their catalogs to Pin functionality. Pinterest business is thriving and growing opposing strong competition to its giant rivalries like Facebook and Twitter.
With the addition of more platforms, the development potential of the e-slowing is lessened in the face of e-to-face retail, but the expansion potential of the platform doesn't diminish at all. It has should be noted that not all retail regions have seen the influence of this yet, which could lead to major impacts on activity over the long term. With the recent trends Pinterest marketing has shown a significant rise among advertisers.
The website was vindicated, which is good, since many people have forgotten about it already. It has over the years being a powerful resource, but had been left out by social networking advertisers. There are some things to know if you're not aware of the new Pin ecosystem, and the options your brand might have. You can take the time to do some research to familiarize yourself with this changing field of Pins. Then investigate what others are doing so you have a clear idea of what to capitalize on.
I am Krishnaprasath Krishnamoorthy, a seasoned digital marketing strategist specialising in the synergy between Social Media Marketing, SEO, and Digital Advertising. My career is dedicated to empowering businesses to achieve their growth objectives through AI-driven approaches that maximise online visibility and drive high-intent traffic. For inquiries, WhatsApp or call me on +94 775 696 867
Apr 19, 2021 | Social Media Marketing |
TikTok wants to use the current industry and its business developments in the 'Business Creative Hub' content spotlight. Which is only open to business accounts on the platform.
TikTok says as we learned from listening to our customers. One problem was a lot of consumers experienced was a general lack of creativity for fresh material to put on their websites. The winning strategies might not be working on TikTok. Because you're not aware of what's currently popular, or how to capitalise on the recent trends."
Furthermore, TikTok is making a commitment to feature videos that are both entertaining and practical. By showcasing innovative, engaged, marketing videos in three separate niches. Which gives a strong focus to this aspect of branding.
As it can be seen here, the TikTok hub, which is accessible via the "Business Creative Hub''. Under the Settings & Privacy menu to assign to the business profiles only, is divided into two components.
The first being a video showcase of material that is common across three categories. We can see how you can expand on the first query. By searching for accounts located in the same country, according to how many likes they've got.
The second video stream, Engaging: displaying common account material which is enhanced by comments.
The third Video being, showing what's "trending now". Which allows you to see videos based on the cumulative amount of likes they've got.
This could help marketing people determine what is effective with their TikTok ads. Facilitating better efforts with a wider exploitation of ideas.
On top of that, there's a wider variety of sample content references. As well as reference points for your supported content. With further efforts with TikTok posts and the Tiktok for Business handle provides. So there's plenty of places to get ideas for your actual posts and videos.
Next, it addresses the second concern expressed in our assessment process is comprehensive, with self-explaining tutorials. The company's general user guide explains how to use TikTok from zero-to-expertise.
TikToks' mission is to encourage, provide advice on account set up, with purpose. Whilst it also provides guidelines for maximising business account value, by thinking out of the box. For your posting plan, and for shooting videos, as well as setting your profile when it is most convenient. Additionally, see Progress Stories - exemplary stories of organisations who have a customer base that is gaining traction in the market."
Furthermore, though it's all static text, the Content Guide feature will provide advice that can be of use in your approach.
We at Digital Nomad Ventures, a Digital Marketing Agency based in Colombo offer Social Media Marketing services for Rs 25,000/month.
TikTok has some great opportunities to support marketers. From this, you will see what is going on in your target market and have a great starting point for your strategy.
The only approach to understand how the platforms perform is to use them for a few tasks. And to do it by yourself. But these resources tell you how certain brands are using certain technologies for such particular tasks. Which may lead to your own strategy development in creating usage.
Disclosure: This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.
I am Krishnaprasath Krishnamoorthy, a seasoned digital marketing strategist specialising in the synergy between Social Media Marketing, SEO, and Digital Advertising. My career is dedicated to empowering businesses to achieve their growth objectives through AI-driven approaches that maximise online visibility and drive high-intent traffic. For inquiries, WhatsApp or call me on +94 775 696 867
Mar 27, 2021 | Social Media Marketing |
According to Instagram, additional ways to save Instagram Stories will be released shortly. Including the opportunity to save them as "drafts," which can be posted at a later time. There has been a strong demand for stories posts to be able to be selected from a large, several, varied and faraway locations.
As that would allow for greater variety in the use of stories. While also helping significant marketers that want to get to the right customers in front of their product offerings. Digital Nomad Ventures is offering Social Media Post design and Account management services for Small businesses.
Instagram releases Story drafts, and updates its Direct Message search capabilities, while Twitter is pushing forward with its Status Updates functionality. Furthermore, Facebook concludes the rollout of Facebook Watch Party.
Instagram informs us that the message boards are being revamped are on the way. Soon, on Instagram, users will be able to save stories as drafts, enabling them to be rewritten and revisiting them won't delete them. Since the modern flexible publishing allows for more timely material. It would be helpful for advertisers to update their posts to be released while their audience is more receptive.
As you'll see, the draft story structure as it appears right now is straightforward, which makes it simple to compose stories when you have the time. Attractive website design and development packages are on offer from Digital Nomad Ventures.
Again, of course, you can save your Stories by saving them on your laptop or using applications on third-party services like Goodreads or Pocket. But IG itself does not have these characteristics, but those are not usable from inside your post production process. Which means you would usually not be using them in Instagram.
There are plenty of bonuses to making the Instagram posts inside the app. Not only can you have access to the Instagram functionality when you're in the production phase. But you will still see them as your consumers will perceive them as they exist.
When you've already saved your blog posts, you can access them in draft form in the app. As they have not given a deadline, you can make the attempt at gaining as much access as much data as possible as soon as possible. But the feature is coming soon, I've been testing and it would be really useful in your work.
At Digital Nomad Ventures located in Colombo Sri Lanka, we offer Social Media post design and Social media accounts management services. At affordable prices at SLR 18,500 per month. Call 0775696867.
This post contains affiliate links, I may earn a small commission from qualifying sales made through the clicks at no cost to you.
I am Krishnaprasath Krishnamoorthy, a seasoned digital marketing strategist specialising in the synergy between Social Media Marketing, SEO, and Digital Advertising. My career is dedicated to empowering businesses to achieve their growth objectives through AI-driven approaches that maximise online visibility and drive high-intent traffic. For inquiries, WhatsApp or call me on +94 775 696 867
