Facebook is taking the next phase in its expanding its eCommerce strategy with the launch of a new “Online Shopping Fridays” series in partnership with select retailers with Live Stream Shopping. The series will feature live-streamed shopping interactions that will enable users to pose questions regarding items and make transactions in-stream. This could be the new live stream shopping app.
Beginning this week and continuing every Friday through July 16, shoppable live videos from beauty and fashion brands will be accessible. This enables consumers to explore the newest items from their favorite labels and to pose real-time questions regarding size, fit, and tips. And for brands, Live Shopping is an opportunity to engage with consumers, deliver fresh engaging material, address queries, and streamline the buying process with Shops.
Abercrombie & Fitch, Clinique, and Sephora are among the labels participating, many of which will have specialists to address audience queries in real time while they highlight their new offers. As for retailers this could become the primetime shopping live stream service.
It’s a reasonably straightforward, entertaining method of encouraging shopping activity, with the ability to directly address questions offering another outlet for expanded connection and the FOMO aspect with live-streamed events likely to result in further sales as the event progresses.
The initiative is almost identical to the live stream shopping broadcasts that TikTok has already conducted with Walmart and plans to continue doing in the future. For retailers they can fine tune there Facebook ads to get better productivity. Furthermore, the Facebook pixel will be put to good use for analytical tracking.
Again, the addition of real-time interaction expands the potential for connection and product insight, which would undoubtedly result in increased investment. And with Facebook attempting to change consumer perception to render in-stream shopping more habitual, live stream shopping is an ideal medium for promoting the engagement, which may be critical in the company’s next move.
Facebook is continuing to focus on expanding Facebook and Instagram Shops around the globe and completely integrating Facebook Pay to streamline the in-stream buying phase. However, Facebook’s ultimate goal is to have as much of its articles shoppable as possible in order to integrate further eCommerce processes into its applications and make them a critical component of product discovery.
This could help companies, consumers, and Facebook itself especially with there Facebook events in relation to there shopping.
For brands, Facebook’s scope is unparalleled, with 2.85 billion daily active users on the main app alone, and the platform’s introduction of in-stream buying tools could position it as a critical tool for customer connection, particularly as emphasis on eCommerce continues to grow. For consumers, this would increase product acquisition by the their ability to transition from seeing a product in a post to buying it, thus altering their app purchasing habits.
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with Facebook insights.
Live-stream shopping is another component of this method, and it would be important to see how these early versions of the broadcasts do in terms of interaction. And this can create new Facebook jobs for Digital Marketers.
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Pinterest to look at its recent results report, showing both customers and money flow rising steadily. Pinterest has now moved into some new geographies and through higher tiers of the ecosystem. While the platform seeks for further ways to optimize their operations. With an impressive rise from the last year: Users have more than doubled over the last year. Hitting a 4.8 million every month, a 30% increase. It was to be predicted. As a result the Pinterest stock values will be expected to rise as well with its Pinterest investor relations being strong in the long run.
Due to the fact that many online businesses had been replacing brick-and-and-mortar retail locations, there was a sudden rise in e- in consumer interests. ECommerce and a boost from this for Pinterest as the businesses focused on aligning to user interests to those interests.
Pinterest appears to be in danger of losing any of the traction. In other words, with physical stories reopening, we can expect losses to last for at least another 30% year over year. Pinterest has been tracking the amount of use; it may lead to a little insight in the industry.
While 478 million can sound like a massive, it is still nothing compared to the approximately 8.2 billion people that reside on the planet. That implies and indicates that Pinterest use may currently surpass Twitter, LinkedIn, as well as Instagram and Facebook. But take this into note as Pinterest ads produces results among advertisers.
Even, Pinterest has not consistently commented on that the primary goal of being a search tool rather than a social media network. In the long term, we expect to see the average sales per customer expressed in our metrics, as well. Therefore, Pinterest for business is the next big thing in the world of Social Media Marketing.
Though Pinterest has already handled both of the initial needs of sharing and experimentation. It’s about to move into a whole new territory of commerce with its own e-commerce features and is rapidly developing its community with those features. Likewise, you can use the Pinterest chrome extension to good advantage.
The simplification of the online sales processes has also been achieved with the creation of Pins and the opportunity to import catalogs is further in discussion, but we are trying to streamline things further in order to render it as simple as possible for shoppers to use. So that in order to add product listings and transform their catalogs to Pin functionality. Pinterest business is thriving and growing opposing strong competition to its giant rivalries like Facebook and Twitter.
With the addition of more platforms, the development potential of the e-slowing is lessened in the face of e-to-face retail, but the expansion potential of the platform doesn’t diminish at all. It has should be noted that not all retail regions have seen the influence of this yet, which could lead to major impacts on activity over the long term. With the recent trends Pinterest marketing has shown a significant rise among advertisers.
The website was vindicated, which is good, since many people have forgotten about it already. It has over the years being a powerful resource, but had been left out by social networking advertisers. There are some things to know if you’re not aware of the new Pin ecosystem, and the options your brand might have. You can take the time to do some research to familiarize yourself with this changing field of Pins. Then investigate what others are doing so you have a clear idea of what to capitalize on.
TikTok wants to use the current industry and its business developments in the ‘Business Creative Hub’ content spotlight. Which is only open to business accounts on the platform.
TikTok says as we learned from listening to our customers. One problem was a lot of consumers experienced was a general lack of creativity for fresh material to put on their websites. The winning strategies might not be working on TikTok. Because you’re not aware of what’s currently popular, or how to capitalise on the recent trends.”
Furthermore, TikTok is making a commitment to feature videos that are both entertaining and practical. By showcasing innovative, engaged, marketing videos in three separate niches. Which gives a strong focus to this aspect of branding.
As it can be seen here, the TikTok hub, which is accessible via the “Business Creative Hub”. Under the Settings & Privacy menu to assign to the business profiles only, is divided into two components.
The first being a video showcase of material that is common across three categories. We can see how you can expand on the first query. By searching for accounts located in the same country, according to how many likes they’ve got.
The second video stream, Engaging: displaying common account material which is enhanced by comments.
The third Video being, showing what’s “trending now”. Which allows you to see videos based on the cumulative amount of likes they’ve got.
This could help marketing people determine what is effective with their TikTok ads. Facilitating better efforts with a wider exploitation of ideas.
On top of that, there’s a wider variety of sample content references. As well as reference points for your supported content. With further efforts with TikTok posts and the Tiktok for Business handle provides. So there’s plenty of places to get ideas for your actual posts and videos.
Next, it addresses the second concern expressed in our assessment process is comprehensive, with self-explaining tutorials. The company’s general user guide explains how to use TikTok from zero-to-expertise.
TikToks’ mission is to encourage, provide advice on account set up, with purpose. Whilst it also provides guidelines for maximising business account value, by thinking out of the box. For your posting plan, and for shooting videos, as well as setting your profile when it is most convenient. Additionally, see Progress Stories – exemplary stories of organisations who have a customer base that is gaining traction in the market.”
Furthermore, though it’s all static text, the Content Guide feature will provide advice that can be of use in your approach.
We at Digital Nomad Ventures, a Digital Marketing Agency based in Colombo offer Social Media Marketing services for Rs 25,000/month.
TikTok has some great opportunities to support marketers. From this, you will see what is going on in your target market and have a great starting point for your strategy.
The only approach to understand how the platforms perform is to use them for a few tasks. And to do it by yourself. But these resources tell you how certain brands are using certain technologies for such particular tasks. Which may lead to your own strategy development in creating usage.
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A businesses primary goal is to have a client base; that they can concentrate on to achieve at the beginning of their launch. Furthermore find conventional ways of advertising, such as printed advertisements and mailers. Below is a summary of the 5 Reasons why digital marketing is important in Colombo.
Businesses can expect to prosper in the first couple of years, and then then they begin to wonder whether they will get to grow their online services, so there is no danger of losing their customers.
Small companies should take into consideration the plethora of prospective customers in the online industry. To start a small company, no matter how recent, you must realize the potential for larger profits.
Are You delaying in using Digital Marketing?
Would you like to invest your time and money into digital ads, instead of avoiding it? Small business owners may have different motivations for resisting this approach. But no matter what the cause, the approach, everyone is procrastinating. Regardless of what stage they are in their business development. We at Digital Nomad Nomad Ventures, a website design agency located in Colombo create E-commerce Website Designs for Rs 60,000.
Small companies often feel they do not have the resources or capital to be by their side while attempting to engage in online activity. When they become more involved with business, they realize that it’s an important facet of human experience they’re unfamiliar with.
And that means further opportunities and more education are needed. They may be happy to make their company expand incrementally. Sticking with one style of ads and taking their time to progress rather than making their business progress quickly and needing to adapt to keep up with new market trends.
They may consider the most expedient tactic to be to be to simply to wait for people to turn up. A s a small as two as small as they can seem, because they’re a small enterprise, they figure they just have a limited number of clients.
This will not help us do anything. There is no assurance that your company will attract clients unless you aggressively advertise even if the word of mouth does not do well, and if it does, you will just gain as much as you would need cover your costs. These is why digital marketing is important in Colombo.
Your Customers Are Online Surfing the Internet
Can you imagine you have yet to invest in digital marketing? Because you are not yet able to take on the challenge? Will it take time for you to realize the digital marketing’s potential and adapt to the needs of your business before you find out your competitors are ahead using it?
Your clients and future customers are still on the World wide web, but this strategy doesn’t have a really clear target to aim for. At the moment In this day and age t hat’s also possible they’re still scouring the market for a company much like yours. However, they’re likely to choose someone else if they can’t locate you quickly.
This is how it is done in this day and age. Before anyone makes a purchase in your business, they study whatever they can figure out about you and your business. And see whether there is an opportunity to increase their knowledge and see whether there is room for a brand within your specific sector.
If you have a website and a significant online presence, you are anticipated to have already been found on the internet. You will want customer testimonials in order to see what others are thinking regarding your business, and whether it is a positive decision to work with you.
If the customers can’t locate you on the online, they will presume that you don’t have a really good or proven online reputation. You should take these opportunities into account because there is a very strong risk, they will not take you seriously, and they will easily abandon your company. There is a really good chance that they won’t change their minds after they have reached that choice.
Your Competitors Are Online looking for customers
In order for your company to be competitive, you need to focus on what your rivals are doing and incorporate it into your business strategy. Don’t just think about your competitors as to those you are planning to get out and humiliate. Consider them in the context of competition—as colleagues who will help you get better
This is a helpful strategy to identify what the behaviors of your competitors are, because you can have a sense of what you should and what isn’t working. You are almost definitely up against competitors in whatever field of industry you are in, because they also have a web presence. Could you elaborate on what sort of advertising are they’re using? Is their social network mainly based on infographics or does it feature a ton of videos?
When do they get their message into their brand and what sets them apart? How successfully can they connect with the audience? How much do you believe you should build on it? There is no way you can survive in the digital environment without taking part in it. Competitors are also looking as to why digital marketing is important in Colombo
Your platform does not have unique or pertinent information does not guarantee you any conversion. But you can also focus on including your own unique information to increase your chances of success. Y our customers can’t have no option if they aren’t aware of your offerings And if your rivals still have the advantage. You can strive to expand your business in this market regardless of whether you have a specific goal.
Allow your customers to find you
On the other side, nowadays it is very obvious that customers go to the online location where they feel they will find what they are searching for first. And if it is anything as simple as searching for a product or service, the customer would more definitely go to Google Search.
Your business can or the service may be located on the internet, but if your competitors have a simpler way of being identified than finding your business. Then you are lost in the search results. Other than building a website, there are several search engine optimization strategies you may use to distinguish yourself from other small businesses in the first position of a search.
It is advisable to have a minimum of easy, high-priority questions that your customers will want answers to, such as “Where are you located? What do you specialize in?” in your first set of questions on your website. Your visitors will be able to compare your pricing, deals, and the deals of your rivals alongside your site as you browse at your competitors’ websites, all at the same time.
For you to be aware of what is going on around you, you must be aware of what you are not. Your prospect(s) have already figured out what you and your rivals have to sell and how they stack up. And that’s why they’re looking for it online. We at Digital Nomad Nomad Ventures, a social media marketing agency located in Colombo offer Social media marketing for Rs 19,500 / Month.
Be ready when the Customers knock you
Think about digital marketing as an approach to be more open to the individuals or businesses that you are targeting for your goods and services. Although your company is contained inside your walls, it has several possibilities. Expanding the client pool will help the company in a far broader way, more diverse way than only relying on local clients.
Even when you aren’t actively selling your product or service, you may establish a web presence to benefit your company. If you have a retail location, clients will be able to visit you whenever they have the time, regardless of the hour of day or night.
Customers and prospects will quickly give you email requests, buy your items, and scope out or search your inventory anytime. Customers who cannot travel to your geographic location can also do business with you.
Identify your right target audience
The different kinds of digital marketing approaches help you to connect with your prospects. You will get to know them as people, and they’re looking to discover what they’re after. If it’s on Facebook or on your site, you may launch a discussion. T o perform a survey or seek to get to know them Don’t ignore them; don’t turn your back on them and pay no heed to them.
When you make connections with those than those of face-to-to-face, you will start to get a sense of the needs you would be addressing. Do they hurt in some part? What are you going to say to them? Using digital marketing strategies and resources and approaches to define the consumers’ favorite methods achieves the same benefit. Which is that your customers will excel without needing to rely on guessing.
Second, you establish a stronger bond with your clients by talking about their interests and demonstrating that you appreciate their issues. In addition to running a store, you are a community and a corporation, you are a society as well. In our relationship, you are allowed to reveal your true feelings and motives. Where customers have already purchased from a company, they are far more likely to purchase additional items from the same firm.
A ton of other types of advertisement cost less and don’t pull about as much return as digital ads. People in small business want to carry out as much work as possible with a small budget is so also with the larger corporations. Because of the variety of formats. Your company can be better suited to use various digital media, and acquire a large number of customers even though the budget is tight. We at Digital Nomad Nomad Ventures located in Colombo offer SEO Consultancy for free with all our digital marketing packages.
You can spend more in digital marketing if you have a smaller company. Utilizing digital marketing would help you with your business’s development. It is always good to know twhy digital marketing is important in Colombo.
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According to Instagram, additional ways to save Instagram Stories will be released shortly. Including the opportunity to save them as “drafts,” which can be posted at a later time. There has been a strong demand for stories posts to be able to be selected from a large, several, varied and faraway locations.
As that would allow for greater variety in the use of stories. While also helping significant marketers that want to get to the right customers in front of their product offerings. Digital Nomad Ventures is offering Social Media Post design and Account management services for Small businesses.
Instagram releases Story drafts, and updates its Direct Message search capabilities, while Twitter is pushing forward with its Status Updates functionality. Furthermore, Facebook concludes the rollout of Facebook Watch Party.
Instagram informs us that the message boards are being revamped are on the way. Soon, on Instagram, users will be able to save stories as drafts, enabling them to be rewritten and revisiting them won’t delete them. Since the modern flexible publishing allows for more timely material. It would be helpful for advertisers to update their posts to be released while their audience is more receptive.
As you’ll see, the draft story structure as it appears right now is straightforward, which makes it simple to compose stories when you have the time. Attractive website design and development packages are on offer from Digital Nomad Ventures.
Again, of course, you can save your Stories by saving them on your laptop or using applications on third-party services like Goodreads or Pocket. But IG itself does not have these characteristics, but those are not usable from inside your post production process. Which means you would usually not be using them in Instagram.
There are plenty of bonuses to making the Instagram posts inside the app. Not only can you have access to the Instagram functionality when you’re in the production phase. But you will still see them as your consumers will perceive them as they exist.
When you’ve already saved your blog posts, you can access them in draft form in the app. As they have not given a deadline, you can make the attempt at gaining as much access as much data as possible as soon as possible. But the feature is coming soon, I’ve been testing and it would be really useful in your work.
At Digital Nomad Ventures located in Colombo Sri Lanka, we offer Social Media post design and Social media accounts management services. At affordable prices at SLR 18,500 per month. Call 0775696867.
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