Jul 27, 2021 | Digital Marketing |
Instagram is beta-testing a new ‘Collaboration’ feature that allows users to collaborate on Reels and Posts.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. Being aware of What are the Latest Online Marketing Updates allows you to make informed decisions.
When users collaborate on posts or reels, the change will include two bubbles to indicate that two individuals contributed to the material. Additionally, the Collabor post will show on both users’ picture grids. This feature enables intriguing collaborations amongst users, as well as possibilities to enhance engagement via a wider reach. This may also pave the way for the development of a more robust Instagram community!
Instagram introduces a language translation feature to its Stories.
Instagram has been working to make the platform more accessible. To increase the platform’s content’s accessibility to a wider audience group, it has included language translation choices inside Stories. When you view a Story that includes interface text in some other language, Instagram will offer you the option to translate it on-screen.
According to the user’s phone settings, Instagram will identify foreign languages and provide a new ‘See Translation’ choice in the upper left corner of the Story in the foreign language. When you touch on it, a pop-up window containing the interpretation of the content in the Story will appear. According to Instagram, the feature now covers around 90 languages, with translation accessible just for text at the moment.
WhatsApp capitalizes on the audio-social movement with the addition of ‘joinable calls’ at its latest Online Marketing Updates
While many regions of the globe remain under lockdown due to the COVID-19 epidemic, people continue to rely on technology and social media to communicate with their loved ones. With group audio conversations in more popularity than ever, WhatsApp is capitalizing on the trend with a brand-new ‘joinable call’ upgrade to the app’s group call function.
With able to join calls, you can see all active calls and select to join them at any moment, even while the call is in process. You may also exit and rejoin the call at any time throughout the duration of the session.
Instagram introduces a new ‘Sensitive Content Control’ feature to help users better control their content consumption.
Instagram has added a new ‘Sensitive Content Control’ feature to the account settings to allow users to better control their on-platform experience. The Sensitive Content Control setting provides users with three options:
Allow – You may see more images or videos that are distressing or insulting.
Limit (By Default) – You may encounter some images or videos that are distressing or offensive. Limit Additionally, you may see lesser images or videos that are unpleasant or insulting.
To access these options, navigate to Settings > Account > Sensitive Content Controls. All users have the ‘Limit’ option enabled by default. The ‘Allow’ option is available to users who are at least 18 years old. This option in the app’s Account Settings helps to improve the platform’s usability and protects users from undesired exposure.
Twitter enhances its recommendation system by adding upvote and downvote buttons to responses.
A few people were enthused when they saw upvote and downvote buttons for Tweet responses. However, Twitter quickly clarified that it is not adopting Reddit’s up and downvoting functionality.
Twitter said that the buttons are part of a small-scale study to determine the relevance of responses among its audience/users and to ascertain the kind of responses they find engaging and relevant.
This is being done to enhance the platform’s recommendation algorithm and to offer users more relevant tweets. Twitter explained that downvotes are not public, whereas upvotes are shown as likes.
Google’s new Online Marketing Updates explains why a website is ranked in the first place.
Google has introduced a new tool that will provide information and explain why the search engine ranks a website. This new feature is for the ‘About the result’ layer, where Google will explain why and how that page gets ranked. The search engine explains up to nine distinct variables that contribute to a page’s ranking, including the following:
(1) The search phrase corresponds to the page’s or HTML’s content (like title tags, etc.)
(2) The search phrase is connected (synonymous) to the page’s content.
(3) The search phrase corresponds to or is linked to the page’s links.
(4) The pictures on this page are contextually relevant to the search phrase.
(5) The language used is appropriate for the inquiry (i.e., English queries are more likely to match on English content)
(6) The page’s region or the area it serves is relevant to the inquiry .
Google is likely to add more variables to this list. This may be advantageous for Content creation experts who want to optimize their material for higher ranks. Apart from that, Google provides suggestions on how users may optimize their searches.
Google conducts a test in which Maps is shown on the right side of the local pack.
Google is experimenting with a new structure for the local pack. The Search Engine is experimenting with the placement of Maps on the right side of the local pack results, as opposed to above the local pack listings. This appears to be one of Google’s many experiments with the presentation and layout of Search Results.
Google discontinues the use of the AMP designation in mobile search results.
Google has deactivated the AMP label display in mobile Search results. The AMP lightning bolt symbol is no longer shown on the sites or the Top Stories carousel. Users were previously able to view non-AMP sites in these areas, however AMP pages do not now have AMP labels or symbols.
Google now includes rich results for ‘Math Solvers’ in the Google Search Console performance report.
Google has updated the Google Search performance report with a new filter. You’ll now notice a new ‘Math Solvers’ listing underneath the ‘Search Appearance’ filter, which is a new rich result that assists you in solving Math issues on Google.
In March of this year, Google introduced structured data and debugging capabilities to Math Solver. Google has recently included a metric in Search Console’s performance report to indicate how well these rich results perform.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. What are the Latest Online Marketing Updates, kindly do share it with the community.
Jun 21, 2021 | Social Media Marketing |
The US Government made a series of important statements on June 2021 with regards to Social Media regulations that may have a substantial effect on how social media platforms function, including possible limits and restrictions on what digital platforms can do in terms of acquisitions, running their ad businesses, and using user data.
Four different measures were presented into the House of Representatives , all of which target various aspects of large technology monopolies.
According to Reuters, the four bills may result in the following:
A legislation prohibiting platforms from favoring their own goods on their platforms. For example, Google would be prohibited from promoting its own goods in search, while Apple would be prohibited from prioritizing Apple Music over Spotify.
A prohibition on corporate mergers in the technology industry unless the acquirer establishes that the acquired firm was not in direct rivalry with any product or service offered by the platform. Under this rule, Facebook would not have been permitted to buy WhatsApp or Instagram.
A prohibition on digital platforms having subsidiaries that compete with other companies. This is intended to reduce preferred behavior and may result in the sale of specific components.
Improved data portability for consumers, with platforms legally required to enable users to move their data to another company, even a competitor.
A second measure would also significantly increase funds for the Department of Justice’s Antitrust Division in order to assist it in enforcing antitrust lawsuits such as those now pending against Facebook and Google.
Indeed, antitrust lawsuits against the internet giants are always pending, and the budget boost would assist in resolving these remaining problems and financing further investigations.
If these bills pass, or even if some of them do, it will impose a new set of restrictions on how the tech giants operate, while additional investigations are underway in Europe and other regions regarding potential restrictions on data sharing due to concerns about potential misuse by foreign governments.
This also comes as the US government continues to assess the consequences of data sharing with China, which includes Chinese-owned digital platforms and may eventually include TikTok and WeChat. While TikTok avoided a ban in the United States last year when the Trump administration attempted to compel it under US ownership, it may still face a possible shutdown in the United States, depending on simmering US-China tensions.
Taken together, these factors have the potential to significantly alter the digital marketing environment, and it will be critical for everyone working in the industry to pay attention and plan for changes in Social Media regulations.
Though, in reality, these actions are unsurprising.
Given the rise of social media and the critical role it now plays in our daily interactive processes, it seems almost inevitable that new rules will be introduced to rein in the platforms’ power, particularly as the platforms are increasingly being asked to weigh in on issues such as political censorship and their networks are being used to influence massive global shifts.
That last statement may seem exaggerated, but with foreign-based, government-funded groups attempting to influence voter response outside their own borders via social apps, and politicians increasingly using Facebook and Twitter, in particular, as a direct line to their constituents, enabling them to, among other things, cast doubt on mainstream media coverage, it’s abundantly clear that social media has become a major player in politics.
If the rise of former US President Donald Trump taught us anything, it’s that social media is now the primary platform for connecting with audiences on a large scale and in real time – and with 71% of people now getting at least some of their news from social media platforms, this trend is only going to grow.
That has already alarmed a number of government officials and lawmakers, while Trump’s recent removal from Facebook, Twitter, and YouTube raised additional concerns about political censorship and the fact that decisions about who can and cannot have a public platform are now made by Silicon Valley tech CEOs. This gives private business direct influence over one aspect of politics, which is important regardless of whether you agree with Trump’s ban.
That is why Facebook has advocated for external regulation and even established its own third-party regulatory committee comprised of a broad collection of professionals to address such issues. Facebook hopes that by demonstrating how its independent Oversight Board can assist it in making such choices, it may pave the path for wider Social Media regulations and take such decisions away from it.
In essence, Facebook and other platforms would prefer that the rules not be established by their own teams as well – but they have little option under the present approach. As such, these new legislation may be a step forward, but they also restrict Facebook’s ability to develop organically and via acquisition.
Which essentially implies that we’ll see more Facebook-clone features, such as Stories and Reels, and less efforts to acquire rival networks, such as WhatsApp and Instagram.
Is it a more favorable scenario? That is, most likely. Historically, Facebook clones have not performed as well as the originals, leaving greater space for competition in the industry.
In any case, the consequences are substantial and have the potential to drive significant change throughout the sector. There is still a long way to go, but it is worthwhile to monitor each component of this change.
May 23, 2021 | Facebook |
Facebook is taking the next phase in its expanding its eCommerce strategy with the launch of a new “Online Shopping Fridays” series in partnership with select retailers with Live Stream Shopping. The series will feature live-streamed shopping interactions that will enable users to pose questions regarding items and make transactions in-stream. This could be the new live stream shopping app.
Beginning this week and continuing every Friday through July 16, shoppable live videos from beauty and fashion brands will be accessible. This enables consumers to explore the newest items from their favorite labels and to pose real-time questions regarding size, fit, and tips. And for brands, Live Shopping is an opportunity to engage with consumers, deliver fresh engaging material, address queries, and streamline the buying process with Shops.
Abercrombie & Fitch, Clinique, and Sephora are among the labels participating, many of which will have specialists to address audience queries in real time while they highlight their new offers. As for retailers this could become the primetime shopping live stream service.
It’s a reasonably straightforward, entertaining method of encouraging shopping activity, with the ability to directly address questions offering another outlet for expanded connection and the FOMO aspect with live-streamed events likely to result in further sales as the event progresses.
The initiative is almost identical to the live stream shopping broadcasts that TikTok has already conducted with Walmart and plans to continue doing in the future. For retailers they can fine tune there Facebook ads to get better productivity. Furthermore, the Facebook pixel will be put to good use for analytical tracking.
Again, the addition of real-time interaction expands the potential for connection and product insight, which would undoubtedly result in increased investment. And with Facebook attempting to change consumer perception to render in-stream shopping more habitual, live stream shopping is an ideal medium for promoting the engagement, which may be critical in the company’s next move.
Facebook is continuing to focus on expanding Facebook and Instagram Shops around the globe and completely integrating Facebook Pay to streamline the in-stream buying phase. However, Facebook’s ultimate goal is to have as much of its articles shoppable as possible in order to integrate further eCommerce processes into its applications and make them a critical component of product discovery.
This could help companies, consumers, and Facebook itself especially with there Facebook events in relation to there shopping.
For brands, Facebook’s scope is unparalleled, with 2.85 billion daily active users on the main app alone, and the platform’s introduction of in-stream buying tools could position it as a critical tool for customer connection, particularly as emphasis on eCommerce continues to grow. For consumers, this would increase product acquisition by the their ability to transition from seeing a product in a post to buying it, thus altering their app purchasing habits.
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with
And although Facebook benefits from expanded consumer engagement, it will soon take a share of all transactions, adding another dimension to its wider market drive with Facebook insights.
Live-stream shopping is another component of this method, and it would be important to see how these early versions of the broadcasts do in terms of interaction. And this can create new Facebook jobs for Digital Marketers.
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Apr 29, 2021 | Social Media Marketing |
Pinterest to look at its recent results report, showing both customers and money flow rising steadily. Pinterest has now moved into some new geographies and through higher tiers of the ecosystem. While the platform seeks for further ways to optimize their operations. With an impressive rise from the last year: Users have more than doubled over the last year. Hitting a 4.8 million every month, a 30% increase. It was to be predicted. As a result the Pinterest stock values will be expected to rise as well with its Pinterest investor relations being strong in the long run.
Due to the fact that many online businesses had been replacing brick-and-and-mortar retail locations, there was a sudden rise in e- in consumer interests. ECommerce and a boost from this for Pinterest as the businesses focused on aligning to user interests to those interests.
Pinterest appears to be in danger of losing any of the traction. In other words, with physical stories reopening, we can expect losses to last for at least another 30% year over year. Pinterest has been tracking the amount of use; it may lead to a little insight in the industry.
While 478 million can sound like a massive, it is still nothing compared to the approximately 8.2 billion people that reside on the planet. That implies and indicates that Pinterest use may currently surpass Twitter, LinkedIn, as well as Instagram and Facebook. But take this into note as Pinterest ads produces results among advertisers.
Even, Pinterest has not consistently commented on that the primary goal of being a search tool rather than a social media network. In the long term, we expect to see the average sales per customer expressed in our metrics, as well. Therefore, Pinterest for business is the next big thing in the world of Social Media Marketing.
Though Pinterest has already handled both of the initial needs of sharing and experimentation. It’s about to move into a whole new territory of commerce with its own e-commerce features and is rapidly developing its community with those features. Likewise, you can use the Pinterest chrome extension to good advantage.
The simplification of the online sales processes has also been achieved with the creation of Pins and the opportunity to import catalogs is further in discussion, but we are trying to streamline things further in order to render it as simple as possible for shoppers to use. So that in order to add product listings and transform their catalogs to Pin functionality. Pinterest business is thriving and growing opposing strong competition to its giant rivalries like Facebook and Twitter.
With the addition of more platforms, the development potential of the e-slowing is lessened in the face of e-to-face retail, but the expansion potential of the platform doesn’t diminish at all. It has should be noted that not all retail regions have seen the influence of this yet, which could lead to major impacts on activity over the long term. With the recent trends Pinterest marketing has shown a significant rise among advertisers.
The website was vindicated, which is good, since many people have forgotten about it already. It has over the years being a powerful resource, but had been left out by social networking advertisers. There are some things to know if you’re not aware of the new Pin ecosystem, and the options your brand might have. You can take the time to do some research to familiarize yourself with this changing field of Pins. Then investigate what others are doing so you have a clear idea of what to capitalize on.
Apr 19, 2021 | Social Media Marketing |
TikTok wants to use the current industry and its business developments in the ‘Business Creative Hub’ content spotlight. Which is only open to business accounts on the platform.
TikTok says as we learned from listening to our customers. One problem was a lot of consumers experienced was a general lack of creativity for fresh material to put on their websites. The winning strategies might not be working on TikTok. Because you’re not aware of what’s currently popular, or how to capitalise on the recent trends.”
Furthermore, TikTok is making a commitment to feature videos that are both entertaining and practical. By showcasing innovative, engaged, marketing videos in three separate niches. Which gives a strong focus to this aspect of branding.
As it can be seen here, the TikTok hub, which is accessible via the “Business Creative Hub”. Under the Settings & Privacy menu to assign to the business profiles only, is divided into two components.
The first being a video showcase of material that is common across three categories. We can see how you can expand on the first query. By searching for accounts located in the same country, according to how many likes they’ve got.
The second video stream, Engaging: displaying common account material which is enhanced by comments.
The third Video being, showing what’s “trending now”. Which allows you to see videos based on the cumulative amount of likes they’ve got.
This could help marketing people determine what is effective with their TikTok ads. Facilitating better efforts with a wider exploitation of ideas.
On top of that, there’s a wider variety of sample content references. As well as reference points for your supported content. With further efforts with TikTok posts and the Tiktok for Business handle provides. So there’s plenty of places to get ideas for your actual posts and videos.
Next, it addresses the second concern expressed in our assessment process is comprehensive, with self-explaining tutorials. The company’s general user guide explains how to use TikTok from zero-to-expertise.
TikToks’ mission is to encourage, provide advice on account set up, with purpose. Whilst it also provides guidelines for maximising business account value, by thinking out of the box. For your posting plan, and for shooting videos, as well as setting your profile when it is most convenient. Additionally, see Progress Stories – exemplary stories of organisations who have a customer base that is gaining traction in the market.”
Furthermore, though it’s all static text, the Content Guide feature will provide advice that can be of use in your approach.
We at Digital Nomad Ventures, a Digital Marketing Agency based in Colombo offer Social Media Marketing services for Rs 25,000/month.
TikTok has some great opportunities to support marketers. From this, you will see what is going on in your target market and have a great starting point for your strategy.
The only approach to understand how the platforms perform is to use them for a few tasks. And to do it by yourself. But these resources tell you how certain brands are using certain technologies for such particular tasks. Which may lead to your own strategy development in creating usage.
Disclosure: This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.
