How to use the LinkedIn Sales Navigator?

How to use the LinkedIn Sales Navigator?

It is helpful for locating businesses that operate in the same field as you do. It provides a rather sophisticated filtering tool for locating businesses that correspond to your ICP (ideal customer profile).

The professional networking website LinkedIn is still one of the greatest places to get leads on the internet. There are a variety of factors that contribute to LinkedIn’s success as a source of new business opportunities, beginning with the nature of the platform itself, which determines the kind of people that use it.

Due to the fact that four out of every five LinkedIn users are decision-drivers in their respective firms and finishing. With the fact that there are plenty of additional tools that make LinkedIn lead creation even more successful.

It is a confirmed truth that the quality of leads created using LinkedIn is substantially greater than that of the leads coming from other social media platforms. LinkedIn Sales Navigator is an example of one of these tools.

The LinkedIn Sales Navigator plan is a premium service offered by LinkedIn. It is designed to meet the needs of company owners as well as sales representatives. LinkedIn’s capabilities are expanded as a result, and the platform becomes an even more effective tool for lead creation.

The following is a list of all of the capabilities that come standard with a subscription to LinkedIn Sales Navigator:

  • Credits for using InMail. This enables you to broaden the scope of your outreach and contact other LinkedIn users, even those with whom you do not have a connection.
  • The premium features of LinkedIn. Despite the fact that the LinkedIn Sales Navigator plan is a little bit more expensive than the standard LinkedIn Premium plan, it provides its members with access to all of the Premium features, including the ability to monitor who views their profile for up to ninety days.
  • Browse an unlimited number of individuals. Not only may you see as much information about other users as you choose, but you can also remain anonymous while doing so.
  • If you want your leads and prospects to remain unconcerned about anything, you may turn on a feature known as the “incognito search mode.” If you do this, they will only see your name listed as a “LinkedIn member” in the list of individuals who have visited their profile.
  • Filters for more advanced searches. As a user of LinkedIn Sales Navigator, this is one of the most useful things that you gain access to. You will have access to a wide variety of search options, allowing you to hone in on the qualities that you are looking for in a candidate for a position. You have the option of applying filters that are tailored to either your profile or your company.
  • Lead suggestions. It doesn’t get much better than this in terms of lead creation on LinkedIn: the tool recommends to you a list of leads that are the best and most appropriate for your company based on a variety of qualities as well as your prior contacts with other LinkedIn users.
  • Leads and accounts may be saved, and you have the ability to store up to 1500 profiles so that you can track their activity and return to them whenever you have the opportunity to do so.
  • Notes that were saved on profiles
  • Take control of the specifics of each of your leads and transactions.
  • Keep note of the pertinent information and action items so that you can recall the context of the discussions you’ve had and monitor your progression.
  • Integrations for electronic mail

In conclusion, making an investment in LinkedIn Sales Navigator for the purpose of lead creation for your company may be beneficial for you in a variety of different ways. It is an effective instrument that may assist you in generating a greater number of leads and, as a result, more sales.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

LinkedIn Records Higher Levels of Engagement

LinkedIn Records Higher Levels of Engagement

And it seems that LinkedIn is doing rather well, with Microsoft announcing a 34 percent year-over-year growth in LinkedIn revenue to $3.44 billion, as well as the continuation of record levels of user engagement.

Activated LinkedIn sessions increased 22 percent in the quarter, underscoring the company’s consistent climb, while Microsoft has announced “record levels” of engagement growth in the app for eight consecutive quarters, as seen in the chart below.

According to Microsoft, LinkedIn’s revenue growth is being driven by increased demand for its Talent Solutions offerings, which is in line with a strong job market. LinkedIn’s Marketing Solutions division is also performing well as more businesses look to capitalize on increased engagement, the company says.

This quarter, a major emphasis for LinkedIn has been on developing new tools to assist creators and solopreneurs in maximizing their possibilities, particularly as the country transitions into the post-pandemic era.

According to LinkedIn, “The Great Reshuffle,” which has been accelerated by the shift to working from home, creates new opportunities for the company to act as a connective platform, enabling users to showcase their professional capabilities while also assisting employers in finding better matches for open positions through the company’s developing human resources tools.

In order to capitalize on this, LinkedIn has introduced additional analytics and profile video options, as well as enhancements to its ‘Services’ listings for independent contractors.

LinkedIn also just released a new ‘Career Pathfinder’ tool that identifies in-demand skills and training possibilities by combining LinkedIn’s unrivaled professional insights with its LinkedIn Learning training tools, which can be accessed via the company’s LinkedIn Learning platform.

There is significant potential for LinkedIn to become the go-to site for professional progression as a result of this new shift, and these new capabilities will help to assure a consistent supply of fresh material, which will contribute to the platform’s continuous engagement growth.

As a result of Microsoft’s support, LinkedIn has grown from strength to strength, with its parent company largely allowing the company to grow and develop without attempting to integrate it into its existing product suite, other than through integrations into Microsoft’s various Office suite products.

As a result, Microsoft has integrated LinkedIn data into its in-app experiences for users of Outlook, SharePoint, OneDrive, and, most recently, Teams. This allows users to get additional context and insight during email exchanges and meeting discussions.

In the background, Microsoft is no doubt utilizing LinkedIn insight to maximize its own marketing and promotional efforts. However, for users, the merger of the two platforms has not been overwhelming, which has allowed LinkedIn to concentrate on its core elements and expand upon its existing opportunities.

This strategy seems to be working, and as the number of users grows, so does the interest in advertising, which helps to further improve LinkedIn’s income growth.

The following changes, therefore, will most likely concentrate on the same areas, with enhanced integration of live-stream events and tools that will allow artists to express themselves in new and innovative ways.

Although LinkedIn Stories failed to gain traction, you can anticipate further video tools to be developed in the future, as well as newsletters and extra subscription choices, to aid in professional growth and increase in-app interaction in the future.

It may not be the most popular social media platform among marketers, but the numbers speak for themselves – and if you’re wanting to target consumers in these areas, LinkedIn might provide significant potential, in addition to its traditional B-2-B audience.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

Why LinkedIn Is Important for Your Career?

Why LinkedIn Is Important for Your Career?

Despite the fact that many people treat their LinkedIn page as a mere afterthought. Additionally, many are barely halfway through, have copied and pasted parts and pieces from their CV, and haven’t checked in in months.

These individuals believe that LinkedIn does not assist them in locating their ideal job and is just another social networking site similar to Facebook, Twitter, or Instagram. Why LinkedIn Is Important for Your Career? Let’s have a deeper insightful look.

The social networking site LinkedIn is a great resource for career and business professionals looking to network, get access to resources and assistance, and establish contacts with possible customers, clients, and business partners.

While it’s true that individuals in the business sector and job seekers are more likely to have a LinkedIn profile, this is not always the case. Whether you are a college student, a freelancer, the founder of a startup, or pursuing a full-time position at a large corporation, LinkedIn can assist you in achieving your professional objectives.

You should be on LinkedIn whether you are searching for an internship, career, or just want to network with others. LinkedIn is a great networking platform that may be used in addition to functioning as a virtual CV. A prospective employer’s initial professional impression of you might be based on your LinkedIn profile, so make the most of it.

It is possible that new possibilities may arise on the LinkedIn site that will not be available on conventional employment sites. You may apply for jobs directly via LinkedIn apply, bookmark job searches, and signal to recruiters that you are interested in hearing about new possibilities. 5. You may obtain recognition for your abilities and skills via social evidence.

You may, for example, ask current and previous coworkers to become members of your network. Begin expanding your network and sending out messages to your existing connections. In addition, you may send messages to LinkedIn in order to obtain recommendations, as well as to get job search and career aid and guidance.

To be specific, LinkedIn is a social networking site in the same vein as Facebook, as most of us are already familiar with the term. However, LinkedIn is mostly utilized for professional purposes. This is a forum for you to exhibit your abilities, knowledge, education, and experience, among other things.

While you may believe that a resume may do these tasks as well, bear in mind that resumes are not launched or sent to anybody unless you initiate the process. You can upload resumes to employment boards, but who will view them? I’m certain not many.

However, if you update your LinkedIn profile, the likelihood is that the number of viewers will grow. Essentially, Linked allows you to inform the work world about yourself in a more comprehensive way. As a result, a well-written LinkedIn profile becomes necessary for you to find a job in Arizona.

However, this is not the case. LinkedIn provides many possibilities for job seekers, assisting them in forming connections, keeping track of companies and events, and even having job searching done for them. The following list highlights some of the primary reasons why every job seeker should be on LinkedIn.

LinkedIn is a social networking site for recruiters and managers.

Because most hiring managers and recruiters already use LinkedIn, it will assist you in finding a job more quickly. 87 percent of recruiters believe LinkedIn is the most effective tool for screening applicants throughout the recruiting process – particularly those under the age of 45. (90 percent ).

By maintaining an active and well-organized LinkedIn profile, you substantially improve your chances of being discovered by businesses seeking to employ someone with your talents and expertise. In other words, prospective employers will approach you if they believe you are a good match for their business, rather than you actively seeking out and contacting each company. Additionally, 75% of individuals who recently changed employment utilized LinkedIn to help them make their professional choice.

Your LinkedIn profile establishes credibility and trust.

You will gain credibility and be seen as a trustworthy prospective employee if you have a well-written LinkedIn profile. You can be certain that every time a recruiter approaches you, they have seen your profile. Your LinkedIn profile will serve as a validation that you are a genuine individual, not someone whose CV or resume seems to be too good to be true.

Excellent Opportunities for Networking

Additionally, LinkedIn provides a great platform for networking with other experts in your industry. And the sooner you begin this networking, the more beneficial it will be in the long run. Regardless of whether you are presently employed, you may use your network of contacts in Arizona to find alternative jobs.

While this network functions similarly to an emergency fund, you may use it anytime you need it. Additionally, your contacts will have their own network and may be able to introduce you to individuals from the different businesses for whom you are searching for employment. Additionally, you may think of your LinkedIn profile as a digital Rolodex into which you can add intriguing individuals you met months or even years ago.

You’ll Stay Current on Job Openings

Through your LinkedIn profile, you will be able to keep track of different employment possibilities that may be of interest to you on a continuous basis. The vast majority of businesses in Arizona will advertise any employment opportunities they may have, and you may monitor them in real-time.

Will establish contact with you: If you want to interact with professionals from a variety of sectors, domains, and backgrounds, it’s time to join LinkedIn, which offers many opportunities to connect with like-minded individuals.

To Stay Current on Job Postings:

If you want to stay current on current recruiting trends at various businesses, LinkedIn may be very beneficial. Individuals searching for work may follow business pages on LinkedIn. They will then be automatically updated whenever the business publishes new job opportunities.

To Become Visible in Recruiters’ Searches:

This is another advantage of being current on LinkedIn. If you update your LinkedIn profile, it will also show in the Google search results. This improves your chances of getting employed or at the very least be seen. Many of my friends have received many jobs offers straight via LinkedIn, which is also convenient and fast for recruiters.


By maintaining an active presence on LinkedIn, you make your profile more accessible to a wider audience. LinkedIn is widely utilized not only in India but also internationally. Thus, after you finish your LinkedIn profile with the appropriate keywords and content, it will be accessible to them regardless of the country’s borders.

Personal Branding:

By building and maintaining an updated LinkedIn profile, you are establishing your personal brand. LinkedIn includes functions such as recommendations and endorsements. Additionally, others who know you and may have worked with you may submit a testimonial for you, confirming and reinforcing your areas of competence. This adds a sense of reality and intrigue. It’s beneficial to learn about someone who has been approved and praised by a senior figure.

A good mate:

Maintaining a LinkedIn page is similar to maintaining a journal, but for professional purposes. Simply update your LinkedIn profile whenever you get an award, embark on a project, or volunteer for a job. This way, you will not overlook any critical information that a recruiter has to know in order to employ you for a specific company.

Apart from a few fictitious profiles, LinkedIn seems to be genuine and legitimate, since it uses only original and correct information. Individuals may submit their own photographs and edit their professional and educational backgrounds. The majority of us use LinkedIn professionally. Unless and until we submit accurate data, we will not get anything relevant or helpful. As a result, individuals often avoid discussing fictitious facts or information.

LinkedIn has its own character/word restriction. Thus, unlike a resume, individuals do not have the opportunity to provide superfluous and long material. As you can see, there is no limit to the amount of information that may be included on a resume.

Although we and the majority of hiring managers in Arizona recommend keeping the resume to no more than two pages, individuals still prefer to add non-essential material to a resume. As a result, many resumes end up in the trash or garbage bucket. Whereas LinkedIn will not allow you to surpass the specified limit by even a single character.

Additional information about you: This is the most beneficial feature of LinkedIn. It does not, and should not, just discuss the laundry list of mundane job descriptions. It goes a step further. It is a reflection of you as a professional.

Some individuals just copy and paste their whole profile into LinkedIn, erroneously believing that their profile is 100 percent complete. LinkedIn’s summary section should not be copied and pasted from your resume. Rather than that, give it some time to consider.

Consider how you would greet someone. Consider these points and edit your LinkedIn Summary appropriately. Share the lessons you’ve learned while working at your present business in the experience area. The difficulties you’ve encountered, how you overcame them, and how you added value to the organizations where you’ve worked. Allow the reader a glimpse into your working life.

When you submit your CV to a business, what do you typically do? You submit your CV and then sit back and wait. However, rather than being a passive job seeker on LinkedIn, you may initiate contact with the business or hiring manager. Without seeming desperate, you may follow up with the recruiter, demonstrating your proactivity in the job market.

Learn more about people: LinkedIn has evolved into a platform for acquiring and sharing information in the modern-day. It’s similar to the exchange of information and values. This provides you with an opportunity to learn from Influencers. They continue to produce blog entries, articles, and other educational materials on the business. LinkedIn may be very beneficial for young professionals.

LinkedIn is your own professional identity and a platform for showcasing your talents. If an individual is a skilled writer, he or she may create articles and publish them on LinkedIn. It will be seen by a large number of people, and you never know when a good opportunity may present itself.

For an individual who runs his or her own business, this platform may be used to advertise the goods or services offered by his or her firm. This platform may be used for advertising as well as promotion.

A good method to stay connected: In today’s hectic environment, we seldom have time to network physically with our coworkers, peers, and ex-colleagues. LinkedIn enables you to maintain contact with your professional network. Additionally, if you are not active on LinkedIn, you risk missing out on a valuable opportunity.

If the recruiting manager cannot locate you through Google search, it conveys the idea that you are not technologically aware and couldn’t care less about connecting with a world of experts.

How to Maximize the Benefits of LinkedIn

To begin, create or update your profile. That is how you communicate with others in your network. Additionally, your profile is how you are discovered on LinkedIn since it includes information about your abilities and expertise, which are crawled by the bot and matched to recruiters’ employer search criteria.

Unless you identify yourself, LinkedIn will not function for you. Creating a LinkedIn profile with the title “Private Profile” or “Human Resources Manager” (if you’re looking for candidates) in place of your name and requesting a connection is ineffective.

If secrecy is an issue, have no fear. LinkedIn is one of the most exclusive social networking sites available. Connect exclusively with individuals you are familiar with. If you’re job hunting while working, use caution and avoid informing your connections. There are many methods to conduct a discreet job search without compromising your present employment.

After you’ve created your profile, you’ll want to invite others to join your network. Begin by expanding your network and communicating with your connections. You may use LinkedIn to seek recommendations as well as get help and guidance with your job search and career.

Establish a professional image for yourself.

Once you create a profile, you may design it according to your preferences. This is an excellent opportunity to establish oneself as a strong professional and to highlight your relevant expertise.

Include your previous and current job information as well as any relevant educational and professional accomplishments in your LinkedIn profile. Having a reputable certification in your desired area of employment is an excellent approach to differentiate yourself.

For those who specialize in a specific field, the more interest and engagement you demonstrate on the subject matter via LinkedIn, the more informed and thus trustworthy you will be seen to be by your peers.

Your visibility in the industry and reputation as an educated expert will both be enhanced as a result of sharing and posting well-informed comments on relevant industry articles, among other things.

Thus, much has changed, yet much has remained the same. Individuals interact and assist one another. Educating myself about new sectors, businesses, and people. Getting to know people in our immediate environment.

Networking is a simple concept, yet it is a powerful one. Additionally, it may be very beneficial.

We utilized LinkedIn on a daily basis as recruiters to source prospects, network with hiring managers, and learn about businesses.

Individuals use LinkedIn to share their own thoughts, publications, and charitable causes, converse with others, and facilitate encounters between contacts.

Essentially, it is networking: a system that facilitates the exchange of information and services between people and organizations that have similar interests.

When it comes to identifying the perfect applicant and connecting exceptional individuals to their ultimate career possibilities, we recruiters understand the importance of networking.

Therefore, the next time you go onto LinkedIn to check your profile, do a fast mental check to determine how your profile seems. Are you currently using an outdated professional headshot? Do you have a captivating description that is accurate?

Do you maintain touch with former colleagues in order to expand your network? Have you shown your support for other professionals’ postings by liking or commenting on them? Finally, are you making the greatest use of it possible?

Utilize LinkedIn to Establish a Home-Based Business

Starting and growing a home company may be made easier with the assistance of LinkedIn. It enables you to connect with and work with other professionals who are interested in exchanging business and industry information. It is an effective method of finding people who may contribute to your business’s success.

You may use LinkedIn to:

Maintain an online résumé and business card via which prospective clients, consumers, and joint venture partners may learn about and contact you.

Obtenez online testimonials and recommendations for your professional skills and integrity.

Establish connections with prospective clients, customers, and coworkers.

Conduct a search of available job listings on the LinkedIn website created by members. While you may look for jobs on the web as well, the major advantage of LinkedIn is that many job postings are unique to LinkedIn: they are not posted elsewhere.

Frequently, these posts demand that you have one or more LinkedIn recommendations. Additionally, there is a possibility that someone in your LinkedIn network works there or knows someone who does, which increases your chances of being interviewed.

Participate in conversations by joining a variety of groups that match your interests. Creating a group with another LinkedIn user is one method to welcome new members to your network.

Each group discussion includes a separate job listing. Additionally, it serves as a forum for sharing your knowledge and developing the trust and rapport necessary to grow new clients and consumers.

LinkedIn’s primary advantage is that it allows you to maintain contact with the outside world. LinkedIn, when used properly and to its full potential, may create stronger professional relationships and enhance your online reputation more effectively than most other social networking sites. Why LinkedIn Is Important for Your Career?

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867

Are Skill Assessments Tools in LinkedIn helpful with calls for an interview?

Are Skill Assessments Tools in LinkedIn helpful with calls for an interview?

It goes without saying that increasing your chances of landing a job by one-third is a significant advantage. Additionally, applicants get a means of demonstrating their competence in a particular skill. Are Skill Assessments Tools in LinkedIn helpful with calls for an interview? Let us look at an in-depth review.

According to LinkedIn data released in conjunction with the tool launch, 68% of individuals want to verify their competence in talent before applying for a job, and 76% wish there was a method to validate a skill in order to stand out in the eyes of a prospective employer.

It is possible to verify the abilities shown in your profile via the use of LinkedIn Skill Assessments, which are a series of multiple-choice tests. According to LinkedIn, if you get a “rating in the 70th percentile or above,” you have officially passed and are awarded a LinkedIn skill badge. Your badge will be shown on the social networking site’s profile page.

To retake the exam, all you have to do is wait three months. Your profile will not be altered. Nobody will know that you attempted and failed the exam.

LinkedIn consulted several experts and peer-reviewed their responses in order to create these exams. Each exam is timed, which means that individuals cannot cheat by searching for hints.

It’s essential to remember that, although LinkedIn Skill Assessments are open to users all around the world, not all exams will be accessible to all participants. Additionally, these exams are accessible exclusively in English. LinkedIn does, however, want to expand the Skill Assessments program in the future.

The use of badges to evaluate abilities gamifies the process and provides a strong visual indicator of a job candidate’s credentials. Consider this: If you were looking for a financial job and saw an “excel wizard” badge, how would you feel if your buddy, who was also applying, had the badge but you did not?

In addition, recruiters get an advantage as well. I’ve been in a recruiting position many times and have employed individuals who claimed to possess particular skills—which turned out to be a stretch. While there are skill verification tests available, they are costly, time-consuming, and risk alienating applicants who are very competent and possess the abilities they claim.

Nobody will know if you do not pass the exam. According to LinkedIn, applicants who have taken LinkedIn Skill Assessments have a substantially increased chance of being recruited.

By completing tests relevant to the talents you’ve added to your profile, you may show your understanding of those skills. A typical exam will include fifteen multiple-choice questions, each of which will evaluate at least one concept or subskill.

Before applying for a job, many job seekers wish to determine their competence in a certain skill. The development of a badge provides a visual representation of a candidate’s credentials.

Additionally, recruiters find this to be a simpler and quicker method of selecting and hiring applicants. LinkedIn has positioned this new function as a win-win for recruiters and job seekers alike. Additionally, LinkedIn has boosted their interactions immediately.

The primary motivation for companies to establish trust is to attract more job seekers to their platform. TrustLogics is one such notable platform that pioneered this functionality prior to LinkedIn. Though for virtually identical reasons to the former, this site enables job searchers to do a background check in exchange for a badge.

This enables recruiters to bypass the lengthy procedure of conducting a candidate background check and establishes a rapport of confidence between recruiters and job seekers.

Of course, LinkedIn also comes out on top. The badge system increases user engagement with LinkedIn’s platform (i.e., users will spend more time on the site, which benefits LinkedIn in terms of habit formation) and may even improve the user’s perceived value for utilizing the platform for job searching in general.

As a result, if you take a skills exam and fail, LinkedIn will recommend targeted learning courses that will help you brush up on your abilities so that you may pass that assessment the next time, allowing you to feel more confident and in control of your future employment chances.

Many capable individuals will not register for the skills exam, which means they won’t be able to get a badge. Thus, even if they are competent, they will be at a disadvantage without the badge (versus those who did take the time to pass the assessment and get a badge).

As a result, it may make individuals feel compelled to get the badge, thus complicating the process of using LinkedIn as an employment platform. That may put off some prospective users.

And part of me worries whether the evaluations will be a bit too difficult, resulting in the purchase of a course to assist more often than not. I’m also curious as to whether individuals will feel obliged to “badge collect” now, thus diluting the effect of assessment verifications.

We conducted a little test to see what the results would be like by taking two LinkedIn Skill Assessments. And this is what we discovered:

  • LinkedIn informs you immediately of the time allotment and what you must accomplish to pass a test.
  • Additionally, LinkedIn describes how these multiple-choice tests would be divided into parts.
  • After pressing Start, you’ll be brought to a screen where your first question will be asked. Below that, you’ll see a list of multiple-choice choices.
  • Additionally, you’ll notice a timer in the lower left-hand corner, as well as a blue bar indicating your total quiz progress.
  • Following your response to each question, click the Next button in the right-hand corner. This will advance the exam to the subsequent question, and then to the subsequent ones. Once you approach the conclusion, you will be informed if you passed or failed the examination.
  • If you do not pass the LinkedIn talent test, you will be able to remove the test results from your profile history.

We can attest that after taking many of these exams, they are very simple. You’ll perform well if you like multiple-choice quizzes or examinations. However, if you are a visual learner, you may find them irritating, since they do not take into account diverse learning styles.

Additionally, the entire spectrum of LinkedIn Skill Assessment exams is strongly weighted toward coding. This leaves limited room for those seeking LinkedIn skill badges in other areas of competence.

Additionally, it should be emphasized that these tests are ineffective in determining if someone is really “skilled” at a job. Certain individuals excel at executing a job but struggle with written exams, or vice versa.

We’ll have to wait and watch how well and quickly LinkedIn’s talent evaluation and verification tool takes off. However, one thing is certain: it’s an intriguing new way to cut through the clutter.

How it works is as follows. You complete an online examination that has been carefully created (by LinkedIn Learning and subject matter experts) for a skill area in which you want to show competence, such as Adobe Photoshop. If you pass the exam, you’ll get a badge that will appear on your LinkedIn Recruiter and LinkedIn Jobs profiles.

This enables companies to easily discover candidates with the particular talents they want, and enables you to locate job listings that match your specified skill set. Indeed, LinkedIn states that individuals who pass an assessment exam are subsequently notified immediately of relevant job listings. Nobody will know if you do not pass the exam.

LinkedIn is a great place to look for a job. While its scale necessitates the creation and maintenance of a LinkedIn profile, it may also make it more difficult to stand out due to the sheer volume of applications.

This brings us to LinkedIn Skill Assessments. Taking one of these exams (and passing it) may assist establish that you are the genuine thing, and as a consequence, help you stand out from the crowd. And recruiters will use every technique available to them to narrow their search for the finest prospects.

Is It Necessary to Take a LinkedIn Skill Assessment?

A business may contact you to complete one of these Skill Assessments, particularly if you apply for a job ad through the LinkedIn website. It’s a good idea to schedule one in advance on a day of your choice.

However, as LinkedIn does, we should emphasize that these exams are voluntary. They are just another method of incorporating a supplementary degree of verification. Therefore, although you are not obligated to take one, keep in mind that doing so may help you stand out from the throng.

Utilize LinkedIn’s Skill Assessments to Assist You in Your Job Search

It’s important to keep in mind that LinkedIn’s tests will be modified as the business gathers more input. Additionally, passing a test or earning a LinkedIn skill badge does not ensure that you will get your ideal job.

However, by completing a LinkedIn Skill Assessment, you have nothing to lose and everything to gain. Particularly if you’re certain you’ll pass the first time.

This results in an intriguing and profitable economy of scale when it comes to launching its goods. However, this comes with a significant disadvantage: as the platform grows in size, it becomes more difficult to monitor and verify information about each and every person on it.

The skills evaluation becomes one method of validating particular individuals’ abilities in certain areas and integrating that data into other channels and goods on the platform.

Additionally, it is a crucial competitive maneuver. While the business is by far the largest platform of its kind on the internet today, smaller competitors are developing innovative solutions to challenge the company’s dominance in certain sectors.

Triplebyte, for example, has developed a platform that enables people seeking to employ engineers and engineers seeking new jobs to interact through online exams that assess their abilities and match them to suitable job possibilities.

While Triplebyte is limited to a single sector software engineering the model is disruptive and, if duplicated in other verticals, may gradually erode LinkedIn’s monopoly.

Other bigger platforms are also investigating methods to use their own social networks to offer professional networking services. For example, Facebook integrated e-learning into its own professional development initiatives, setting the foundation for further forms of interactive training and evaluation.

This is not the first time LinkedIn has experimented with the concept of providing exams to determine users’ skill levels on the site, but the data was utilized for other purposes. The firm began incorporating testing into its website many years ago to assist customers in finding employment. Nor is this the first time the business has sought to enhance the use of its talents and endorsement image.

Verification of real talents is only one area where LinkedIn has gone short. Another significant trend in recruiting is the increased emphasis on diversity in the workforce.

The argument is that historically, far too many of the criteria used to evaluate individuals such as which college they attended or where they previously worked have effectively excluded many already-disenfranchised groups from the process.

These exams assess your expertise in particular areas, and if you pass, you are awarded a badge that you may add to your profile page and possibly broadcast to others searching for someone with the talents you have just validated.

This is assuming you are not cheating by having someone else take the exam for you or by taking the test while researching answers elsewhere. You have the option of not sharing the information with anybody else.

The skills are also being utilized to help LinkedIn make money from another angle: individuals who are posting job advertisements may now purchase job advertisements that target just those who have particular talents that have been validated via tests. Are Skill Assessments Tools in LinkedIn helpful with calls for an interview? I hope this detailed blogs answers the question.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867