Jan 30, 2022 | Search Engines
If Google does not index your material or blog, there are a variety of possible explanations, and you must ascertain which ones apply to you. How to Index a blog post or page in google for it to appear in SERP? Let us look into the possible causes and solutions to rectify the problem.
They may be caused by a variety of factors such as duplicate content, a page being banned by robots.txt, any crawl problems, an incorrect URL structure, a slow loading site, or any kind of error such as a 503 Error or the absence of a 200 response code.
To ensure that Google indexes your material, check for the aforementioned mistakes. The URL structure should be appropriate, the page should not be banned by robots.txt, the site’s load time should be reasonable, the page should return a 200 OK response code, and there should be no duplication of content.
When visitors to your site visit, you have the opportunity to learn more about them and possibly convert them into an advocate, partners, or clients. It’s a victory if any of these things occur. Numerous commercial connections are established as a result of someone typing a word or phrase into a search engine in order to locate a website.
That is an example of a natural search in action. When you understand the search keywords that people are presently using to discover your website, it’s much simpler to increase traffic. These words may be unique to you, for instance, a brand or product name.
Alternatively, they may be distinguishing characteristics or advantages such as all-natural ingredients, free shipping, or anything else. With Google Analytics, you can see the search phrases your website visitors previously used to reach you and utilize those keywords to assist improve your website’s content.
Additionally, it may be informative to review the words your competitors use on their websites, social media platforms, and email correspondence. The keywords you choose should be terms that a person would use on a daily basis. Consider how your client would define your company and the services you provide in straightforward, straightforward words.
Then, ensure that you include such phrases across your website. Google Search Console is another free tool that can be used to determine how often your website shows in search results, which search keywords generate the most traffic, and how many people click on your website in search results.
Ascertain that your website includes detailed descriptions of your products and their associated advantages so that search engines such as Google and Bing can index them. Additionally, give your website a meaningful SEO title it’s better to mention the location, for e.g if you are located in Kandy, mention it.
This may be added as you develop your website and adds another method for people to discover you. Blog posts, articles, audience testimonials, and other material all contribute to your website’s search engine optimization and traffic generation.
Despite the fact that search engines are far better at indexing words than visual components, pictures and videos may assist improve your Google ranking if they are optimized for viewing on mobile phones and other mobile devices.
You should attempt to do the following things to improve your Material/presence Blog’s in Google if everything is OK and unfortunately your content is still not indexed.
The steps to follow to make your get your website indexed
To begin, just uploading the sitemap is insufficient. You must search for and examine the URL, as well as request that Google index your page. Now, I am not suggesting that you must do this for each and every page.
If your site’s interlinking is done correctly, Google will index nearly every page according to its own algorithms and standards; thus, if certain pages are not indexed, try inspecting and requesting indexing from Google.
The second step is to determine if your website is mobile-friendly. Google now considers your website’s mobile version to be the main version, and if it isn’t mobile-friendly, Google deems it to be unusable, which has an effect on your rankings and indexing as well.
Bear in mind that Google no longer favors or indexes m-dot URLs; thus, ensure that your website is mobile-friendly. Check the mobile search compatibility: https://search.google.com/test/mobile-friendly
Thirdly, you may interlink the unindexed page with the one that is indexed and has a reasonable amount of daily visitors. What this means is that the next time Google crawls the website with some traffic, it will proceed to the unindexed page through the interlink. As a result, you should constantly ensure that the interlinking on your website is correct.
Fourth, you may Ping Google. While many SEOs do not do this, it is a really interesting way to seek indexing from Google. All you have to do is enter the following URL into Google’s queue, and the page will be indexed if it adheres to Google’s standards.
Example:- All you have to do is go to Google and enter the following URL into the address bar: https://www.google.com/ping?sitemap=https://example.com/sitemap.xml
Fifth, socialize it. Social media sharing increases the trust factor, which is important for Google. Therefore, share your pages on social media platforms like Facebook, Twitter, LinkedIn, Reddit, and Tumblr.
Sixth, Rich Search Snippets. Make sure you have the breadcrumb settings correctly for your blog posts. For this, you can SEO plugins like Yoast or Rank Math, which have inbuild features to set the breadcrumbs.
The breadcrumbs will make your Title, Meta description, Category, and images appear in Google search results. You can use the below link to check if the breadcrumbs are set properly. https://search.google.com/test/rich-results
Finally, but certainly not least, the sixth! Attract visitors to that page. And by traffic, I mean all modes of traffic. Either run advertisements on Facebook or Instagram OR run Google Ads campaigns.
Because, believe it or not, Google can see that driving traffic (perhaps a visitor came to the page via the chrome browser) on the page, and when Google sees some traffic on a page, it gives them a hint such as:- Perhaps this page is important and contains some useful information, which is why users are coming and visiting this page; Ok, let’s index this page.
The quickest and most straightforward method of having your site indexed is to submit a request using Google Search Console. To do so, go to the URL Inspection Tool inside Google Search Console. Copy and paste the URL you wish to be indexed into the search box and wait for Google to verify the URL you pasted into the search area.
Crawling and indexing a new site by Google is something that must be done, however, it takes time for the site to appear in the search engine results pages (SERPs).
The good news is that there are a few crucial measures you can do and SEO indexing tools you can use to influence and speed up the indexing process.
Google Search Console is your greatest buddy when it comes to having a new site scanned and indexed as quickly as possible, and it is also free. This tool provides you with the ability to keep track of all of the crawling and indexing procedures that occur on your site.
Testing your site’s speed, uploading an XML sitemap to Google Search Console, being active on social media, posting material on a regular basis, submitting pieces to Reddit and Digg, and keeping track of the quality of links pointing to your site are all examples of strategies to expedite the process.
However, for someone, if the indexing of the page does not seem to be occurring, this may be considered to be a major job. How to Index a blog post or page in google for it to appear in SERP? If you follow these techniques, your page or blog will get indexed by Google.
Sep 18, 2021 | Instagram, Search Engines |
Are you interested in learning more about the Instagram algorithm and how it determines what material to offer each individual user – and how you can utilize this information to your advantage?
You’re in luck – as part of its Creator Week celebrations this week, Instagram is sharing further insight into its internal processes through a series of explainers, the first of which focuses on the famed feed algorithm and how it truly determines how content is shown in the app.
“We aim to improve our explanations of how Instagram works. There are several misunderstandings about what we do, and we acknowledge that we can do more to educate people about what we do. Today, we’re providing the first in a series of blogs that will provide further insight into how Instagram’s technology works and how it affects the user experience throughout the app.”
The essay discusses a variety of critical features that may help you get a better grasp of the app and enhance your strategy. Here are some of the most salient aspects.
There is no such thing as an all-inclusive Instagram algorithm
Instagram emphasizes that its operations are not defined by a single algorithm, implying that the concept of ‘the algorithm’ as such is rather erroneous.
“Instagram does not use a single algorithm to determine what users see and do not see on the app. We use a number of algorithms, classifiers, and procedures, each of which serves a distinct function. We want to maximize your time, and we feel that personalizing your experience via technology is the greatest way to do it.”
Instagram, like Facebook, says that it created an algorithm because the volume of material grew too much for individual users to handle.
Which is why its feed and Stories algorithms are mostly concerned with friends, but Explore and Reels are concerned with uncovering more relevant subjects based on trends, hobbies, and so on.
Signals of importance
According to Instagram, its algorithms all make use of important signals, which change depending on the aspect.
Instagram claims that its algorithms may draw from “thousands” of signals, but the primary indications across Feed and Stories, in order of significance, are as follows:
Information about the post – These include indicators of a post’s popularity – consider how many people have liked it – as well as more basic details about the content itself, such as when it was uploaded, how long it is if it is a video, and what location, if any, was associated with it.
Information about the poster – This helps us determine how intriguing the poster may be to you, and includes indications such as the number of times that individual has been contacted in the last several weeks.
Your endeavors – This helps us determine your potential interests and contains indications such as the number of posts you’ve liked.
Your interaction history with someone – This tells us how interested you are in viewing postings from a certain individual on a general basis. Consider if you remark on each other’s postings.
These are the algorithmic identifiers, similar to those used by Facebook’s News Feed, with the critical aspects being the kind of postings you interact with and your connection to the author of each.
If you connect with video more often, you’re more likely to see it; if a post has a lot of interaction, you’re more likely to see it; tapping Like on a particular post is a strong sign of interest, and so on.
It’s worth noting that these aspects apply to both the main feed and your Stories, which means that if you want to increase reach on both surfaces, these are the critical factors to concentrate on.
Additionally, Instagram adds that the feed ranking will be determined by a user’s interaction history:
“In Feed, the five most important interactions we track are your proclivity to spend a few seconds on a post, comment on it, like it, save it, and tap on the profile pic. The more likely you are to take action, and the more severely we weight that action, the higher up the post you will see it.”
Again, it boils down to motivating action – how can you increase your content’s attractiveness to elicit these kinds of responses? This will assist in ensuring that more of your articles are prioritized for each user.
Investigate on the Instagram algorithm
The discovery tab on Instagram is a bit different, with the Explore algorithm focusing on recommending more material based on who you follow and your interaction history.
We use signals such as the posts you’ve liked, bookmarked, and commented on in the past to determine which photographs and videos you may be interested in.
Thus, the algorithm will want to highlight material to clusters of individuals – if you’re consistently interacting with a profile that publishes fishing information, it’s probable that other people who interact with the same are also looking at other fishing accounts that you would be interested in.
This is where hashtags may aid in discovery by bringing your account to the attention of users looking for certain subjects. If they then interact with your postings, this improves the likelihood that your content will be seen by their connections, and so on.
As with Feed and Stories, Instagram prioritizes posts in the Explore section depending on the likelihood that each user will interact with them.
“Once we’ve identified a set of photographs and videos we believe you’ll like, we rank them according to our assessment of your interest in each, similar to how we rate Feed and Stories. The most accurate technique to determine your level of interest in anything is to anticipate your likelihood of acting on the post. The most significant activities that Explore predicts are likes, saves, and shares.”
Recently, saves have become a more significant aspect, with some claiming that saves have a greater weight in algorithm distribution, which may or may not be true. However, since Instagram is now particularly highlighting this factor, it’s worth thinking how you might incentivise saves of your posts, since this might help boost your Explore visibility.
It’s also worth noting that, while the Explore feed is ranked based on personal engagement elements (the types of posts a user has engaged with, their relationship with the account, etc. ), the popularity of a post as determined by broader engagement signals is a much larger factor in Explore, and will result in content receiving more exposure in the Explore feed.
Reels in Order
Instagram’s most recent algorithm-defined addition is the TikTok-inspired Reels, for which the algorithm is said to be “particularly focused on what could delight you.”
“We poll individuals to determine if they find a certain reel entertaining or humorous, and use the input to improve our ability to predict what will delight others, with an emphasis on smaller producers. The most critical predictions we make are how likely you are to watch a reel through to the end, like it, think it was entertaining or humorous, and visit the audio page (a proxy for whether or not you might be inspired to make your own reel.) “
TikTok has almost achieved the most entertaining form of the short video algorithm, with its system including the precise signals necessary to provide you with an endless stream of material that you can’t stop scrolling through, depending on trends, creators, and the substance of each clip.
Instagram is now catching up, and anecdotally, it seems to be doing so, with its Reels display including comparable components to create a more sticky, compelling offer for users who tap into the Reels feed.
According to Instagram, the four primary aspects of concentration in its algorithm for Reels are as follows:
Your activity – We analyze the films you’ve recently liked, commented on, and interacted with. These signals assist us in determining which material may be of interest to you.
Your interaction history with the poster – As with Explore, it’s possible that the video was created by someone you’ve never heard of, but if you’ve engaged with them, we can gauge your level of interest in what they provided.
The reel’s information – These are indications concerning the video’s content, such as the audio track, video comprehension based on pixels and full frames, and popularity.
Information about the poster – We use popularity to help us discover interesting material from a diverse range of individuals and to offer everyone an equal opportunity to reach their audience.
Thus, popularity of content and creators is a more important element for Reels, but it’s also worth mentioning that Instagram algorithm will limit the reach of Reels that have a TikTok watermark or something similar, which the company claims is intended to enhance the user experience (i.e. people criticized Reels as simply being a re-hashed feed of TikTok clips, so it now looks to stop such re-sharing).
These are some useful tips for understanding how Instagram’s different algorithms function and how it displays particular material to viewers – as well as what each creator should concentrate on to increase their reach.
Essentially, it boils down to audience comprehension – doubling down on what works and eliminating what doesn’t – in order to optimize these critical components and increase engagement, first with your following and later with broader audiences.
Furthermore, it’s important to protect your Instagram account from hackers, as a result, it’s advisable to activate the 2-factor authentication got Google Authenticator or Authy App.
DISCLOSURE: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
Sep 14, 2021 | Search Engines |
AI-powered search will be the focus of the next generation of search in the wake of the introduction of artificial intelligence (AI) technologies that enable services such as modern search engines. Let’s look at Paid search-How artificial intelligence will play a major role.
Historically, most users saw comparable results when they typed text into a search box. Now, advances in artificial intelligence enable the generation of more relevant results that are updated in real-time based on variables such as browsing history, the common intent associated with the terms used, and high-performing material from comparable searches.
AI-powered search has the ability to provide precisely what your site visitors desire, thus assisting you in meeting your business objectives of improved customer happiness, higher conversion rates, and more income.
Considering Site Search
With 74% of consumers inclined to switch brands if they find a company’s buying process too onerous, and those that perform searches being twice as likely to convert, site search has evolved into a critical component of the customer experience.
Simply stated, a site search solution makes it easier to discover information on your site, which results in increased customer satisfaction and user engagement with your business.
While superior search has become a differentiator for businesses, it is a growingly complicated need. Consumers have high expectations for fast, customized content as a result of sites like Netflix and Pinterest.
The artificial intelligence-powered search may assist in bridging the gap between consumers’ expectations and the search experiences they perceive as inadequate.
What is artificial intelligence-assisted web search?
Artificial intelligence is a subfield of computers that emulates human intellect and is capable of learning from and adapting to new facts. With AI-powered search, the platform automatically generates the most accurate and relevant search experiences based on user data.
This real-time learning results in the background tweaking of results while the user searches. The refining is based on a variety of variables encoded into the AI system, including the individual’s previous purchases, frequent spelling mistakes, and the purpose expressed in the query language.
While many of these criteria may be manually entered or programmed into a search engine, the AI component indicates the task’s potential to be completed at scale without human involvement. Additionally, intelligent robots may modify their systems for accuracy and relevance and improve or learn over time, just as humans do.
On sites such as Pinterest, AI-powered search is used in the background, where AI learns from the millions of image-based queries conducted each month. With over 320 million active users and billions of “pins,” the business has amassed a lot of data, which it puts into a deep learning model in order to decipher the intentions behind searches and reveal customized results for each individual.
The advantages of using AI-powered search
As additional applications and possibilities for artificial intelligence in search become evident, the advantages of AI-powered search for companies in their day-to-day interactions with users become clear:
- Scalable optimization
- Enhancing search engine suggestions
- Increased individualization
- Increased client satisfaction
- Increased conversions of customers
- Employees are liberated from repetitive search-related activities such as spelling correction and synonym identification.
Paid search, often known as search engine marketing, is a digital marketing technique that involves purchasing advertising on search engines. Marketers may choose to pay either per click on their advertisement (referred to as pay per click or PPC) or per click on the display banner of the advertisement.
Generally, a professional team determines which platforms to invest in depending on where they feel the advertisement would get the greatest attention.
A possible distribution channel for this conventional kind of paid media is programmatic advertising, a kind of paid media that uses artificial intelligence to automatically purchase advertising space based on data about the audience to whom the advertisements should be targeted.
With an expected $46 billion spent on programmatic advertising in 2020, it is expected that by 2025, automation would show 86 percent of all digital display advertisements. This movement toward AI automation enables a more smooth, efficient, and precise approach to paid advertising, all while cutting client acquisition expenses. Paid search marketing will play a major role in the future.
To Recognize Photographs
Artificial intelligence-powered image identification software and tools assist in identifying a variety of photos in order to comprehend changes in a user’s behavior or routine. It can sift through millions of photos using sophisticated algorithms to extract vital information.
Chatbots Powered by Artificial Intelligence
Businesses that operate on social media use AI-powered chatbots to quickly respond to client inquiries. By comprehending the purpose of an inquiry, AI-enabled chatbots may effectively conduct dialogues with users and supply them with the appropriate answers. Businesses may significantly enhance customer experience this way. Paid search advertising will be the way to go for small and medium businesses.
Sentiments Analysis
Because AI can assess the nature or purpose of a user’s query, remark, or other action, it may assist marketers in identifying sentiments and determining how they feel. This is accomplished via the use of another subset of AI known as natural language processing. Additionally, NLP assists in identifying good and negative phrases inside a post or remark. Paid search ads are cost-effective when the ROI is calculated.
Enhanced Security
Artificial intelligence can assist social media companies in protecting user data and enhancing the privacy of their users’ information. This technology may assist users in enhancing the security of their social media accounts via user authentication, pattern recognition, fraud protection, and other capabilities.
Artificial intelligence is assisting social media companies in managing and making sense of their data pool in order to understand the newest trends, user behavior, and interests, identify and prevent abusive material, and for a variety of other objectives.
It has a promising future in this market since it enhances user experiences and enables companies to provide better service to their customers. AI also plays a significant part in social media marketing by allowing firms to track their success and discover individuals who may be turned into consumers. You can always hire a paid search manager to handle all your Paid Search campaigns and SI tools.
DISCLOSURE: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
