why digital marketing is important in Colombo

why digital marketing is important in Colombo

A businesses primary goal is to have a client base; that they can concentrate on to achieve at the beginning of their launch. Furthermore find conventional ways of advertising, such as printed advertisements and mailers. Below is a summary of the 5 Reasons why digital marketing is important in Colombo.

Businesses can expect to prosper in the first couple of years, and then then they begin to wonder whether they will get to grow their online services, so there is no danger of losing their customers.

Small companies should take into consideration the plethora of prospective customers in the online industry. To start a small company, no matter how recent, you must realize the potential for larger profits.

Are You delaying in using Digital Marketing?

Would you like to invest your time and money into digital ads, instead of avoiding it? Small business owners may have different motivations for resisting this approach. But no matter what the cause, the approach, everyone is procrastinating. Regardless of what stage they are in their business development. We at Digital Nomad Nomad Ventures, a website design agency located in Colombo create  E-commerce Website Designs for Rs 60,000.

Small companies often feel they do not have the resources or capital to be by their side while attempting to engage in online activity. When they become more involved with business, they realize that it’s an important facet of human experience they’re unfamiliar with.

And that means further opportunities and more education are needed. They may be happy to make their company expand incrementally. Sticking with one style of ads and taking their time to progress rather than making their business progress quickly and needing to adapt to keep up with new market trends.

They may consider the most expedient tactic to be to be to simply to wait for people to turn up. A s a small as two as small as they can seem, because they’re a small enterprise, they figure they just have a limited number of clients.

This will not help us do anything. There is no assurance that your company will attract clients unless you aggressively advertise even if the word of mouth does not do well, and if it does, you will just gain as much as you would need cover your costs. These is why digital marketing is important in Colombo.

Your Customers Are Online Surfing the Internet

Can you imagine you have yet to invest in digital marketing? Because you are not yet able to take on the challenge? Will it take time for you to realize the digital marketing’s potential and adapt to the needs of your business before you find out your competitors are ahead using it?

Your clients and future customers are still on the World wide web, but this strategy doesn’t have a really clear target to aim for. At the moment In this day and age t hat’s also possible they’re still scouring the market for a company much like yours. However, they’re likely to choose someone else if they can’t locate you quickly.

This is how it is done in this day and age. Before anyone makes a purchase in your business, they study whatever they can figure out about you and your business. And see whether there is an opportunity to increase their knowledge and see whether there is room for a brand within your specific sector.

If you have a website and a significant online presence, you are anticipated to have already been found on the internet. You will want customer testimonials in order to see what others are thinking regarding your business, and whether it is a positive decision to work with you.

If the customers can’t locate you on the online, they will presume that you don’t have a really good or proven online reputation. You should take these opportunities into account because there is a very strong risk, they will not take you seriously, and they will easily abandon your company. There is a really good chance that they won’t change their minds after they have reached that choice.

Your Competitors Are Online looking for customers

In order for your company to be competitive, you need to focus on what your rivals are doing and incorporate it into your business strategy. Don’t just think about your competitors as to those you are planning to get out and humiliate.  Consider them in the context of competition—as colleagues who will help you get better

This is a helpful strategy to identify what the behaviors of your competitors are, because you can have a sense of what you should and what isn’t working. You are almost definitely up against competitors in whatever field of industry you are in, because they also have a web presence. Could you elaborate on what sort of advertising are they’re using? Is their social network mainly based on infographics or does it feature a ton of videos?

When do they get their message into their brand and what sets them apart? How successfully can they connect with the audience? How much do you believe you should build on it? There is no way you can survive in the digital environment without taking part in it. Competitors are also looking as to why digital marketing is important in Colombo

Your platform does not have unique or pertinent information does not guarantee you any conversion. But you can also focus on including your own unique information to increase your chances of success. Y our customers can’t have no option if they aren’t aware of your offerings And if your rivals still have the advantage. You can strive to expand your business in this market regardless of whether you have a specific goal.

Allow your customers to find you

On the other side, nowadays it is very obvious that customers go to the online location where they feel they will find what they are searching for first. And if it is anything as simple as searching for a product or service, the customer would more definitely go to Google Search. 

Your business can or the service may be located on the internet, but if your competitors have a simpler way of being identified than finding your business. Then you are lost in the search results. Other than building a website, there are several search engine optimization strategies you may use to distinguish yourself from other small businesses in the first position of a search.

It is advisable to have a minimum of easy, high-priority questions that your customers will want answers to, such as “Where are you located? What do you specialize in?” in your first set of questions on your website. Your visitors will be able to compare your pricing, deals, and the deals of your rivals alongside your site as you browse at your competitors’ websites, all at the same time.

For you to be aware of what is going on around you, you must be aware of what you are not. Your prospect(s) have already figured out what you and your rivals have to sell and how they stack up. And that’s why they’re looking for it online. We at Digital Nomad Nomad Ventures, a social media marketing agency located in Colombo offer Social media marketing for Rs 19,500 / Month.

Be ready when the Customers knock you

Think about digital marketing as an approach to be more open to the individuals or businesses that you are targeting for your goods and services. Although your company is contained inside your walls, it has several possibilities. Expanding the client pool will help the company in a far broader way, more diverse way than only relying on local clients.

Even when you aren’t actively selling your product or service, you may establish a web presence to benefit your company. If you have a retail location, clients will be able to visit you whenever they have the time, regardless of the hour of day or night.

Customers and prospects will quickly give you email requests, buy your items, and scope out or search your inventory anytime. Customers who cannot travel to your geographic location can also do business with you.

Identify your right target audience

The different kinds of digital marketing approaches help you to connect with your prospects. You will get to know them as people, and they’re looking to discover what they’re after. If it’s on Facebook or on your site, you may launch a discussion. T o perform a survey or seek to get to know them Don’t ignore them; don’t turn your back on them and pay no heed to them.

When you make connections with those than those of face-to-to-face, you will start to get a sense of the needs you would be addressing. Do they hurt in some part?  What are you going to say to them? Using digital marketing strategies and resources and approaches to define the consumers’ favorite methods achieves the same benefit. Which is that your customers will excel without needing to rely on guessing.

Second, you establish a stronger bond with your clients by talking about their interests and demonstrating that you appreciate their issues. In addition to running a store, you are a community and a corporation, you are a society as well. In our relationship, you are allowed to reveal your true feelings and motives. Where customers have already purchased from a company, they are far more likely to purchase additional items from the same firm.

A ton of other types of advertisement cost less and don’t pull about as much return as digital ads. People in small business want to carry out as much work as possible with a small budget is so also with the larger corporations. Because of the variety of formats. Your company can be better suited to use various digital media, and acquire a large number of customers even though the budget is tight. We at Digital Nomad Nomad Ventures located in Colombo offer SEO Consultancy for free with all our digital marketing packages.

You can spend more in digital marketing if you have a smaller company. Utilizing digital marketing would help you with your business’s development. It is always good to know twhy digital marketing is important in Colombo.

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Did you know Instagram – Stories Drafts are Coming Soon?

Did you know Instagram – Stories Drafts are Coming Soon?

According to Instagram, additional ways to save Instagram Stories will be released shortly. Including the opportunity to save them as “drafts,” which can be posted at a later time. There has been a strong demand for stories posts to be able to be selected from a large, several, varied and faraway locations.

As that would allow for greater variety in the use of stories. While also helping significant marketers that want to get to the right customers in front of their product offerings. Digital Nomad Ventures is offering Social Media Post design and Account management services for Small businesses.

Instagram releases Story drafts, and updates its Direct Message search capabilities, while Twitter is pushing forward with its Status Updates functionality. Furthermore, Facebook concludes the rollout of Facebook Watch Party.

Instagram informs us that the message boards are being revamped are on the way. Soon, on Instagram, users will be able to save stories as drafts, enabling them to be rewritten and revisiting them won’t delete them. Since the modern flexible publishing allows for more timely material. It would be helpful for advertisers to update their posts to be released while their audience is more receptive.

As you’ll see, the draft story structure as it appears right now is straightforward, which makes it simple to compose stories when you have the time. Attractive website design and development packages are on offer from Digital Nomad Ventures.

Again, of course, you can save your Stories by saving them on your laptop or using applications on third-party services like Goodreads or Pocket. But IG itself does not have these characteristics, but those are not usable from inside your post production process. Which means you would usually not be using them in Instagram. 

There are plenty of bonuses to making the Instagram posts inside the app. Not only can you have access to the Instagram functionality when you’re in the production phase. But you will still see them as your consumers will perceive them as they exist.

When you’ve already saved your blog posts, you can access them in draft form in the app. As they have not given a deadline, you can make the attempt at gaining as much access as much data as possible as soon as possible. But the feature is coming soon, I’ve been testing and it would be really useful in your work.

At Digital Nomad Ventures located in Colombo Sri Lanka, we offer Social Media post design and Social media accounts management services. At affordable prices at SLR 18,500 per month. Call 0775696867.

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7 Latest Digital Marketing Updates

7 Latest Digital Marketing Updates

Check out the latest digital marketing updates from Digital nomad Ventures. We are a top rated Digital Marketing and Website development company in Colombo.

WhatsApp updates privacy policy, paves the way for the integration of Facebook’s Messaging Apps


Facebook has brought WhatsApp into its move towards the integration of its messaging apps. This will eventually enable users to cross-message from Instagram to Messenger to WhatsApp, without having to download the respective apps, individually. Users received a pop-up on their WhatsApp, stating the update of its terms and privacy policy, which has done away with the option of ‘not having your WhatsApp account information shared with Facebook’. Users will have to accept the new terms to continue using the messaging platform. The update will be effective from February 8th, 2021.  

Facebook adds new alert options, expands engagement alerts for groups


After launching the ‘Engagement Alerts’ feature for groups last year, Facebook is now expanding this option to more group admins with added elements that will enable group managers and admins to stay on top of relevant discussions/engagements. Engagement alerts bring to the notice of admins, the posts and comments that are getting higher traction. The alerts can be switched on within the Group settings.

The new set of updates include new tools, which enable admins/managers to set parameters to the alerts. This will make it easier to ensure they stay on top of specific types of interactions in groups, with alerts that help them keep track of key trends. 

Instagram tests new Stories layout on desktop


Instagram is testing a new layout for Stories on desktop. The layout is designed to make it easier to scroll through the various stories on the bigger screen. The new format presents the stories in a carousel, as opposed to the stories from a single profile, which took up the entire frame.  

Facebook tests new post composer, simplifies the addition of photos 


Facebook is testing a new post composer, which is more visual-centric, making it easier to add photos to your post. This updated composer puts the latest images from your Camera Roll in a panel display just below the composer frame. This means that users will no longer see the ‘Choose Photos’ panel below the composer window, aiding them to add their recent images to the post directly.  

Google launched subtopics ranking in mid-November


Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. 

Google My Business launches new performance reporting


Google is now rolling out new performance reports within the Google My Business Insights section. These new reports have been long-time coming, with hints of it back in August and then again last month. But now, these reports are live for you to access and test out. 

Facebook updates Page layout for public figures, which de-emphasises the Page likes


After testing it back in July, Facebook has launched its new page layout, which places more emphasis on the page following over page likes. The new layout has completely removed the ‘Like’ button from the main page with the ‘Follow’ button made more prominent, along with the follower count. In addition to this, the new page layout also brings in more management options and engagement insights. 

Digital marketing updates roll out daily, we will provide you with the most relevant updates

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Facebook Messenger Chat & Chatbots

Facebook Messenger Chat & Chatbots

How do you stay friendly and helpful to your customers, and increase sales at the same time? The key to never miss any sales is to be a casual and helpful friend, not a seller. Facebook is among the most popular social media that customers use, in fact, about 74% of shoppers are frequently active on Facebook. So why not leverage your Facebook fan page and make it the most friendly customer support channel ever? We at Digital Nomad Ventures a Digital Marketing Agency based in Colombo offer these services. 

Chat with customers on your store as Facebook friends

Your customers can use their own Facebook account to chat directly with you on the store via Messenger, without having to create a support ticket. After that, both you and your customer can follow up the conversation anytime, anywhere with Facebook messenger accounts.

Get closer to customers and engage them for more sales in the future ​

With Facebook Chat, you are chatting with their personal Facebook profiles, not just anonymous online accounts, so you can personalize your conversation for each of them. It’s never easier to get closer, build trust and establish the relationship with your customers like between real people, and what’s next, more sales are coming your way!

Why should I use Facebook Chat?

  • 1. On-site customer support.
  • 2. Super easy and simple to install, no coding required!
  • 3. Record all conversations in the Facebook inbox, follow up anytime and anywhere.
  • 4. View customers’ Facebook profiles and personalize messages.

What benefits my customers?

  • 1. Get personal and immediate support from store owners.
  • 2. Easily revisit conversation without creating a support ticket.
  • 3. Chat easily on mobile.

The logic is simple — A satisfied customer will return to make purchases. But even one unsatisfactory experience can hinder the customer’s return. We all know that it’s cost-effective to keep our existing customers rather than churning them out for new ones. So how can businesses increase customer satisfaction without breaking the bank?

Although customer satisfaction may seem like a product issue, it is driven by the nitty-gritty of customer experience. You want every experience (sales, marketing, and customer service) provided to the customer to meet or surpass their expectations. A crucial part of this expectation is delivered through communication channels like email, VoIP, and live chat.

But let’s get real, when your customer satisfaction scores are dropping, you’ll need to find an innovative way to bring them back up. And traditional channels have saturated their capabilities.

What’s more, with these channels, you’ll have to micro-manage every interaction to retain customers, and this could weigh heavily on your customer-facing teams. So why not consider a more modern approach that lets you achieve customer satisfaction and ensures that it sustains over time? Raising the bar with chatbots. A simple chatbot integration into your website can boost customer satisfaction instantly. 

And automate every customer touchpoint. This means the chatbot can carry a conversation with a customer no matter what they are getting in touch for. They turn customer grievances from monologues to dialogues, and a two-way discussion makes your customers feel heard. The chat widget pop-up as soon as the customer enters the website and is ready to offer assistance.

Much like a shop assistant asks whether they could help you with something at the store, the chatbot allows you to initiate a conversation with the customer proactively. While the core capability of chatbots is answering questions, providing an end-to-end experience for your customers through chatbots can lift customer satisfaction levels. 

Give customers the answers they are looking for 67% of customer churn is preventable if the customer’s issue is resolved at the first engagement. Integrating chatbots for customer service can drastically reduce customer churn. The fundamental capability of chatbots is to answer anything that your customer asks instantly. All you have to do is train your bot with the most common queries that you receive. From there, your bot learns continuously.

It learns from your knowledge base, from on-going conversations and previously raised tickets with your business. It even picks up on phrasing and syntax variations to give the customer a precise answer within seconds. So, you’ll never leave another customer waiting or unattended.  Additionally, chatbots can sense the frustration in customers based on their choice of words. In these cases, the chatbot immediately transfers the conversation to a human representative. It also diligently does the same when it can no longer provide relevant answers to the customer.

Turn their visit into a fulfilling experience

Chatbots are so easy to use that it magnifies the usability of your website. Usually, every click a customer makes reduces their chances of going through with the purchase. So, the fewer the clicks, the higher the chance of purchase. This is why Amazon’s ‘Buy-with-1-click’ is such a big success. Chatbots give customers the ability to accomplish their purpose with little-to-no clicks. Do your customers want to know more about your product? The bot sends them collateral. Do they want a demo of your product? The bot sets up a one-click scheduling calendar.

 Every process that was taking you days to complete, can be done within minutes with bots. Chatbots can also give your customers order details, it can complete payment processes and help with sharing engaging content (like blogs, webinars, and newsletters). Your chatbot can ensure that no customer leaves your website without taking action towards a sale.

Build relationships with them on a personal level

​If you are wondering whether bots make conversations less personal, we are here to make a case against it. A well-trained chatbot can be as personal as a human representative. The consistency and fail-proof automation make bots more reliable and customer-friendly. Chatbots can be fed customer information by integrating them with your CRM. And this information can then be used to initiate conversations when they return to your website. 

You can also track user activity within your website to understand what your customer is trying to achieve. Say, for example, you see a customer repeatedly visiting the pricing page over a couple of days. You can reach out to them with a triggered message and offer to give them more information or even a pricing discount. By reassuring the customer that they are important to the business, you will have gained their satisfaction.

Ask for feedback, always Nobody ever stays for that two-minute feedback message at the end of a toll-free call. But, chatbots collect feedback at the touch of a button. After every interaction, chatbots ask whether the customer was able to get the answer they were looking for. It may seem like the chatbot is fishing for compliments (trust us, it’s not!); it is letting you know whether the customer was satisfied with the answer they were given.

  • Unanswered: The questions for which the bot couldn’t respond will be labelled as ‘unanswered’. It’s an indication that there’s no content around these questions in the Answers page.
  • Improve coverage: The questions for which five different variants are not added will be labelled as ‘improve coverage’. It’s an indication to add the other ways customers can ask the same question so that the bot can deliver precise answers no matter what.
  • Underperforming: Articles and FAQs, which are downvoted five or more times, will be labelled as ‘underperforming’. It’s an indication that the article content isn’t helpful and needs to be changed.

Meeting the requirements of the chatbots continuously can ensure that you are providing the customer with the best possible answers.

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