7 Latest Digital Marketing Updates

Check out the latest digital marketing updates from Digital nomad Ventures. We are a top rated Digital Marketing and Website development company in Colombo.

WhatsApp updates privacy policy, paves the way for the integration of Facebook’s Messaging Apps

Facebook has brought WhatsApp into its move towards the integration of its messaging apps. This will eventually enable users to cross-message from Instagram to Messenger to WhatsApp, without having to download the respective apps, individually. Users received a pop-up on their WhatsApp, stating the update of its terms and privacy policy, which has done away with the option of ‘not having your WhatsApp account information shared with Facebook’. Users will have to accept the new terms to continue using the messaging platform. The update will be effective from February 8th, 2021.  

Facebook adds new alert options, expands engagement alerts for groups

After launching the ‘Engagement Alerts’ feature for groups last year, Facebook is now expanding this option to more group admins with added elements that will enable group managers and admins to stay on top of relevant discussions/engagements. Engagement alerts bring to the notice of admins, the posts and comments that are getting higher traction. The alerts can be switched on within the Group settings.

The new set of updates include new tools, which enable admins/managers to set parameters to the alerts. This will make it easier to ensure they stay on top of specific types of interactions in groups, with alerts that help them keep track of key trends. 

Instagram tests new Stories layout on desktop

Instagram is testing a new layout for Stories on desktop. The layout is designed to make it easier to scroll through the various stories on the bigger screen. The new format presents the stories in a carousel, as opposed to the stories from a single profile, which took up the entire frame.  

Facebook tests new post composer, simplifies the addition of photos 

Facebook is testing a new post composer, which is more visual-centric, making it easier to add photos to your post. This updated composer puts the latest images from your Camera Roll in a panel display just below the composer frame. This means that users will no longer see the ‘Choose Photos’ panel below the composer window, aiding them to add their recent images to the post directly.  

Google launched subtopics ranking in mid-November

Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. 

Google My Business launches new performance reporting

Google is now rolling out new performance reports within the Google My Business Insights section. These new reports have been long-time coming, with hints of it back in August and then again last month. But now, these reports are live for you to access and test out. 

Facebook updates Page layout for public figures, which de-emphasises the Page likes

After testing it back in July, Facebook has launched its new page layout, which places more emphasis on the page following over page likes. The new layout has completely removed the ‘Like’ button from the main page with the ‘Follow’ button made more prominent, along with the follower count. In addition to this, the new page layout also brings in more management options and engagement insights. 

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