Aug 18, 2021 | Content marketing |
With the announcement of new collaborations with Vimeo and Canva, TikTok hopes to offer marketers with even more tools to create better campaign content in each individual application.
The new connections will enable direct communication between TikTok Ad Manager and each platform, simplifying the process of creating TikTok creative and uploading it directly to your campaign. As a result, your clips will seem natural and in sync with the rest of the site, rather being overly polished and ad-like, which is important in any TikTok marketing strategy.
TikTok marketers will soon be able to create their TikTok advertisements inside Vimeo Create, the company’s subscription video building tool, which will provide them additional options for customizing and constructing their TikTok clips.
Vimeo introduced Vimeo Create in February of last year as a way to simplify video production for SMBs and people on a budget. The software includes simple-to-use methods for creating more visually appealing video material, such as graphic and text overlays, transitions, and royalty-free music.
The drag-and-drop interface is simple to use and may assist you in creating more visually appealing and attention-grabbing TikTok creative.
Vimeo Create is also linked with the process of creating ads on Pinterest, allowing for direct submission of Pinterest creative through the app.
TikTok has partnered with Canva to offer more than 50 TikTok ad templates, reducing the time and cost involved with campaign development.
Canva’s ad templates, when combined with the Post End Points tool, will enable creators to natively publish visually appealing material straight to TikTok, allowing them to connect with their viewers in a natural and genuine manner.
Those who are already acquainted with Canva will have little difficulty using the new capabilities, while newbies will find the controls reasonably straightforward and simple to integrate into their workflow.
Vimeo and Canva have also been added as official TikTok Marketing Partners, expanding the company’s portfolio of support tools capable of providing platform-specific knowledge and analytics, providing you with more opportunities to optimize your on-platform creative efforts.
And as TikTok continues to rise in popularity, an increasing number of marketers are searching for methods to maximize the platform’s promotional potential. Indeed, TikTok continues to dominate the download rankings, surpassing Facebook and Instagram, and is on pace to surpass a billion users by the end of the year.
If you haven’t explored the promotional possibilities of TikTok, you may be losing out on a significant opportunity, and these new choices may offer more opportunities to use the platform for brand development. Its a win-win for all content creators as TikTok Partners with Vimeo and Canva to Streamline Content Creation.
Aug 17, 2021 | Whatsapp |
Users of WhatsApp will soon be able to transfer their full conversation history across Android and iOS devices, adding another layer of data sharing to parent firm Facebook’s overall drive.
WhatsApp customers will soon be able to migrate their chats to a new device type, allowing for the continuation of conversations and context while switching phones.
The export chat option will first be accessible on Android phones, beginning with Samsung phones running Android 10 or above (including the upcoming foldable phones), but will ultimately be available on both operating systems.
The ability to move your WhatsApp data has been a long-requested feature, since the app’s privacy settings prevent you from logging in on another OS and seeing your whole conversation history.
The new transfer method will preserve the integrity of your old conversations, including pictures and voice notes, by transferring all components of your current chats.
WhatsApp made the statement during Samsung’s Galaxy Unpacked event in 2021, during which the company unveiled a slew of new devices and services. The upgrade benefits Samsung since it enables existing iPhone users to move to Android without fear of losing their conversation history.
As previously stated, the change is part of Facebook’s larger data portability initiative, which has seen the company roll out a variety of alternatives for downloading your Facebook data for use in other applications.
Facebook released an expansion to its Transfer Your Information tool, making it easier for users to download their information. Additionally, Facebook added the ability to export photos and videos, and also text-based data, which can now be exported to Google Docs, Blogger, and/or WordPress.
It will undoubtedly be a popular choice. WhatsApp said that the import tool will be available to all users over the next coming weeks. This is an exciting update for those people whose both Android and iOS smart devices.
Aug 6, 2021 | Digital Marketing |
Instagram extends the duration of Reels to 60 seconds!
Instagram increased the length of Reels for users from 30 seconds to 60 seconds in a recent update. For quite some time, the company has been testing with lengthier Reels. Last September, what began as a 15-second video format was expanded to 30 seconds. This is one of the exciting Digital Marketing Updates.
Given that TikTok now allows films up to three minutes in length and YouTube’s Shorts now accepts videos up to 60 seconds in length, it’s only natural that Instagram raised the duration restriction for Reels to keep up with the trend.
However, because the platform already allows for the creation of videos in other formats – 1-minute videos on feed, 1-plus-minute videos on IGTV, and the standard 15-second Stories – the 60-second Reels only expands the opportunities for creators to innovate and distribute their content in a variety of formats.
Instagram is experimenting with a vertical content stream akin to TikTok for the Explore section.
Instagram’s clone, Reels, has been openly vying for TikTok’s popularity. Having said that, Alessandro Paluzzi, an App Researcher, has noticed that the platform is developing a vertical feed layout for the explore area akin to TikTok. Once inside, you’ll be able to swipe through Instagram’s recommended content and numerous picture postings.
He adds that although the explore section would stay same, while within a post, the view will resemble a full-screen, Reel-style presentation. You may either press the back arrow to return to Browse or swipe through to the section’s content.
WhatsApp introduces a new ‘Archive’ feature that enables users to permanently hide obnoxious group conversations.
WhatsApp has introduced a new Archive feature that allows users to permanently silence and conceal loud or highly active groups. Naturally, you may return to the Archived folder and browse through the conversations.
According to the announcement made by WhatsApp. ‘Archive on WhatsApp enables you to manage and prioritize your private communications. Your archived conversations will stay archived and muted for the time being, but you may always restore them!’
Subscribers have always been able to store and mute conversations, but the new feature is that they will no longer get alerts when such chats receive new messages, thus concealing them from the chat listing. Only users have the ability to undo the ‘archive option’ and revert to the conversation view.
Instagram introduces additional privacy features and limitations on ad targeting in order to safeguard its younger users
Instagram has made a concerted effort to safeguard underage users from unwarranted on-platform harassment/abuse and access to inappropriate material. To make this more successful, Instagram is considering making ‘secret account’ the default setting for users under the age of 16/18.
As Instagram explains, “We aim to prevent young people from hearing from adults they don’t know or don’t want to hear from in any way possible. Private accounts, we think, are the best method to avoid this. As of this week, anybody under the age of 16 (or under the age of 18 in some countries) who joins Instagram will be automatically assigned a private account.”
Additionally, the platform is enforcing limits on ad targeting. According to Instagram, marketers will be able to target individuals under the age of 18 based on their age, gender, and geography. As a result, marketers will lose access to previously available alternatives such as interests and activity on other websites.
Facebook introduces the ‘Campaign Ideas Generator’ to assist companies with promotional efforts.
Facebook has introduced a new Campaign Ideas Generator, a mini-site designed to inspire and assist you in developing amazing campaign and promotion ideas. The generator offers a variety of insights, suggestions, and templates tailored to certain holiday events and company kinds.
This may seem like a cut-and-paste solution, but the ideation process requires you to explore and develop ideas independently. However, this generator offers useful hints and instructions. You may enter the site, choose your company type, and begin the process of idea creation. After doing so, three tabs will appear: Campaign Ideas, Data and Insights, and Resources.
While Campaign Ideas serve as a jumping-off point for your ideation process, Data and Insights offer data points for the criteria you’ve selected. The Resources category has case studies and papers that may assist you in honing your approach with Digital Marketing Updates.
As part of its e-Commerce drive, Twitter is testing a new ‘Shop Module’ on company accounts.
Twitter began testing Professional Profiles in April. To promote its on-platform e-Commerce efforts, the microblogging site is now testing out a new ‘Shop Module’ on company profiles with a selection of US-based companies.
The Shop Module is a section at the top of a profile devoted to selling products. Businesses may use a carousel to display their goods. When the Shop Module is active, customers may browse through the product carousel and touch on a product to learn more about it. They can even complete the transaction without ever leaving Twitter.
Google conducts a test of the ‘Areas Served’ feature for its Local Business Listings.
Google My Business/Local Business Listings are presently testing a new attribute. The ‘Regions Served’ property specifies and lists the geographical areas in which the company operates. Businesses will be able to update this via the ‘Info’ section of their Google My Business profile. More Digital Marketing Updates with regards to GMB will role out in the near future.
Jul 27, 2021 | Digital Marketing |
Instagram is beta-testing a new ‘Collaboration’ feature that allows users to collaborate on Reels and Posts.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. Being aware of What are the Latest Online Marketing Updates allows you to make informed decisions.
When users collaborate on posts or reels, the change will include two bubbles to indicate that two individuals contributed to the material. Additionally, the Collabor post will show on both users’ picture grids. This feature enables intriguing collaborations amongst users, as well as possibilities to enhance engagement via a wider reach. This may also pave the way for the development of a more robust Instagram community!
Instagram introduces a language translation feature to its Stories.
Instagram has been working to make the platform more accessible. To increase the platform’s content’s accessibility to a wider audience group, it has included language translation choices inside Stories. When you view a Story that includes interface text in some other language, Instagram will offer you the option to translate it on-screen.
According to the user’s phone settings, Instagram will identify foreign languages and provide a new ‘See Translation’ choice in the upper left corner of the Story in the foreign language. When you touch on it, a pop-up window containing the interpretation of the content in the Story will appear. According to Instagram, the feature now covers around 90 languages, with translation accessible just for text at the moment.
WhatsApp capitalizes on the audio-social movement with the addition of ‘joinable calls’ at its latest Online Marketing Updates
While many regions of the globe remain under lockdown due to the COVID-19 epidemic, people continue to rely on technology and social media to communicate with their loved ones. With group audio conversations in more popularity than ever, WhatsApp is capitalizing on the trend with a brand-new ‘joinable call’ upgrade to the app’s group call function.
With able to join calls, you can see all active calls and select to join them at any moment, even while the call is in process. You may also exit and rejoin the call at any time throughout the duration of the session.
Instagram introduces a new ‘Sensitive Content Control’ feature to help users better control their content consumption.
Instagram has added a new ‘Sensitive Content Control’ feature to the account settings to allow users to better control their on-platform experience. The Sensitive Content Control setting provides users with three options:
Allow – You may see more images or videos that are distressing or insulting.
Limit (By Default) – You may encounter some images or videos that are distressing or offensive. Limit Additionally, you may see lesser images or videos that are unpleasant or insulting.
To access these options, navigate to Settings > Account > Sensitive Content Controls. All users have the ‘Limit’ option enabled by default. The ‘Allow’ option is available to users who are at least 18 years old. This option in the app’s Account Settings helps to improve the platform’s usability and protects users from undesired exposure.
Twitter enhances its recommendation system by adding upvote and downvote buttons to responses.
A few people were enthused when they saw upvote and downvote buttons for Tweet responses. However, Twitter quickly clarified that it is not adopting Reddit’s up and downvoting functionality.
Twitter said that the buttons are part of a small-scale study to determine the relevance of responses among its audience/users and to ascertain the kind of responses they find engaging and relevant.
This is being done to enhance the platform’s recommendation algorithm and to offer users more relevant tweets. Twitter explained that downvotes are not public, whereas upvotes are shown as likes.
Google’s new Online Marketing Updates explains why a website is ranked in the first place.
Google has introduced a new tool that will provide information and explain why the search engine ranks a website. This new feature is for the ‘About the result’ layer, where Google will explain why and how that page gets ranked. The search engine explains up to nine distinct variables that contribute to a page’s ranking, including the following:
(1) The search phrase corresponds to the page’s or HTML’s content (like title tags, etc.)
(2) The search phrase is connected (synonymous) to the page’s content.
(3) The search phrase corresponds to or is linked to the page’s links.
(4) The pictures on this page are contextually relevant to the search phrase.
(5) The language used is appropriate for the inquiry (i.e., English queries are more likely to match on English content)
(6) The page’s region or the area it serves is relevant to the inquiry .
Google is likely to add more variables to this list. This may be advantageous for Content creation experts who want to optimize their material for higher ranks. Apart from that, Google provides suggestions on how users may optimize their searches.
Google conducts a test in which Maps is shown on the right side of the local pack.
Google is experimenting with a new structure for the local pack. The Search Engine is experimenting with the placement of Maps on the right side of the local pack results, as opposed to above the local pack listings. This appears to be one of Google’s many experiments with the presentation and layout of Search Results.
Google discontinues the use of the AMP designation in mobile search results.
Google has deactivated the AMP label display in mobile Search results. The AMP lightning bolt symbol is no longer shown on the sites or the Top Stories carousel. Users were previously able to view non-AMP sites in these areas, however AMP pages do not now have AMP labels or symbols.
Google now includes rich results for ‘Math Solvers’ in the Google Search Console performance report.
Google has updated the Google Search performance report with a new filter. You’ll now notice a new ‘Math Solvers’ listing underneath the ‘Search Appearance’ filter, which is a new rich result that assists you in solving Math issues on Google.
In March of this year, Google introduced structured data and debugging capabilities to Math Solver. Google has recently included a metric in Search Console’s performance report to indicate how well these rich results perform.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. What are the Latest Online Marketing Updates, kindly do share it with the community.
Jun 21, 2021 | Social Media Marketing |
The US Government made a series of important statements on June 2021 with regards to Social Media regulations that may have a substantial effect on how social media platforms function, including possible limits and restrictions on what digital platforms can do in terms of acquisitions, running their ad businesses, and using user data.
Four different measures were presented into the House of Representatives , all of which target various aspects of large technology monopolies.
According to Reuters, the four bills may result in the following:
A legislation prohibiting platforms from favoring their own goods on their platforms. For example, Google would be prohibited from promoting its own goods in search, while Apple would be prohibited from prioritizing Apple Music over Spotify.
A prohibition on corporate mergers in the technology industry unless the acquirer establishes that the acquired firm was not in direct rivalry with any product or service offered by the platform. Under this rule, Facebook would not have been permitted to buy WhatsApp or Instagram.
A prohibition on digital platforms having subsidiaries that compete with other companies. This is intended to reduce preferred behavior and may result in the sale of specific components.
Improved data portability for consumers, with platforms legally required to enable users to move their data to another company, even a competitor.
A second measure would also significantly increase funds for the Department of Justice’s Antitrust Division in order to assist it in enforcing antitrust lawsuits such as those now pending against Facebook and Google.
Indeed, antitrust lawsuits against the internet giants are always pending, and the budget boost would assist in resolving these remaining problems and financing further investigations.
If these bills pass, or even if some of them do, it will impose a new set of restrictions on how the tech giants operate, while additional investigations are underway in Europe and other regions regarding potential restrictions on data sharing due to concerns about potential misuse by foreign governments.
This also comes as the US government continues to assess the consequences of data sharing with China, which includes Chinese-owned digital platforms and may eventually include TikTok and WeChat. While TikTok avoided a ban in the United States last year when the Trump administration attempted to compel it under US ownership, it may still face a possible shutdown in the United States, depending on simmering US-China tensions.
Taken together, these factors have the potential to significantly alter the digital marketing environment, and it will be critical for everyone working in the industry to pay attention and plan for changes in Social Media regulations.
Though, in reality, these actions are unsurprising.
Given the rise of social media and the critical role it now plays in our daily interactive processes, it seems almost inevitable that new rules will be introduced to rein in the platforms’ power, particularly as the platforms are increasingly being asked to weigh in on issues such as political censorship and their networks are being used to influence massive global shifts.
That last statement may seem exaggerated, but with foreign-based, government-funded groups attempting to influence voter response outside their own borders via social apps, and politicians increasingly using Facebook and Twitter, in particular, as a direct line to their constituents, enabling them to, among other things, cast doubt on mainstream media coverage, it’s abundantly clear that social media has become a major player in politics.
If the rise of former US President Donald Trump taught us anything, it’s that social media is now the primary platform for connecting with audiences on a large scale and in real time – and with 71% of people now getting at least some of their news from social media platforms, this trend is only going to grow.
That has already alarmed a number of government officials and lawmakers, while Trump’s recent removal from Facebook, Twitter, and YouTube raised additional concerns about political censorship and the fact that decisions about who can and cannot have a public platform are now made by Silicon Valley tech CEOs. This gives private business direct influence over one aspect of politics, which is important regardless of whether you agree with Trump’s ban.
That is why Facebook has advocated for external regulation and even established its own third-party regulatory committee comprised of a broad collection of professionals to address such issues. Facebook hopes that by demonstrating how its independent Oversight Board can assist it in making such choices, it may pave the path for wider Social Media regulations and take such decisions away from it.
In essence, Facebook and other platforms would prefer that the rules not be established by their own teams as well – but they have little option under the present approach. As such, these new legislation may be a step forward, but they also restrict Facebook’s ability to develop organically and via acquisition.
Which essentially implies that we’ll see more Facebook-clone features, such as Stories and Reels, and less efforts to acquire rival networks, such as WhatsApp and Instagram.
Is it a more favorable scenario? That is, most likely. Historically, Facebook clones have not performed as well as the originals, leaving greater space for competition in the industry.
In any case, the consequences are substantial and have the potential to drive significant change throughout the sector. There is still a long way to go, but it is worthwhile to monitor each component of this change.
