The Accelerated Mobile Pages (AMP) Project is an open-source effort that is working toward the goal of making mobile web browsing more efficient. Pages created using Accelerated Mobile Pages (AMP) are developed with HTML, JavaScript, and CSS, but they are constrained in some ways to optimize speed.
The Accelerated Mobile Pages (AMP) caches from Google, Bing, and Cloudflare offer another option. They don’t simply cache the material; there is a significant amount of pre-optimization that takes place as well. This includes inserting the material directly into the HTML source code, producing a srcset containing only optimized pictures, and pre-rendering certain AMP components.
PROS:
When compared to the desktop version, the performance of the site is much improved. In its most basic form, Accelerated Mobile Pages (AMP) is a page that has been streamlined to include fewer widgets, updated JavaScript, and revised HTML. By doing it in this manner, you will immediately see a significant boost in your speed.
It is an option that may prove to be extremely beneficial for websites that are hosted by a poor provider. (It’s not that I endorse utilizing sketchy hosts; it’s just that there are occasions when there is no other choice). When you integrate AMP, you are going to make use of all the best practices there are to make your sites as lightweight and as speedy as they possibly can be. It is self-evident that this will make things simpler for the servers.
Users of mobile devices are in for a real treat. It is quick, it can be scanned, and it does not include an excessive amount of unnecessary information. According to me, AMP is what the internet would be like if everything went according to plan.
It only seems sensible that AMP sites would get a ranking boost in Google’s mobile search results. Note, however, that this only applies to searches performed on mobile devices and not on desktops.
Even though Google has said that Accelerated Mobile Pages (AMP) is not a ranking criterion, Google AMP may still have an effect on SEO by increasing clicks, enhancing user experience, and so on.
CONS:
Tracking the activities of users on AMP sites continues to be difficult. A component for amp-analytics was really published by Google, and it’s not bad at all. Because they are necessary for survival. However, if you are looking for something that is more granular and sophisticated, the component has not yet been perfected.
E-commerce websites do not truly benefit from their adjustability. All AMP best practices are well suited for websites that are published by publishers (like news carousel and stuff). However, other than eBay, I can’t really think of any other instances of online stores that have been successful by employing AMP (which was among the first websites to implement it).
Google has said that they do not employ Accelerated Mobile Pages (AMP) as a ranking criterion at this time. Yes, it has the potential to be a very significant factor in the long run. However, for the time being, having a mobile-friendly website that is also correctly set up should be sufficient to be ranked.
Given that the great majority of online sites are really just documented, there is often little need for the expressive capabilities that Javascript provides. The use of JavaScript in these papers was for the purpose of implementing relatively simple elements like advertisements and slide displays.
AMP addresses these kinds of use cases by providing standard components that, when included in a document, free it from the need to make use of Javascript to provide the desired functionalities.
It’s possible that some web developers may be disappointed that the independence that Javascript provided will no longer be available to them, but this change is likely unavoidable.
The excessive usage of Javascript has resulted in online sites that were impractically sluggish and laden with advertisements that were unduly invasive, which ruined the experience of reading them. Already, there were signs of a backlash against mobile web use, such as articles housed on Facebook and ad blocking in iOS9.
There are certain websites that were really web apps rather than documents and they were employing Javascript for reasons that are unlikely to be supported by AMP. These web pages are not likely to be supported by AMP.
It will be fascinating to watch how the sustainability of the web as an application platform is affected if Accelerated Mobile Pages (AMP) is effective in achieving its goals.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867