Via content marketing, a company aims to meet, engage, and communicate with customers. This material, which can involve images, blog posts, and infographics, among others, adds value to the user experience. However, this is not a distribution copy; it is informational. In this article, we will discuss what is content marketing and how it works for businesses?
For instance, if you own a company that sells ski and snowboard equipment, you might write an article outlining the essentials for a beginner’s first outing. Additionally, you might write articles on how to care for a snowboard and what accessories will help enhance ski results.
You will target unique keywords for these individual pieces of material.
For instance, your article on snowboard care can target the keyword “how to maintain a snowboard” or “how to wax a snowboard.” We will refine the material for search engines and consumers with the assistance of our award-winning staff.
What is the aim of content marketing?
Content marketing’s overarching aim as a digital advertising campaign is to deliver useful insights to the target group, boost traffic, and drive conversions. Technically, content management entails optimizing your content for search engines in order to increase your exposure in search results.
Your content marketing approach is, at its heart, your “why.” Why are you generating the content, who are you assisting, and how are you assisting them in a manner that no one else can? Typically, businesses employ content marketing tools to grow an audience and achieve at least one of the following beneficial outcomes: higher revenue, cost savings, or better customers.
On the other side, the content strategy goes further into the creation, publishing, and regulation of good, useable material. Notably, a content strategy often extends beyond the realm of content marketing, since it assists firms in managing all of their material.
Content strategy
In contrast to the other two, a content marketing strategy is more tactical in nature. It details how your plan will be implemented and who on your team will be responsible for each job. It’s critical to recognize that you must develop a content marketing strategy PRIOR to developing a content plan.
Consider it a content marketing strategy; it should contain information such as the important subject areas you will cover, the kind of content you will develop, when and how you will publish your material, and the particular calls to action you will include.
Certain components of your plan should remain constant as your content marketing campaign develops and changes most notably your purpose and business objectives. Indeed, these two points are so critical that you may want to write them on a Post-it note to keep them visible as you work on your material. Remember Content Marketing is one aspect of Digital Marketing.
Other components of your content marketing plan, on the other hand, will almost certainly benefit from frequent examination and updating. Consider assessing your channel strategy, primary subjects, and team procedures on a yearly basis or more often if you are just getting started to ensure that your content marketing campaign continues on track.
Why do you use content marketing as a component of your digital marketing strategy?
With the potential to engage users in the purchasing funnel and double website conversion rates, content marketing is an effective digital marketing technique to employ. What’s more, it costs 62% less than conventional marketing campaigns.
Several additional factors to incorporate content marketing into the digital marketing strategy?
It attracts 54% more leads than conventional marketing does.
Content promotion is a long-term, continuous approach that generates a significant return on investment. This return on investment provides both potential leads and customers for the company and a rise in conversion rates. Content promotion accomplishes this by approaching each level of the purchasing funnel.
Personalizing content is not just possible with the growth of big data and the availability of detailed consumer information; 96 percent of marketers feel personalization enhances client relationships. Due to the fact that consumers gravitate toward experiences that match their tastes, identifying which material is most relevant to a person is critical to their pleasure and loyalty.
While customization is critical across all kinds of content, the sort of material you generate continues to be a critical component of your digital marketing strategy.
Video material is gaining popularity as a kind of material. With the advent of live video, Instagram stories, and Instagram TV, an increasing number of companies are using video as a digital marketing strategy. Certain marketers are going above and above by developing tailored video messaging in lieu of email or phone conversations, which may prove to be an exciting new method of client engagement.
In today’s market, content marketing is a critical corporate asset
If you’re not ranking on the top page of Google or Bing for your industry’s keywords, you’re missing out on your target audience. We’ll assist you in resolving this issue via our services.
It’s getting more difficult to contact today’s customers. Every marketer is always developing and distributing fresh material about their business. A strong content strategy combined with an effective distribution strategy no longer ensures that your material is noticed by your intended audience.
So how can you ensure that the material you provide stands out from the crowd and captures a customer’s attention? Personalization of content. By delivering the appropriate information to the right people at the right time through the appropriate channels, you can engage and convert your target audience far more successfully.
Personalization – What Is It?
Personalization is the process of tailoring material to an individual’s needs and interests. Why is this critical? With the deluge of material that individuals are exposed to on a daily basis, they will read just what is relevant and important to them. And, unfortunately, the remainder will be disregarded and will never be read.
Developing a capacity for personalization is a path toward acquiring the entire array of capabilities required for genuine dynamic customization: always-on, real-time, one-to-one communication throughout the consumer ecosystem. Often, the most difficult thing is just getting started. However, in our experience, the majority of businesses have more than enough data and people to immediately realize value.
Marketing Using Video Content
Businesses are embracing video content marketing as a cost-effective and insanely powerful content strategy. However, the emphasis on creating the film often takes precedence over selling it. And gaining YouTube subscribers demands a different strategy than gaining subscribers via other forms of content marketing examples.
So how come marketers are paying so much in online video yet reaching such a little audience? Is it a matter of content? Perhaps, but after studying millions of videos, we believe the problem is one of content marketing. Specifically, the top 100 firms and the rest of the YouTube ecosystem are squandering their online video spending on video creation. While overlooking an equally critical component: video content marketing.
Marketing using YouTube and internet video content
Simply adding a few tags and a short description to a YouTube video does not qualify your firm as a provider of video content marketing. The reality is that promoting your web films requires just as much time and dexterity as creating them. We’ve identified four important components of a good YouTube video content marketing strategy : Produce a varied range of material on YouTube: The most effective YouTube content marketers create a greater variety of material.
We discovered that the top quartile of YouTube marketers had an average of 181 videos, while the poorest quartile had just 29. Equally intriguing is that superior marketers created assets with a far greater range of video durations, spanning on average from 30 seconds to 20 minutes. A proper content strategy will boost your Search Engine Optimization efforts.
DISCLOSURE: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
With the announcement of new collaborations with Vimeo and Canva, TikTok hopes to offer marketers with even more tools to create better campaign content in each individual application.
The new connections will enable direct communication between TikTok Ad Manager and each platform, simplifying the process of creating TikTok creative and uploading it directly to your campaign. As a result, your clips will seem natural and in sync with the rest of the site, rather being overly polished and ad-like, which is important in any TikTok marketing strategy.
TikTok marketers will soon be able to create their TikTok advertisements inside Vimeo Create, the company’s subscription video building tool, which will provide them additional options for customizing and constructing their TikTok clips.
Vimeo introduced Vimeo Create in February of last year as a way to simplify video production for SMBs and people on a budget. The software includes simple-to-use methods for creating more visually appealing video material, such as graphic and text overlays, transitions, and royalty-free music.
The drag-and-drop interface is simple to use and may assist you in creating more visually appealing and attention-grabbing TikTok creative.
Vimeo Create is also linked with the process of creating ads on Pinterest, allowing for direct submission of Pinterest creative through the app.
TikTok has partnered with Canva to offer more than 50 TikTok ad templates, reducing the time and cost involved with campaign development.
Canva’s ad templates, when combined with the Post End Points tool, will enable creators to natively publish visually appealing material straight to TikTok, allowing them to connect with their viewers in a natural and genuine manner.
Those who are already acquainted with Canva will have little difficulty using the new capabilities, while newbies will find the controls reasonably straightforward and simple to integrate into their workflow.
Vimeo and Canva have also been added as official TikTok Marketing Partners, expanding the company’s portfolio of support tools capable of providing platform-specific knowledge and analytics, providing you with more opportunities to optimize your on-platform creative efforts.
And as TikTok continues to rise in popularity, an increasing number of marketers are searching for methods to maximize the platform’s promotional potential. Indeed, TikTok continues to dominate the download rankings, surpassing Facebook and Instagram, and is on pace to surpass a billion users by the end of the year.
If you haven’t explored the promotional possibilities of TikTok, you may be losing out on a significant opportunity, and these new choices may offer more opportunities to use the platform for brand development. Its a win-win for all content creators as TikTok Partners with Vimeo and Canva to Streamline Content Creation.
Instagram extends the duration of Reels to 60 seconds!
Instagram increased the length of Reels for users from 30 seconds to 60 seconds in a recent update. For quite some time, the company has been testing with lengthier Reels. Last September, what began as a 15-second video format was expanded to 30 seconds. This is one of the exciting Digital Marketing Updates.
Given that TikTok now allows films up to three minutes in length and YouTube’s Shorts now accepts videos up to 60 seconds in length, it’s only natural that Instagram raised the duration restriction for Reels to keep up with the trend.
However, because the platform already allows for the creation of videos in other formats – 1-minute videos on feed, 1-plus-minute videos on IGTV, and the standard 15-second Stories – the 60-second Reels only expands the opportunities for creators to innovate and distribute their content in a variety of formats.
Instagram is experimenting with a vertical content stream akin to TikTok for the Explore section.
Instagram’s clone, Reels, has been openly vying for TikTok’s popularity. Having said that, Alessandro Paluzzi, an App Researcher, has noticed that the platform is developing a vertical feed layout for the explore area akin to TikTok. Once inside, you’ll be able to swipe through Instagram’s recommended content and numerous picture postings.
He adds that although the explore section would stay same, while within a post, the view will resemble a full-screen, Reel-style presentation. You may either press the back arrow to return to Browse or swipe through to the section’s content.
WhatsApp introduces a new ‘Archive’ feature that enables users to permanently hide obnoxious group conversations.
WhatsApp has introduced a new Archive feature that allows users to permanently silence and conceal loud or highly active groups. Naturally, you may return to the Archived folder and browse through the conversations.
According to the announcement made by WhatsApp. ‘Archive on WhatsApp enables you to manage and prioritize your private communications. Your archived conversations will stay archived and muted for the time being, but you may always restore them!’
Subscribers have always been able to store and mute conversations, but the new feature is that they will no longer get alerts when such chats receive new messages, thus concealing them from the chat listing. Only users have the ability to undo the ‘archive option’ and revert to the conversation view.
Instagram introduces additional privacy features and limitations on ad targeting in order to safeguard its younger users
Instagram has made a concerted effort to safeguard underage users from unwarranted on-platform harassment/abuse and access to inappropriate material. To make this more successful, Instagram is considering making ‘secret account’ the default setting for users under the age of 16/18.
As Instagram explains, “We aim to prevent young people from hearing from adults they don’t know or don’t want to hear from in any way possible. Private accounts, we think, are the best method to avoid this. As of this week, anybody under the age of 16 (or under the age of 18 in some countries) who joins Instagram will be automatically assigned a private account.”
Additionally, the platform is enforcing limits on ad targeting. According to Instagram, marketers will be able to target individuals under the age of 18 based on their age, gender, and geography. As a result, marketers will lose access to previously available alternatives such as interests and activity on other websites.
Facebook introduces the ‘Campaign Ideas Generator’ to assist companies with promotional efforts.
Facebook has introduced a new Campaign Ideas Generator, a mini-site designed to inspire and assist you in developing amazing campaign and promotion ideas. The generator offers a variety of insights, suggestions, and templates tailored to certain holiday events and company kinds.
This may seem like a cut-and-paste solution, but the ideation process requires you to explore and develop ideas independently. However, this generator offers useful hints and instructions. You may enter the site, choose your company type, and begin the process of idea creation. After doing so, three tabs will appear: Campaign Ideas, Data and Insights, and Resources.
While Campaign Ideas serve as a jumping-off point for your ideation process, Data and Insights offer data points for the criteria you’ve selected. The Resources category has case studies and papers that may assist you in honing your approach with Digital Marketing Updates.
As part of its e-Commerce drive, Twitter is testing a new ‘Shop Module’ on company accounts.
Twitter began testing Professional Profiles in April. To promote its on-platform e-Commerce efforts, the microblogging site is now testing out a new ‘Shop Module’ on company profiles with a selection of US-based companies.
The Shop Module is a section at the top of a profile devoted to selling products. Businesses may use a carousel to display their goods. When the Shop Module is active, customers may browse through the product carousel and touch on a product to learn more about it. They can even complete the transaction without ever leaving Twitter.
Google conducts a test of the ‘Areas Served’ feature for its Local Business Listings.
Google My Business/Local Business Listings are presently testing a new attribute. The ‘Regions Served’ property specifies and lists the geographical areas in which the company operates. Businesses will be able to update this via the ‘Info’ section of their Google My Business profile. More Digital Marketing Updates with regards to GMB will role out in the near future.
Instagram is beta-testing a new ‘Collaboration’ feature that allows users to collaborate on Reels and Posts.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. Being aware of What are the Latest Online Marketing Updates allows you to make informed decisions.
When users collaborate on posts or reels, the change will include two bubbles to indicate that two individuals contributed to the material. Additionally, the Collabor post will show on both users’ picture grids. This feature enables intriguing collaborations amongst users, as well as possibilities to enhance engagement via a wider reach. This may also pave the way for the development of a more robust Instagram community!
Instagram introduces a language translation feature to its Stories.
Instagram has been working to make the platform more accessible. To increase the platform’s content’s accessibility to a wider audience group, it has included language translation choices inside Stories. When you view a Story that includes interface text in some other language, Instagram will offer you the option to translate it on-screen.
According to the user’s phone settings, Instagram will identify foreign languages and provide a new ‘See Translation’ choice in the upper left corner of the Story in the foreign language. When you touch on it, a pop-up window containing the interpretation of the content in the Story will appear. According to Instagram, the feature now covers around 90 languages, with translation accessible just for text at the moment.
WhatsApp capitalizes on the audio-social movement with the addition of ‘joinable calls’ at its latest Online Marketing Updates
While many regions of the globe remain under lockdown due to the COVID-19 epidemic, people continue to rely on technology and social media to communicate with their loved ones. With group audio conversations in more popularity than ever, WhatsApp is capitalizing on the trend with a brand-new ‘joinable call’ upgrade to the app’s group call function.
With able to join calls, you can see all active calls and select to join them at any moment, even while the call is in process. You may also exit and rejoin the call at any time throughout the duration of the session.
Instagram introduces a new ‘Sensitive Content Control’ feature to help users better control their content consumption.
Instagram has added a new ‘Sensitive Content Control’ feature to the account settings to allow users to better control their on-platform experience. The Sensitive Content Control setting provides users with three options:
Allow – You may see more images or videos that are distressing or insulting. Limit (By Default) – You may encounter some images or videos that are distressing or offensive. Limit Additionally, you may see lesser images or videos that are unpleasant or insulting.
To access these options, navigate to Settings > Account > Sensitive Content Controls. All users have the ‘Limit’ option enabled by default. The ‘Allow’ option is available to users who are at least 18 years old. This option in the app’s Account Settings helps to improve the platform’s usability and protects users from undesired exposure.
Twitter enhances its recommendation system by adding upvote and downvote buttons to responses.
A few people were enthused when they saw upvote and downvote buttons for Tweet responses. However, Twitter quickly clarified that it is not adopting Reddit’s up and downvoting functionality.
Twitter said that the buttons are part of a small-scale study to determine the relevance of responses among its audience/users and to ascertain the kind of responses they find engaging and relevant.
This is being done to enhance the platform’s recommendation algorithm and to offer users more relevant tweets. Twitter explained that downvotes are not public, whereas upvotes are shown as likes.
Google’s new Online Marketing Updates explains why a website is ranked in the first place.
Google has introduced a new tool that will provide information and explain why the search engine ranks a website. This new feature is for the ‘About the result’ layer, where Google will explain why and how that page gets ranked. The search engine explains up to nine distinct variables that contribute to a page’s ranking, including the following:
(1) The search phrase corresponds to the page’s or HTML’s content (like title tags, etc.)
(2) The search phrase is connected (synonymous) to the page’s content.
(3) The search phrase corresponds to or is linked to the page’s links.
(4) The pictures on this page are contextually relevant to the search phrase.
(5) The language used is appropriate for the inquiry (i.e., English queries are more likely to match on English content)
(6) The page’s region or the area it serves is relevant to the inquiry .
Google is likely to add more variables to this list. This may be advantageous for Content creation experts who want to optimize their material for higher ranks. Apart from that, Google provides suggestions on how users may optimize their searches.
Google conducts a test in which Maps is shown on the right side of the local pack.
Google is experimenting with a new structure for the local pack. The Search Engine is experimenting with the placement of Maps on the right side of the local pack results, as opposed to above the local pack listings. This appears to be one of Google’s many experiments with the presentation and layout of Search Results.
Google discontinues the use of the AMP designation in mobile search results.
Google has deactivated the AMP label display in mobile Search results. The AMP lightning bolt symbol is no longer shown on the sites or the Top Stories carousel. Users were previously able to view non-AMP sites in these areas, however AMP pages do not now have AMP labels or symbols.
Google now includes rich results for ‘Math Solvers’ in the Google Search Console performance report.
Google has updated the Google Search performance report with a new filter. You’ll now notice a new ‘Math Solvers’ listing underneath the ‘Search Appearance’ filter, which is a new rich result that assists you in solving Math issues on Google.
In March of this year, Google introduced structured data and debugging capabilities to Math Solver. Google has recently included a metric in Search Console’s performance report to indicate how well these rich results perform.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. What are the Latest Online Marketing Updates, kindly do share it with the community.
A businesses primary goal is to have a client base; that they can concentrate on to achieve at the beginning of their launch. Furthermore find conventional ways of advertising, such as printed advertisements and mailers. Below is a summary of the 5 Reasons why digital marketing is important in Colombo.
Businesses can expect to prosper in the first couple of years, and then then they begin to wonder whether they will get to grow their online services, so there is no danger of losing their customers.
Small companies should take into consideration the plethora of prospective customers in the online industry. To start a small company, no matter how recent, you must realize the potential for larger profits.
Are You delaying in using Digital Marketing?
Would you like to invest your time and money into digital ads, instead of avoiding it? Small business owners may have different motivations for resisting this approach. But no matter what the cause, the approach, everyone is procrastinating. Regardless of what stage they are in their business development. We at Digital Nomad Nomad Ventures, a website design agency located in Colombo create E-commerce Website Designs for Rs 60,000.
Small companies often feel they do not have the resources or capital to be by their side while attempting to engage in online activity. When they become more involved with business, they realize that it’s an important facet of human experience they’re unfamiliar with.
And that means further opportunities and more education are needed. They may be happy to make their company expand incrementally. Sticking with one style of ads and taking their time to progress rather than making their business progress quickly and needing to adapt to keep up with new market trends.
They may consider the most expedient tactic to be to be to simply to wait for people to turn up. A s a small as two as small as they can seem, because they’re a small enterprise, they figure they just have a limited number of clients.
This will not help us do anything. There is no assurance that your company will attract clients unless you aggressively advertise even if the word of mouth does not do well, and if it does, you will just gain as much as you would need cover your costs. These is why digital marketing is important in Colombo.
Your Customers Are Online Surfing the Internet
Can you imagine you have yet to invest in digital marketing? Because you are not yet able to take on the challenge? Will it take time for you to realize the digital marketing’s potential and adapt to the needs of your business before you find out your competitors are ahead using it?
Your clients and future customers are still on the World wide web, but this strategy doesn’t have a really clear target to aim for. At the moment In this day and age t hat’s also possible they’re still scouring the market for a company much like yours. However, they’re likely to choose someone else if they can’t locate you quickly.
This is how it is done in this day and age. Before anyone makes a purchase in your business, they study whatever they can figure out about you and your business. And see whether there is an opportunity to increase their knowledge and see whether there is room for a brand within your specific sector.
If you have a website and a significant online presence, you are anticipated to have already been found on the internet. You will want customer testimonials in order to see what others are thinking regarding your business, and whether it is a positive decision to work with you.
If the customers can’t locate you on the online, they will presume that you don’t have a really good or proven online reputation. You should take these opportunities into account because there is a very strong risk, they will not take you seriously, and they will easily abandon your company. There is a really good chance that they won’t change their minds after they have reached that choice.
Your Competitors Are Online looking for customers
In order for your company to be competitive, you need to focus on what your rivals are doing and incorporate it into your business strategy. Don’t just think about your competitors as to those you are planning to get out and humiliate. Consider them in the context of competition—as colleagues who will help you get better
This is a helpful strategy to identify what the behaviors of your competitors are, because you can have a sense of what you should and what isn’t working. You are almost definitely up against competitors in whatever field of industry you are in, because they also have a web presence. Could you elaborate on what sort of advertising are they’re using? Is their social network mainly based on infographics or does it feature a ton of videos?
When do they get their message into their brand and what sets them apart? How successfully can they connect with the audience? How much do you believe you should build on it? There is no way you can survive in the digital environment without taking part in it. Competitors are also looking as to why digital marketing is important in Colombo
Your platform does not have unique or pertinent information does not guarantee you any conversion. But you can also focus on including your own unique information to increase your chances of success. Y our customers can’t have no option if they aren’t aware of your offerings And if your rivals still have the advantage. You can strive to expand your business in this market regardless of whether you have a specific goal.
Allow your customers to find you
On the other side, nowadays it is very obvious that customers go to the online location where they feel they will find what they are searching for first. And if it is anything as simple as searching for a product or service, the customer would more definitely go to Google Search.
Your business can or the service may be located on the internet, but if your competitors have a simpler way of being identified than finding your business. Then you are lost in the search results. Other than building a website, there are several search engine optimization strategies you may use to distinguish yourself from other small businesses in the first position of a search.
It is advisable to have a minimum of easy, high-priority questions that your customers will want answers to, such as “Where are you located? What do you specialize in?” in your first set of questions on your website. Your visitors will be able to compare your pricing, deals, and the deals of your rivals alongside your site as you browse at your competitors’ websites, all at the same time.
For you to be aware of what is going on around you, you must be aware of what you are not. Your prospect(s) have already figured out what you and your rivals have to sell and how they stack up. And that’s why they’re looking for it online. We at Digital Nomad Nomad Ventures, a social media marketing agency located in Colombo offer Social media marketing for Rs 19,500 / Month.
Be ready when the Customers knock you
Think about digital marketing as an approach to be more open to the individuals or businesses that you are targeting for your goods and services. Although your company is contained inside your walls, it has several possibilities. Expanding the client pool will help the company in a far broader way, more diverse way than only relying on local clients.
Even when you aren’t actively selling your product or service, you may establish a web presence to benefit your company. If you have a retail location, clients will be able to visit you whenever they have the time, regardless of the hour of day or night.
Customers and prospects will quickly give you email requests, buy your items, and scope out or search your inventory anytime. Customers who cannot travel to your geographic location can also do business with you.
Identify your right target audience
The different kinds of digital marketing approaches help you to connect with your prospects. You will get to know them as people, and they’re looking to discover what they’re after. If it’s on Facebook or on your site, you may launch a discussion. T o perform a survey or seek to get to know them Don’t ignore them; don’t turn your back on them and pay no heed to them.
When you make connections with those than those of face-to-to-face, you will start to get a sense of the needs you would be addressing. Do they hurt in some part? What are you going to say to them? Using digital marketing strategies and resources and approaches to define the consumers’ favorite methods achieves the same benefit. Which is that your customers will excel without needing to rely on guessing.
Second, you establish a stronger bond with your clients by talking about their interests and demonstrating that you appreciate their issues. In addition to running a store, you are a community and a corporation, you are a society as well. In our relationship, you are allowed to reveal your true feelings and motives. Where customers have already purchased from a company, they are far more likely to purchase additional items from the same firm.
A ton of other types of advertisement cost less and don’t pull about as much return as digital ads. People in small business want to carry out as much work as possible with a small budget is so also with the larger corporations. Because of the variety of formats. Your company can be better suited to use various digital media, and acquire a large number of customers even though the budget is tight. We at Digital Nomad Nomad Ventures located in Colombo offer SEO Consultancy for free with all our digital marketing packages.
You can spend more in digital marketing if you have a smaller company. Utilizing digital marketing would help you with your business’s development. It is always good to know twhy digital marketing is important in Colombo.
DISCLOSURE: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support my website to make quality content and recommend products for you.
Check out the latest digital marketing updates from Digital nomad Ventures. We are a top rated Digital Marketing and Website development company in Colombo.
WhatsApp updates privacy policy, paves the way for the integration of Facebook’s Messaging Apps
Facebook has brought WhatsApp into its move towards the integration of its messaging apps. This will eventually enable users to cross-message from Instagram to Messenger to WhatsApp, without having to download the respective apps, individually. Users received a pop-up on their WhatsApp, stating the update of its terms and privacy policy, which has done away with the option of ‘not having your WhatsApp account information shared with Facebook’. Users will have to accept the new terms to continue using the messaging platform. The update will be effective from February 8th, 2021.
Facebook adds new alert options, expands engagement alerts for groups
After launching the ‘Engagement Alerts’ feature for groups last year, Facebook is now expanding this option to more group admins with added elements that will enable group managers and admins to stay on top of relevant discussions/engagements. Engagement alerts bring to the notice of admins, the posts and comments that are getting higher traction. The alerts can be switched on within the Group settings.
The new set of updates include new tools, which enable admins/managers to set parameters to the alerts. This will make it easier to ensure they stay on top of specific types of interactions in groups, with alerts that help them keep track of key trends.
Instagram tests new Stories layout on desktop
Instagram is testing a new layout for Stories on desktop. The layout is designed to make it easier to scroll through the various stories on the bigger screen. The new format presents the stories in a carousel, as opposed to the stories from a single profile, which took up the entire frame.
Facebook tests new post composer, simplifies the addition of photos
Facebook is testing a new post composer, which is more visual-centric, making it easier to add photos to your post. This updated composer puts the latest images from your Camera Roll in a panel display just below the composer frame. This means that users will no longer see the ‘Choose Photos’ panel below the composer window, aiding them to add their recent images to the post directly.
Google launched subtopics ranking in mid-November
Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said.
Google My Business launches new performance reporting
Google is now rolling out new performance reports within the Google My Business Insights section. These new reports have been long-time coming, with hints of it back in August and then again last month. But now, these reports are live for you to access and test out.
Facebook updates Page layout for public figures, which de-emphasises the Page likes
After testing it back in July, Facebook has launched its new page layout, which places more emphasis on the page following over page likes. The new layout has completely removed the ‘Like’ button from the main page with the ‘Follow’ button made more prominent, along with the follower count. In addition to this, the new page layout also brings in more management options and engagement insights.
