Users of a website or web application are able to more easily maintain track of their position inside the platform by using a sort of secondary navigation system known as breadcrumb navigation. It often takes the form of a list of links that are located at the very top of a web page. These links indicate where the page is in the organizational structure of the site’s content.

For instance, if a user is looking at a page about a particular product, the breadcrumb may show the path that the user took to get to that page, such as “Home > Products > Electronics > Smartphones > Samsung Galaxy S21.” Another example would be if a user was looking at a page about a specific brand of smartphone.

Breadcrumb navigation may make it simpler for users to go back to higher-level pages or to other sections of the site, in addition to helping visitors better comprehend the context of the page they are now seeing.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. With 8 years of experience in the industry, Krishnaprasath Krishnamoorthy has a deep understanding of the constantly-evolving world of search engine optimization and how to make websites rank better on search engines like Google. From on-page optimization to link building and beyond, Krishnaprasath Krishnamoorthy is an expert in all areas of SEO and is dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals.