Breadcrumb navigation shows the user where they are in the website’s structure. It often takes the form of a list of links at the top of the page that displays the user’s position within the website’s hierarchy. Breadcrumb navigation is often used on e-commerce websites to help customers understand how the different pages and parts of the site connect to each other.
In terms of SEO, breadcrumb navigation may assist consumers to locate the content they’re searching for by making it simpler for search engines to grasp the structure of a page. Additionally, it aids in internal linking, which increases the website’s pages’ exposure on search engines.
A row of links makes up the breadcrumb navigation, which normally displays as a horizontal bar at the top of the page. From the home page up to the current page, each link symbolizes a page in the hierarchy. For instance, the breadcrumb may say “Home > Products > Product Category > Specific Product” if a user is on a page for a particular product.
In addition to facilitating user navigation, breadcrumb navigation boosts a website’s SEO. It makes it simpler for search engines to crawl and index pages by assisting them in understanding the website’s structure. It also helps to enhance the website’s internal linking, which may improve the website pages’ exposure on search engines.
Also, it’s important to know that breadcrumb navigation may help with accessibility because it lets assistive technologies like screen readers help users understand how the website is set up.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867