A link on a web page that links to a web page or resource that does not exist are known as a broken link, which is also often referred to as a dead link or a broken hyperlink. Broken links may occur for a number of different causes, including when a web page or resource has been relocated or destroyed, when there is a mistake in the link’s URL, or when there is an error in the spelling of the link’s destination URL.

In the context of search engine optimization (SEO), broken links may be an issue because they can prevent search engines from crawling and indexing particular pages on a website. In other words, they can hinder a website from being optimized for search engines.

This may have a detrimental effect on the website’s ranks in search engines and make it more difficult for people to obtain the material that they are searching for on the website. It is essential to routinely scan a website for any broken links and to restore them if you want to enhance its search engine optimization (SEO).

In the context of search engine optimization (SEO), fixing broken links may be done in a number of different methods, including the following:

Replace the broken link with one that goes to an acceptable page that already exists on the website. A 301 redirect may be used to accomplish this goal. This kind of redirect notifies search engines that the previously broken link has been permanently relocated to the new site.

Make sure the link goes to the right URL by updating it. If the webpage or resource that the link was supposed to connect to has merely moved to a new location, you may change the link so that it points to the new URL by following the instructions in the previous sentence.

Delete the link that no longer works from the webpage. It is possible that you may be required to delete the link from the website in the event that the website page or resource to which the link formerly directed no longer exists and there is no acceptable alternative.

It is essential to do routine checks for broken links on a website and make the necessary corrections in order to enhance the overall user experience and keep up with high search engine results. You may find and repair broken links on your website with the assistance of several tools that are now accessible, such as software that checks for broken links.

Krishnaprasath Krishnamoorthy

Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach.  From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867