Website Site Audit: Perform a Website Audit using SEO Tools to look for technical SEO errors.
Website structure and architecture: This includes analyzing the website’s navigation, URLs, and internal linking structure to ensure it is logical and easy for both users and search engines to understand.
Content optimization: This includes analyzing the website’s content to ensure it is relevant, high-quality, and keyword-optimized. We need to re-write all product content including the target keywords mentioned in the concerns.
Conduct keyword research: Identify the keywords and phrases related to the “Concern” categories that potential customers are searching for to find the products in their respective interests.
Optimize the title tag and meta description: Use the primary target keyword in the title tag and meta description and make sure they are compelling and accurately reflect the content on the page.
Optimize header tags: Use header tags (H1, H2, H3, etc.) to structure the content on the page and make it easy for search engines to understand the main topics and subtopics of the page. Use the primary keyword in the H1 tag and include it in other header tags.
Optimize images: Use descriptive and relevant file names for images and include alt tags that accurately describe the image and include the primary keyword.
Optimize internal linking: Use internal links to help search engines understand the structure of the websites and the importance of each page.
XML sitemaps and Indexability: This includes analyzing the website’s XML sitemap, robots.txt file, and other technical elements to ensure it can be easily indexed by search engines.
Manually submit URLs to Google Search Console: Check for URLs that are not indexed and then manually re-submit them for indexing.
Link analysis: This includes analyzing the website’s backlink profile to ensure it has high-quality inbound links.
Google Analytics: This includes analyzing the website’s analytics data to understand how users are interacting with the site and identify any potential issues.
Bing Webmaster: The Google Search Console account can be copied to Bing Webmaster. This is important as the websites need to rank on Bing Search Engine as well since they are slowly gaining search engine market share.
Bing Index Now Plugin: Install this plugin on both websites and connect the Bing Webmaster API, so that website content updates are automatically submitted for indexing to Bing.
Crawling and indexing: Ensuring that search engine crawlers can easily crawl and index all of the website’s pages. Checking Issues with Google’s ability to index the website’s content, such as duplicate content or incorrect robots.txt file.
Structured data issues: issues with the structured data (such as schema markup) on the website, which can affect how your content appears in search results.
Core Web Vitals report: issues with the performance of the website, such as loading speed and visual stability.
Mobile optimization: Optimizing the website for mobile devices, including making it responsive, improving load times, and ensuring that it is accessible to mobile users.
Site speed optimization: Improving the website’s load times to ensure that pages load quickly and efficiently, improving the user experience and boosting visibility in search engines.
HTTPS encryption: Ensuring that the website is secured using HTTPS encryption to protect sensitive user data and improve visibility in search engines.
Canonicalization: Setting up proper canonicalization to avoid duplicate content issues and improve visibility in search engines.
Use an Authors Box: Create an author’s profile and make it appear at the bottom of the posts with social links so that it meets Google E-A-T (Expertise, Authoritative, Trustworthiness) guidelines.