Off-page SEO and Local SEO

Off-page SEO:

Off-page SEO refers to the optimization efforts that are made outside of a website to improve its visibility and ranking in search engines. This can include building backlinks from high-authority websites, establishing a strong social media presence, and engaging in online reputation management to improve the website’s overall credibility and authority. Off-page SEO is critical in helping search engines determine the relevance and quality of a website, as well as its popularity among users.

Local SEO:

Local SEO is a subcategory of SEO that focuses on optimizing a website to rank well in search engines for specific geographic locations. This can include optimizing the website for local keywords, ensuring that the website’s information is accurate and up-to-date, and building citations and backlinks from local business directories and websites. Local SEO is essential for businesses that want to reach local customers, such as brick-and-mortar stores or service-based businesses that operate within a specific geographic area. By optimizing for local search, a business can improve its visibility and attract more local customers, which can drive sales and increase revenue.


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Local SEO Strategy


Optimize Google My Business: Add photos and encourage customers to leave reviews. We would need a collection of images to upload daily.

Posting events and updates: Any information related to corporate events, photos, etc. should be posted on Google My Business.

Get listed in online directories: Submit the website URLs to online directories such as Yelp, Yellow Pages, and Bing Places for Business.

Get listed in relevant local organizations: Consider getting listed online in relevant local business organizations, chambers of commerce, or other trade associations.

Encourage customer reviews: Ask customers to leave reviews on our Google My Business listing and other review sites such as Yelp. We need to get at least a thousand 5-star reviews.

Use schema markup: Use schema markup to help search engines understand our business’s contact information and its relationship to local search queries.

Monitor Local SEO: Use tools such as Google Analytics, Google My Business Insights, and SEO Tools like Ubersuggest to track the website’s local search performance and find opportunities for improvement.

Create local content: Create content that is relevant to the local audience and is tailored to their interests and needs. This can include events, local news, and other information relevant to the local area.

Continuously evaluate and adjust your strategy: Local SEO is an ongoing process, and you should continually monitor the website’s performance and make adjustments as necessary to stay ahead of the competition.


Off-Page SEO Strategy


Link building:  Backlinking can be done by writing articles on platforms like LinkedIn, Quora, Reddit, etc, and externally linking the website blogs to these social media article posts.

Share Blog Post URL’s on YouTube: YouTube has a new feature to share posts with images and website URLs. This can increase brand awareness and drive more traffic to your website.

Share Blog Post URL’s on Google My Business: Cross-post all blog URL’s on GMB, as this will increase the chances of the Blog URLs getting indexed faster. And Google will showcase all the product URLs, once all the products are uploaded on GMB.

Guest blogging: Reach out to other websites in your industry and offer to write a guest blog post. This can help increase visibility and drive traffic to your website.

Online reviews: Encourage customers to leave positive reviews on Google My Business. The more 5-star reviews, the website will stand out in Google search results. This can help to boost your online reputation and visibility.

Content distribution: Share our blog content and course content on Medium, LinkedIn Articles, Quora, and Reddit to gain more exposure and backlinks.

Monitor brand mentions: Use tools such as Google Alerts to track when the brand is mentioned online, so we can engage with people who are talking about our brand.

Optimize for local search: Optimize the website blogs for local search by including location-based keywords and submitting them to Google Search Console.


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