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Topic starter
Negative keywords prevent an otherwise eligible query from triggering an ad that isn't aligned with the search's intent.
Posted : 15/06/2024 11:30 am
Topic starter
By adding negative keywords, you can stop your ads from showing for searches that are not relevant to your product or service. This can help to improve the relevance of your ads and save you money on clicks from people who are not likely to convert into customers.
For example, if you sell running shoes, you might want to add the negative keyword "buy used shoes" to your campaigns. This would prevent your ads from showing for searches related to buying used shoes, which is not something that you offer.
Overall, negative keywords are a valuable tool for improving the performance of your pay-per-click (PPC) campaigns.
Posted : 15/06/2024 11:30 am
