If you're looking to boost sales and maximize revenue in your Shopify store, product bundling is one of the most effective strategies. Shopify product bundles encourage customers to buy multiple items together, increasing their overall purchase value while improving their shopping experience.
A well-designed bundling strategy can help you increase average order value (AOV), clear inventory, and enhance customer satisfaction. In this guide, we’ll explore practical ways to use product bundles to increase sales and grow your Shopify store.
1. Offer Value-Driven Bundles
Customers love deals that provide added value. When creating bundles, make sure they offer something extra—whether it's a discount, convenience, or exclusivity.
Examples:
- A skincare bundle that includes a cleanser, toner, and moisturizer at a 10% discount compared to buying separately.
- A gaming bundle with a console, extra controller, and popular game at a bundled price.
🔹 Why it works: Customers feel like they’re getting a deal, making them more likely to purchase.
2. Use a Shopify Product Bundle Builder App
Shopify doesn’t natively support product bundles, but you can use third-party apps like:
- Bundler – Product Bundles
- Bold Bundles
- ReConvert
These apps allow you to customize bundle pricing, offer mix-and-match options, and track bundle performance.
🔹 Why it works: Automating bundles ensures seamless checkout and increases conversions.
3. Highlight Bundles on Product Pages
Make sure your bundles are visible and appealing by promoting them on product pages, the homepage, and even in the cart.
How to do it:
- Add a “Frequently Bought Together” section.
- Use bold headlines like “Complete Your Look” or “Upgrade Your Setup” to grab attention.
- Display bundle savings (e.g., “Save 15% when you buy this set!”).
🔹 Why it works: Customers are more likely to add bundles to their cart when they see a clear value proposition.
4. Create Limited-Time Bundle Offers
Adding urgency to your bundle deals can drive quick action and increase sales.
Examples:
- “Weekend Exclusive: Get 20% off this bundle – Ends Sunday!”
- “Flash Sale: Buy our Fitness Starter Pack today and get a free water bottle!”
🔹 Why it works: Fear of missing out (FOMO) encourages customers to buy immediately instead of delaying their purchase.
5. Offer Post-Purchase Bundle Upsells
You can increase AOV even after checkout by suggesting additional bundles through post-purchase upsells.
Examples:
- After a customer buys a phone, offer a discounted accessories bundle at checkout.
- After purchasing a skincare product, offer a nighttime skincare bundle as an add-on.
🔹 Why it works: Customers are more likely to buy additional products when they’ve already committed to a purchase.
6. Let Customers Build Their Own Bundles
Customization makes bundles even more attractive. Letting customers mix and match products allows them to create a bundle that best fits their needs.
Examples:
- Build-Your-Own Snack Box – Choose any five snacks for a fixed price.
- Pick 3 T-Shirts for $50 – Let customers select their preferred colors and sizes.
🔹 Why it works: Personalized bundles increase engagement and sales while giving customers more control over their purchase.
Conclusion
Shopify product bundles are a powerful way to increase sales, boost AOV, and enhance customer satisfaction. By offering value-driven bundles, promoting them effectively, leveraging upsells, and using urgency techniques, you can drive more conversions and maximize revenue.
Start implementing these bundling strategies today, and watch your Shopify store thrive!
