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This means that you should organize your campaigns based on what you want to achieve (e.g., generate leads, increase sales) rather than by the specific channel (e.g., search, display) where the ads are shown.
Posted : 15/06/2024 11:17 am
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Here's why focusing on business goals is a good practice for AI-powered solutions:
- Machine learning algorithms can consider multiple factors: AI can consider factors like device, location, audience, and match type at each auction, eliminating the need for manual segmentation within the account structure.
- Simpler campaign structure allows for better optimization: By streamlining your account structure, you give the AI more data to work with, which can lead to better overall performance.
- Focus on refining goals and decision-making: With a business-goal oriented structure, you can concentrate on setting clear objectives and interpreting the data provided by the AI for better decision making.
Posted : 15/06/2024 11:17 am