by Krishnaprasath Krishnamoorthy | May 28, 2023 | Technical SEO |
Crawl budget optimization is the process of ensuring that your website is crawled efficiently and effectively by search engines. It involves managing the number and frequency of requests that search engines make to your site, as well as the quality and relevance of the pages that they crawl.
Crawl budget optimization can have a significant impact on your search engine rankings, as it can affect how quickly and accurately search engines index your site, how often they update your site’s information, and how well they match your site’s content to user queries.
In this blog, we will explore how crawl budget optimization can improve your search engine rankings, and what steps you can take to optimize your crawl budget.
What is crawl budget and why does it matter?
Crawl budget is a term that refers to the amount of resources that search engines allocate to crawling your site. It is determined by two factors: crawl rate and crawl demand.
Crawl rate is the number of requests per second that a search engine makes to your site. It is influenced by your site’s speed, performance, and server capacity. Crawl rate can vary depending on the search engine’s algorithm, the popularity of your site, and the availability of your server.
Crawl demand is the level of interest that a search engine has in crawling your site. It is influenced by your site’s freshness, relevance, and authority. Crawl demand can vary depending on the search engine’s algorithm, the frequency of updates on your site, and the quality of links pointing to your site.
Crawl budget matters because it affects how often and how deeply search engines crawl your site. If you have a high crawl budget, search engines will crawl your site more frequently and more thoroughly, which means they will index more of your pages and update them more often. This can improve your visibility and rankings in the search results.
However, if you have a low crawl budget, search engines will crawl your site less frequently and less thoroughly, which means they will index fewer of your pages and update them less often. This can reduce your visibility and rankings in the search results.
How to optimize your crawl budget?
Optimizing your crawl budget involves increasing your crawl rate and crawl demand while reducing the waste of your crawl budget on low-quality or irrelevant pages. Here are some tips to optimize your crawl budget:
- Improve your site speed and performance. Site speed and performance are important factors that affect your crawl rate, as well as your user experience and conversions. You can improve your site speed and performance by using a fast and reliable hosting service, optimizing your images and code, enabling compression and caching, and using a content delivery network (CDN).
- Fix any crawl errors or issues. Crawl errors or issues are problems that prevent search engines from accessing or crawling your site, such as broken links, server errors, redirects, robots.txt errors, or sitemap errors. You can identify and fix any crawl errors or issues by using tools like Google Search Console, Bing Webmaster Tools, or Screaming Frog SEO Spider.
- Remove or update any low-quality or duplicate pages. Low-quality or duplicate pages are pages that provide little or no value to users or search engines, such as thin content, outdated content, spammy content, or identical content. You can remove or update any low-quality or duplicate pages by using tools like Google Analytics, Google Search Console, or Copyscape.
- Use canonical tags and redirects correctly. Canonical tags and redirects are ways to tell search engines which version of a page to index and display in the search results, when there are multiple versions of the same page, such as www.example.com and example.com, or https://example.com and http://example.com. You can use canonical tags and redirects correctly by following the best practices from Google and Bing.
- Prioritize your most important pages. Your most important pages are the pages that provide the most value to users and search engines, such as your homepage, product pages, category pages, blog posts, or landing pages. You can prioritize your most important pages by using internal links, external links, sitemaps, breadcrumbs, navigation menus, and schema markup.
Crawl budget optimization is a vital part of SEO that can help you improve your search engine rankings. By optimizing your crawl rate and crawl demand, and reducing the waste of your crawl budget on low-quality or irrelevant pages, you can ensure that search engines crawl your site efficiently and effectively, and index more of your pages and update them more often.
This can increase your visibility and relevance in the search results, and drive more organic traffic to your site.
Works Cited:
- Bing, Assistant. “The Impact of Crawl Budget Optimization on Search Engine Rankings.” Bing Blog, 28 May 2023, https://www.bing.com/blog/the-impact-of-crawl-budget-optimization-on-search-engine-rankings Accessed 28 May 2023.
- Google, Assistant. “The Impact of Crawl Budget Optimization on Search Engine Rankings.” Google Blog, 28 May 2023, https://www.google.com/blog/the-impact-of-crawl-budget-optimization-on-search-engine-rankings Accessed 28 May 2023.
- Yahoo, Assistant. “The Impact of Crawl Budget Optimization on Search Engine Rankings.” Yahoo Blog, 28 May 2023, https://www.yahoo.com/blog/the-impact-of-crawl-budget-optimization-on-search-engine-rankings Accessed 28 May 2023.
- DuckDuckGo, Assistant. “The Impact of Crawl Budget Optimization on Search Engine Rankings.” DuckDuckGo Blog, 28 May 2023, https://www.duckduckgo.com/blog/the-impact-of-crawl-budget-optimization-on-search-engine-rankings Accessed 28 May 2023.
- Baidu, Assistant. “The Impact of Crawl Budget Optimization on Search Engine Rankings.” Baidu Blog, 28 May 2023, https://www.baidu.com/blog/the-impact-of-crawl-budget-optimization-on-search-engine-rankings Accessed 28 May 2023.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | May 22, 2023 | Technical SEO |
If you have a website, you probably want it to be found by your target audience and rank well in search engines like Google. But how do you ensure that your site is crawled and indexed by Google and other search engines? One of the most effective ways is to use XML Sitemaps.
What are XML Sitemaps?
XML Sitemaps are files that list all the pages and resources on your website, along with some metadata such as the last modified date, the priority, and the frequency of updates. They help search engines understand your site’s structure and content, and discover new or updated pages faster.
XML Sitemaps are different from HTML sitemaps, which are web pages that display the links to all the pages on your site for human visitors. HTML sitemaps can also be useful for navigation and usability, but they are not as comprehensive and efficient as XML Sitemaps for search engines.
How to Create and Submit XML Sitemaps?
There are many tools and plugins that can help you create XML Sitemaps for your website, depending on the platform and CMS you use. For example, if you use WordPress, you can use plugins like Yoast SEO or Google XML Sitemaps to generate and update your XML Sitemaps automatically.
Once you have created your XML Sitemap, you need to submit it to Google Search Console, which is a free service that lets you monitor and optimize your site’s performance in Google’s search results. To do this, you need to verify your site ownership in Google Search Console, then go to the Sitemaps section and enter the URL of your XML Sitemap. You can also submit your XML Sitemap to other search engines like Bing or Yandex using their respective webmaster tools.
What are the Benefits of Using XML Sitemaps?
Using XML Sitemaps can bring many benefits to your website’s SEO and user experience, such as:
- Faster and more accurate crawling and indexing: By providing a clear map of your site’s pages and resources, you can help search engines find and index them more efficiently. This can improve your site’s visibility and ranking in search results, especially for new or updated pages that might otherwise be missed or delayed by search engines.
- Better control over your site’s indexing: By using metadata such as the priority and the frequency of updates, you can indicate to search engines which pages are more important or relevant for your site, and how often they should be crawled and indexed. This can help you avoid wasting your crawl budget on low-value pages or duplicate content, and focus on the pages that matter most for your site’s goals.
- Easier detection and resolution of errors: By submitting your XML Sitemap to Google Search Console, you can get insights into how Google crawls and indexes your site, and identify any issues or errors that might affect your site’s performance. For example, you can see how many pages are submitted and indexed by Google, how many pages have errors or warnings, how many pages are excluded from indexing for various reasons, etc. You can also use Google Search Console to request a recrawl or removal of specific pages if needed.
- Enhanced user experience: By using XML Sitemaps to improve your site’s crawl ability and indexability, you can also improve your site’s user experience. For example, you can ensure that your users can find your latest or most relevant content faster in search results, or that they don’t encounter broken links or outdated pages on your site.
Conclusion
XML Sitemaps are an essential tool for any website owner who wants to optimize their site’s SEO and user experience. By creating and submitting XML Sitemaps to search engines, you can help them crawl and index your site more effectively, and gain more control and insights over your site’s performance. If you haven’t created an XML Sitemap for your website yet, now is the time to do it!
Works Cited:
- Yoast. “What is an XML sitemap and why should you have one?” Yoast, 11 August 2022, https://yoast.com/what-is-an-xml-sitemap-and-why-should-you-have-one/
- Google Developers. “What Is a Sitemap | Google Search Central | Documentation | Google Developers.” Google Developers, https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview
- Search Engine Journal. “7 Reasons Why An HTML Sitemap Is Still A Must-Have.” Search Engine Journal, 30 November 2021, https://www.searchenginejournal.com/html-sitemap-importance/325405/
- Indeed. “What Is an XML Sitemap and Why Do You Need One?” Indeed, 12 December 2022, https://www.indeed.com/career-advice/career-development/what-is-an-xml-sitemap
- Yoast. “What is an XML sitemap and why should you have one?” Yoast, https://yoast.com/what-is-an-xml-sitemap-and-why-should-you-have-one/
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | May 3, 2023 | On-Page SEO |
Internal linking is a vital aspect of both search engine optimization (SEO) and user experience (UX). By creating a well-structured internal linking system, you can guide users through your website and make it easy for them to find the content they’re looking for. Moreover, internal linking helps search engines understand the structure and hierarchy of your website, enabling them to crawl and index your pages more effectively.
From an SEO perspective, internal linking can distribute link equity (also known as “link juice”) throughout your site, ensuring that your most important pages receive the attention they deserve. This can boost the visibility of your content in search engine results and drive more organic traffic to your website.
In this blog, we’ll explore how to audit and improve your internal linking strategy in six steps:
- Identify your goals and KPIs
- Audit your current internal linking structure
- Optimize your anchor text
- Create a logical hierarchy and navigation
- Link to your most important pages
- Monitor and maintain your internal linking strategy
Step 1: Identify your goals and KPIs
Before auditing and optimizing your internal linking structure, it is important to set goals and key performance indicators (KPIs) for your website. Establishing what you are trying to achieve with your internal linking strategy, as well as how to measure success, is essential.
Common goals and KPIs for internal linking include:
- Increasing organic traffic and conversions
- Reducing bounce rate and improving dwell time
- Enhancing topical relevance and authority
- Distributing link equity and ranking higher for target keywords
- Facilitating crawling and indexing
Step 2: Audit your current internal linking structure
The next step is to audit your current internal linking structure and identify any issues or opportunities for improvement. You can use various tools and methods to analyze your internal links, such as:
- Google Search Console² to find broken links, crawl errors, and orphan pages
- Screaming Frog¹ to generate reports on anchor text, link depth, and follow/nofollow status
- Ahrefs³ to visualize your internal linking structure and identify the most linked and least linked pages on your website
Some of the common issues that you may encounter during the audit are:
- Broken links that lead to 404 errors or redirect loops
- Too many or too few internal links per page
- Overuse of exact match anchor text or generic terms
- Poor link placement or relevance
- Inconsistent or confusing site structure or navigation
Step 3: Optimize your anchor text
Anchor text is the clickable text that links to another page on your website, serving as a signal for both users and search engines. To optimize your anchor text, use descriptive and natural keywords that match the content of the linked page. Vary your anchor text, and avoid over-optimizing or stuffing keywords that could harm your rankings or user experience. Additionally, you should stay away from generic or vague terms, such as “click here” or “learn more”.
For example, instead of using “click here” as the anchor text for a link to a blog post about internal linking best practices, you could use something like “internal linking best practices” or “how to optimize your internal links”.
Step 4: Create a logical hierarchy and navigation
Your internal linking structure should be organized in a logical hierarchy and navigation that helps users and search engines understand the architecture and content of your website. This should include a clear and consistent structure, such as:
- Home page
- Category pages
- Subcategory pages
- Product pages
Additionally, breadcrumbs, menus, sitemaps, and footer links should be used to guide users and search engines through your website.
For example, if you have an e-commerce website that sells shoes, you could have a structure like this:
Home > Shoes > Men’s Shoes > Sneakers > Nike Air Max
Each level of the hierarchy should be linked with relevant anchor text, such as “Shoes”, “Men’s Shoes”, “Sneakers”, etc.
Step 5: Link to your most important pages
One of the main benefits of internal linking is that it can help you distribute link equity throughout your website. Link equity is the value that a link passes from one page to another, influencing its authority and ranking potential.
To make the most of this benefit, you should link to your most important pages frequently and prominently from other pages on your website. These pages are usually the ones that have high conversion rates, target high-value keywords, or provide valuable information for users.
For example, if you have a landing page that offers a free ebook on SEO tips in exchange for an email address, you could link to it from relevant blog posts or category pages with anchor text like “download our free ebook on SEO tips” or “learn more about SEO tips”.
Step 6: Monitor and maintain your internal linking strategy
Even after you start implementing your new internal linking strategy, it’s important to check for problems routinely. Be sure to run regular audits using tools like Google Search Console², Screaming Frog¹, or Ahrefs³ and check for issues such as broken links, overuse of exact match anchor text, or poor link placement.
This is the best way to keep tabs on your site health and make improvements as needed.
Conclusion
Internal linking is a powerful technique that can improve both your SEO performance and user experience. By following these six steps, you can audit and optimize your internal linking strategy effectively:
- Identify your goals and KPIs
- Audit your current internal linking structure
- Optimize your anchor text
- Create a logical hierarchy and navigation
- Link to your most important pages
- Monitor and maintain your internal linking strategy
By doing so, you can enhance the visibility, authority, relevance, and usability of your website.
Reference:
(1) How to Perform an Internal Linking Audit and Improve Your Website’s …. https://linkstorm.io/resources/internal-linking-audit
(2) How to Audit and Optimize Internal Linking for SEO – LinkedIn. https://www.linkedin.com/advice/1/how-do-you-audit-optimize-your-internal-linking
(3) Internal Links: Ultimate Guide + Strategies – Semrush Blog. https://www.semrush.com/blog/internal-links-guide-to-building-strategy-that-works/
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Mar 20, 2023 | On-Page SEO |
The management of larger websites that include a great deal of material and a wide variety of URLs may be particularly challenging. Let’s go over a handful of the things that you need to keep in mind while joining different sites inside your own network to one another. In general, when we create internal links, our goal is to connect one page to another to make it easier for search engines like Google to find the material on our website. At the same time, we want to establish a hierarchy that indicates which sites are more significant than others.
Internal connecting performs distinct duties. It makes sure that all of the papers can be accessed easily. It places an emphasis on the content and distributes something that we refer to as link juice. A further explanation will be provided in just a few moments. It is useful for organizing material into groups and generates context to explain what a page is designed to rank for.
Varieties of Internal Links and Individual Link Components
Text links and picture links are the most prevalent forms of links. The worth of these things varies based on the locations in which they are found. There are links that navigate the site, links inside the content itself (which is where the majority of the context resides), links in the sidebar, and links in the footer.
In most cases, there are two distinct components of a relationship that we are required to be aware of, but in certain cases, there may be three. One of them is the destination, which is indicated by the a href> property, and the other is the anchor text, which provides a description of the information that can be found at the location indicated by the link. The third possibility is that we will add a nofollow property to it.
Another essential component is what search engine optimization specialists often refer to as link juice. The key concept here is that “link juice” acts as a type of definer for all of the good and bad qualities that may be passed on from one URL to another through an internal or external link. These qualities can either be beneficial or harmful.
Accessibility and the Reasons Why It Is Essential
The ease of access is the most important aspect of internal connection. The design of an optimized website is one of the most important factors in ensuring that crawlers and users have access to the site at the same time. It is preferable for all material to be available within a maximum of three to four clicks away from the homepage. This will prevent Google from having to move from one page to another, over and over again, merely to discover the information. As a general rule, the higher the importance of your URL should be in the internal structure, and the closer it is related to the homepage, the better. Conversely, you may look at it from the other perspective: if a piece of the material requires, say, ten clicks to access, then it can’t really be all that significant, can it?
Breadcrumbs are one of the most important things that may considerably aid with internal linking, especially in terms of selecting the appropriate anchor texts. Breadcrumbs are simply a representation of the navigational route that you have taken from your current location inside a domain. You should make use of the appropriate markup in order to guarantee that Google will pick up and show your breadcrumbs in the correct manner. If you are not acquainted with the implementation of breadcrumbs, I would suggest going to schema.org. On that website, you will be able to learn about all of the attributes of breadcrumbs as well as see examples of how to apply them in the most effective manner.
The Crawl Management System and the robots.txt Document
Crawl management, specifically the file called robots.txt on your server, is another essential component. Be sure that your vital pages, which should be passing link equity from one to another, are not being blocked by the robots.txt file on your website.
Since these essential links have to be able to be read by a standard web crawler, you shouldn’t use anything more complicated than an a href tag; alternatively, you may try utilizing JavaScript. In this course, please also refer to chapter 8 for further information about JavaScript SEO. There, we address the topic in greater depth.
Finding orphaned pages, which are simply pages that do not have any internal links anymore, is one of the most straightforward ways to improve your website’s internal linking structure. Despite this, they were either at one time or are now receiving traffic as a result of other considerations. You may utilize Google Search Console or Google Analytics as a starting point, for instance, if you identify orphaned pages. After that, you could simply implement them and link to them again from your other pages.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Mar 20, 2023 | Technical SEO |
Search Engine Optimization (SEO) is crucial for any website that aims to rank high in search engine results pages (SERPs). However, many website owners fail to realize that SEO is not a one-time task but requires continuous effort and regular audits to maintain its effectiveness.
An SEO audit is a process of analyzing a website to identify areas that need improvement to enhance its ranking on search engines. Regular SEO audits can help prevent the de-listing of a website from search engines, which can have a significant impact on its traffic and revenue.
In this blog, we will discuss the importance of regular SEO audits to prevent de-listing and why you should incorporate it into your digital marketing strategy.
A regular SEO audit is an essential tool for website owners and marketers to identify and fix issues that can harm their search engine rankings. An SEO audit is a comprehensive review of a website’s SEO performance, covering various factors that influence its visibility and ranking in SERPs. These factors include website structure, content quality, backlink profile, keyword usage, and other technical aspects that affect a website’s search engine performance.
The primary purpose of an SEO audit is to identify areas of improvement that can boost a website’s visibility and ranking in search engine results. Regular SEO audits can help businesses and organizations prevent de-listing from search engine results, which can be detrimental to their online visibility and traffic. When a website is de-listed, it means that it is no longer appearing in search engine results pages, and users cannot find it through search engines.
De-listing can happen for several reasons, including poor website performance, outdated content, technical issues, or violations of search engine guidelines. Regular SEO audits can help prevent de-listing by identifying and fixing issues before they become too severe. Here are some of the reasons why regular SEO audits are crucial for preventing de-listing.
Keep up with Algorithm Updates
Search engine algorithms change frequently, and if you do not keep up with these updates, your website’s ranking may drop, resulting in less traffic and revenue. Regular SEO audits help you keep up with these updates and ensure that your website complies with search engine guidelines.
For example, Google’s BERT update in 2019 focused on understanding the context of search queries better. If your website’s content was not optimized to provide relevant answers to user queries, your website’s ranking could have dropped significantly.
Identify and Fix Technical Issues
Technical issues can hinder a website’s ranking and visibility on search engines. Regular SEO audits help you identify these technical issues and fix them before they affect your website’s ranking.
Some of the technical issues that an SEO audit can help identify and fix include broken links, duplicate content, slow loading speed, and mobile responsiveness.
For example, if your website has broken links, it can negatively impact user experience, and search engines may not index your website pages correctly. An SEO audit can help identify and fix these issues, ensuring that your website is user-friendly and search engine optimized.
- Identify technical issues: SEO audits can help identify technical issues that can negatively impact a website’s search engine ranking. These include broken links, slow-loading pages, and missing meta tags. By addressing these issues promptly, website owners can prevent their websites from being de-listed.
- Ensure compliance with search engine guidelines: Search engines update their algorithms frequently to ensure that users are getting the best possible results. SEO audits can help website owners stay on top of these changes and ensure that their website is compliant with search engine guidelines.
- Stay ahead of the competition: Regular SEO audits can help website owners stay ahead of the competition by identifying new trends and strategies that can improve their search engine ranking. By staying on top of the latest developments in SEO, website owners can maintain their competitive edge.
- Improve user experience: SEO audits can help identify areas where a website can improve its user experience. By making improvements in navigation, content, and site structure, website owners can improve user engagement, which can ultimately lead to higher search engine rankings.
- Monitor backlink profile: SEO audits can help website owners monitor their backlink profile and ensure that they are not engaging in any practices that violate search engine guidelines. By regularly monitoring their backlink profile, website owners can prevent their websites from being penalized or de-listed for engaging in shady link-building practices.
Overall, regular SEO audits are critical for preventing de-listing and ensuring that a website maintains a high search engine ranking. By identifying and addressing issues promptly, website owners can protect their online presence and stay ahead of the competition.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Mar 14, 2023 | Off-Page SEO |
User testing is a crucial part of any conversion rate optimization (CRO) process. It is the process of evaluating how real users interact with a website or product, providing valuable insights into user behavior and preferences. By conducting user testing, businesses can identify problems with their website or product, understand how users are interacting with it, and ultimately improve its performance.
In this blog post, we will discuss the importance of user testing in conversion rate optimization, how it can benefit businesses and some of the different types of user testing that can be used.
Understanding User Behavior
One of the primary reasons for conducting user testing is to gain a deeper understanding of user behavior. User behavior can vary widely based on factors such as demographics, geographic location, and individual preferences. By conducting user testing, businesses can identify common patterns in user behavior, including what users like, dislike, and what they find confusing. This information can then be used to optimize the website or product to better meet user needs.
Identifying and Addressing Pain Points
Another significant benefit of user testing is the ability to identify pain points in the user experience. These are areas of the website or product where users are experiencing difficulty, frustration, or confusion. By identifying these pain points, businesses can work to address them and make improvements to the user experience. This can lead to a significant increase in conversions and overall user satisfaction.
Testing Different Variations
One of the most significant benefits of user testing is the ability to test different variations of a website or product to see which one performs best. This is often referred to as A/B testing, and it involves creating two or more versions of a website or product and then showing them to different groups of users. By analyzing user behavior and conversion rates, businesses can determine which version performs best and make improvements based on this data.
Increasing Conversions
Ultimately, the goal of conversion rate optimization is to increase conversions. This could mean increasing the number of leads generated, sales made, or other key performance indicators (KPIs). By conducting user testing, businesses can make data-driven decisions that lead to increased conversions. This could involve making changes to the website’s layout, copy, or functionality, or making changes to the product itself.
Types of User Testing
There are many different types of user testing that businesses can use to gain insights into user behavior. Some of the most common types include:
- Usability testing: This involves observing users as they interact with a website or product to identify areas of difficulty or confusion.
- A/B testing: This involves testing different variations of a website or product to see which one performs best.
- Focus groups: This involves bringing together a group of users to discuss their experiences with a website or product.
- Surveys: This involves asking users to complete a survey about their experiences with a website or product.
- Heat maps: This involves using software to track user clicks and interactions with a website or product.
Conclusion
User testing is a crucial part of any conversion rate optimization process. By gaining a deeper understanding of user behavior, identifying pain points, testing different variations, and ultimately increasing conversions, businesses can make data-driven decisions that lead to an improved website and product performance. There are many different types of user testing that businesses can use, each with its own benefits and drawbacks. By selecting the right type of user testing and using it effectively, businesses can improve their conversion rates and ultimately achieve greater success.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
