With the announcement of new collaborations with Vimeo and Canva, TikTok hopes to offer marketers with even more tools to create better campaign content in each individual application.
The new connections will enable direct communication between TikTok Ad Manager and each platform, simplifying the process of creating TikTok creative and uploading it directly to your campaign. As a result, your clips will seem natural and in sync with the rest of the site, rather being overly polished and ad-like, which is important in any TikTok marketing strategy.
TikTok marketers will soon be able to create their TikTok advertisements inside Vimeo Create, the company’s subscription video building tool, which will provide them additional options for customizing and constructing their TikTok clips.
Vimeo introduced Vimeo Create in February of last year as a way to simplify video production for SMBs and people on a budget. The software includes simple-to-use methods for creating more visually appealing video material, such as graphic and text overlays, transitions, and royalty-free music.
The drag-and-drop interface is simple to use and may assist you in creating more visually appealing and attention-grabbing TikTok creative.
Vimeo Create is also linked with the process of creating ads on Pinterest, allowing for direct submission of Pinterest creative through the app.
TikTok has partnered with Canva to offer more than 50 TikTok ad templates, reducing the time and cost involved with campaign development.
Canva’s ad templates, when combined with the Post End Points tool, will enable creators to natively publish visually appealing material straight to TikTok, allowing them to connect with their viewers in a natural and genuine manner.
Those who are already acquainted with Canva will have little difficulty using the new capabilities, while newbies will find the controls reasonably straightforward and simple to integrate into their workflow.
Vimeo and Canva have also been added as official TikTok Marketing Partners, expanding the company’s portfolio of support tools capable of providing platform-specific knowledge and analytics, providing you with more opportunities to optimize your on-platform creative efforts.
And as TikTok continues to rise in popularity, an increasing number of marketers are searching for methods to maximize the platform’s promotional potential. Indeed, TikTok continues to dominate the download rankings, surpassing Facebook and Instagram, and is on pace to surpass a billion users by the end of the year.
If you haven’t explored the promotional possibilities of TikTok, you may be losing out on a significant opportunity, and these new choices may offer more opportunities to use the platform for brand development. Its a win-win for all content creators as TikTok Partners with Vimeo and Canva to Streamline Content Creation.