7 Latest Digital Marketing Updates

7 Latest Digital Marketing Updates

Check out the latest digital marketing updates from Digital nomad Ventures. We are a top rated Digital Marketing and Website development company in Colombo.

WhatsApp updates privacy policy, paves the way for the integration of Facebook’s Messaging Apps

Facebook has brought WhatsApp into its move towards the integration of its messaging apps. This will eventually enable users to cross-message from Instagram to Messenger to WhatsApp, without having to download the respective apps, individually. Users received a pop-up on their WhatsApp, stating the update of its terms and privacy policy, which has done away with the option of ‘not having your WhatsApp account information shared with Facebook’. Users will have to accept the new terms to continue using the messaging platform. The update will be effective from February 8th, 2021.  

Facebook adds new alert options, expands engagement alerts for groups

After launching the ‘Engagement Alerts’ feature for groups last year, Facebook is now expanding this option to more group admins with added elements that will enable group managers and admins to stay on top of relevant discussions/engagements. Engagement alerts bring to the notice of admins, the posts and comments that are getting higher traction. The alerts can be switched on within the Group settings.

The new set of updates include new tools, which enable admins/managers to set parameters to the alerts. This will make it easier to ensure they stay on top of specific types of interactions in groups, with alerts that help them keep track of key trends. 

Instagram tests new Stories layout on desktop

Instagram is testing a new layout for Stories on desktop. The layout is designed to make it easier to scroll through the various stories on the bigger screen. The new format presents the stories in a carousel, as opposed to the stories from a single profile, which took up the entire frame.  

Facebook tests new post composer, simplifies the addition of photos 

Facebook is testing a new post composer, which is more visual-centric, making it easier to add photos to your post. This updated composer puts the latest images from your Camera Roll in a panel display just below the composer frame. This means that users will no longer see the ‘Choose Photos’ panel below the composer window, aiding them to add their recent images to the post directly.  

Google launched subtopics ranking in mid-November

Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. 

Google My Business launches new performance reporting

Google is now rolling out new performance reports within the Google My Business Insights section. These new reports have been long-time coming, with hints of it back in August and then again last month. But now, these reports are live for you to access and test out. 

Facebook updates Page layout for public figures, which de-emphasises the Page likes

After testing it back in July, Facebook has launched its new page layout, which places more emphasis on the page following over page likes. The new layout has completely removed the ‘Like’ button from the main page with the ‘Follow’ button made more prominent, along with the follower count. In addition to this, the new page layout also brings in more management options and engagement insights. 

Digital marketing updates roll out daily, we will provide you with the most relevant updates


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Facebook Messenger Chat & Chatbots

Facebook Messenger Chat & Chatbots

How do you stay friendly and helpful to your customers, and increase sales at the same time? The key to never miss any sales is to be a casual and helpful friend, not a seller. Facebook is among the most popular social media that customers use, in fact, about 74% of shoppers are frequently active on Facebook. So why not leverage your Facebook fan page and make it the most friendly customer support channel ever? We at Digital Nomad Ventures a Digital Marketing Agency based in Colombo offer these services. 

Chat with customers on your store as Facebook friends

Your customers can use their own Facebook account to chat directly with you on the store via Messenger, without having to create a support ticket. After that, both you and your customer can follow up the conversation anytime, anywhere with Facebook messenger accounts.

Get closer to customers and engage them for more sales in the future ​

With Facebook Chat, you are chatting with their personal Facebook profiles, not just anonymous online accounts, so you can personalize your conversation for each of them. It’s never easier to get closer, build trust and establish the relationship with your customers like between real people, and what’s next, more sales are coming your way!

Why should I use Facebook Chat?

  • 1. On-site customer support.
  • 2. Super easy and simple to install, no coding required!
  • 3. Record all conversations in the Facebook inbox, follow up anytime and anywhere.
  • 4. View customers’ Facebook profiles and personalize messages.

What benefits my customers?

  • 1. Get personal and immediate support from store owners.
  • 2. Easily revisit conversation without creating a support ticket.
  • 3. Chat easily on mobile.

The logic is simple — A satisfied customer will return to make purchases. But even one unsatisfactory experience can hinder the customer’s return. We all know that it’s cost-effective to keep our existing customers rather than churning them out for new ones. So how can businesses increase customer satisfaction without breaking the bank?

Although customer satisfaction may seem like a product issue, it is driven by the nitty-gritty of customer experience. You want every experience (sales, marketing, and customer service) provided to the customer to meet or surpass their expectations. A crucial part of this expectation is delivered through communication channels like email, VoIP, and live chat.

But let’s get real, when your customer satisfaction scores are dropping, you’ll need to find an innovative way to bring them back up. And traditional channels have saturated their capabilities.

What’s more, with these channels, you’ll have to micro-manage every interaction to retain customers, and this could weigh heavily on your customer-facing teams. So why not consider a more modern approach that lets you achieve customer satisfaction and ensures that it sustains over time? Raising the bar with chatbots. A simple chatbot integration into your website can boost customer satisfaction instantly. 

And automate every customer touchpoint. This means the chatbot can carry a conversation with a customer no matter what they are getting in touch for. They turn customer grievances from monologues to dialogues, and a two-way discussion makes your customers feel heard. The chat widget pop-up as soon as the customer enters the website and is ready to offer assistance.

Much like a shop assistant asks whether they could help you with something at the store, the chatbot allows you to initiate a conversation with the customer proactively. While the core capability of chatbots is answering questions, providing an end-to-end experience for your customers through chatbots can lift customer satisfaction levels. 

Give customers the answers they are looking for 67% of customer churn is preventable if the customer’s issue is resolved at the first engagement. Integrating chatbots for customer service can drastically reduce customer churn. The fundamental capability of chatbots is to answer anything that your customer asks instantly. All you have to do is train your bot with the most common queries that you receive. From there, your bot learns continuously.

It learns from your knowledge base, from on-going conversations and previously raised tickets with your business. It even picks up on phrasing and syntax variations to give the customer a precise answer within seconds. So, you’ll never leave another customer waiting or unattended.  Additionally, chatbots can sense the frustration in customers based on their choice of words. In these cases, the chatbot immediately transfers the conversation to a human representative. It also diligently does the same when it can no longer provide relevant answers to the customer.

Turn their visit into a fulfilling experience

Chatbots are so easy to use that it magnifies the usability of your website. Usually, every click a customer makes reduces their chances of going through with the purchase. So, the fewer the clicks, the higher the chance of purchase. This is why Amazon’s ‘Buy-with-1-click’ is such a big success. Chatbots give customers the ability to accomplish their purpose with little-to-no clicks. Do your customers want to know more about your product? The bot sends them collateral. Do they want a demo of your product? The bot sets up a one-click scheduling calendar.

 Every process that was taking you days to complete, can be done within minutes with bots. Chatbots can also give your customers order details, it can complete payment processes and help with sharing engaging content (like blogs, webinars, and newsletters). Your chatbot can ensure that no customer leaves your website without taking action towards a sale.

Build relationships with them on a personal level

​If you are wondering whether bots make conversations less personal, we are here to make a case against it. A well-trained chatbot can be as personal as a human representative. The consistency and fail-proof automation make bots more reliable and customer-friendly. Chatbots can be fed customer information by integrating them with your CRM. And this information can then be used to initiate conversations when they return to your website. 

You can also track user activity within your website to understand what your customer is trying to achieve. Say, for example, you see a customer repeatedly visiting the pricing page over a couple of days. You can reach out to them with a triggered message and offer to give them more information or even a pricing discount. By reassuring the customer that they are important to the business, you will have gained their satisfaction.

Ask for feedback, always Nobody ever stays for that two-minute feedback message at the end of a toll-free call. But, chatbots collect feedback at the touch of a button. After every interaction, chatbots ask whether the customer was able to get the answer they were looking for. It may seem like the chatbot is fishing for compliments (trust us, it’s not!); it is letting you know whether the customer was satisfied with the answer they were given.

  • Unanswered: The questions for which the bot couldn’t respond will be labelled as ‘unanswered’. It’s an indication that there’s no content around these questions in the Answers page.
  • Improve coverage: The questions for which five different variants are not added will be labelled as ‘improve coverage’. It’s an indication to add the other ways customers can ask the same question so that the bot can deliver precise answers no matter what.
  • Underperforming: Articles and FAQs, which are downvoted five or more times, will be labelled as ‘underperforming’. It’s an indication that the article content isn’t helpful and needs to be changed.

Meeting the requirements of the chatbots continuously can ensure that you are providing the customer with the best possible answers.

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