by Krishnaprasath Krishnamoorthy | Jan 30, 2022 | Social Media Marketing
A social media marketing plan serves as a road map for marketers, boosting brand recognition, fostering consumer loyalty, and engaging new audiences. A good approach may bring visitors back to your website and often generates a better ROI than sponsored marketing initiatives. Let us look at as to How do I create a profitable social media strategy for my business?
A social media strategy is a synthesis of all of the preparation and expectations you have for what you want to accomplish via social media. If you want to market a product or service you provide, using social media is the best option.
This is due to the fact that utilizing social media as a platform for your company does not need a large number of resources and power. However, you must still devise acceptable social media tactics and devise successful methods of reaching a larger number of customers via social media.
The following are the reasons why you need social media tactics in your company. because a solid social media strategy may increase brand exposure while also facilitating sales, allowing it to identify relevant market targets and get feedback from customers who purchase things A good social media strategy is required in order to accomplish this.
Often, one of the most major challenges that companies have on social media is that they do not create objectives that are explicit and quantifiable as well as practical, relevant, and suitable for their organization.
The addition of new customers, the increase in traffic to websites and the collection of customer databases, the increase in profits and returns on investments (ROI). As well as the increase in brand awareness, the sale of new products that achieve specific targets, market expansion, and other objectives are all possible here.
These are just a few of the advantages of a well-executed social media campaign. However, achieving that level of influence is not simple. Social media audiences may be fickle, competition for attention is intense, and changes to platform algorithms—for example, Facebook’s limitation on organic impressions—mean marketers are often forced to be reactive rather than proactive.
Establish Objectives for Social Media Marketing
All marketing initiatives, from PPC to influencer marketing, begin with well-defined goals. Therefore, before delving into the specifics of activities, channels, and content, define your social media strategy’s objectives. Not only will this help you stay focused, but it will also enable you to monitor the effectiveness and success of your social media marketing plan.
Several typical high-level goals include the following:
- Increase traffic to your website
- Increase brand recognition or authority
- Boost revenue or customer retention
- Enhance customer service
- Increase client retention
- Increase the number of public relations mentions or media relations
These broad social media objectives may be supplemented by network-specific subsidiary goals. Assigning objectives to a particular social network is often very successful since user behavior varies significantly across them.
For instance, an eCommerce company may discover that Twitter activities help it meet customer support objectives, but Pinterest may provide the greatest potential for social sales.
After you’ve established your overall and platform-specific objectives, it’s important to learn about your brand’s online rivals.
Conduct Social Media Research on Your Competitors
On social media, the battle for attention is intense. The typical Facebook user spends only 1.7 seconds on mobile material on the site, while on average, 6,000 tweets are sent every second. Analyzing your brand’s rivals on social media may help you stand out from the crowd.
To begin, determine which of your rivals are active on social media and on which platforms. If your direct rivals lack an active social media presence, investigate alternative players in your sector that cater to a comparable demographic.
If you’re unsure of which audiences are comparable, Alexa’s Audience Overlap Tool may assist.
Create a spreadsheet with this information and track their activities. For instance, if your primary rival is active on Facebook and Instagram, take note of their profile URLs, posting schedule and frequency, post kind, and amount of interaction.
Conduct Audience Research
Prior to defining target channels, you must ascertain who your audience is and where they congregate online. Bear in mind that various social media sites cater to distinct demographics: 81% of Pinterest users are female, 65.5 percent of Twitter users are male, and 60% of Snapchat users are under the age of 25.
Creating a buyer persona will assist you in segmenting your customers demographically and interest-based (get started with our free buyer persona template).
Include information on the kind of websites they frequent (Alexa’s Audience Interest Tool is useful for this), the social media platforms they use, and their receptivity to influencer marketing techniques.
Experiment with demographics similar to those of your primary competition. Monitoring this audience’s long-term return on investment will show if they are also the appropriate target for your business.
Conduct an audit of your current social media success
If your brand is currently engaged on social media, do a review of the effectiveness of your existing efforts. This will assist you in identifying low-impact channels, which will ultimately save you time and effort.
Begin by compiling a spreadsheet of your active social media networks. Analyze current audiences using the internal statistics provided by each platform: for example, Twitter Analytics segments viewers according to income, gender, hobbies, and cellular carrier.
If you lack the time to manually evaluate social media rivals, solutions such as Twitonomy and FanpageKarma can examine competitors’ accounts and interactions on your behalf.
Additionally, you may determine the percentage of your rivals’ traffic that originates from social media, courtesy of Alexa’s Competitive Analysis tools. Run your site and competitors’ sites through the Site Comparisons tool to see what percentage of overall traffic each site receives from social media.
Once you’ve determined who follows you on social media, monitor their behavior on a monthly basis. Metrics like impressions, reach, and website referrals can assist you in defining your current level of social media involvement and setting goals for growth.
Additionally, you may wish to evaluate the current return on investment for social media platforms, particularly if you want to include sponsored social media activities in your strategy.
Create a Content Calendar for Social Media
A comprehensive social media marketing plan considers the content types appropriate for each channel as well as cross-promotional efforts.
The most effective method to manage this data is via the use of a social media content schedule. To begin, examine the social media goals established in Step 1 and determine the percentage of material that should be devoted to achieving them.
For instance, if brand recognition is your primary strategic objective, you may want to devote 50% of your content to assist you in accomplishing that objective. By prioritizing content types according to goals.
You can ensure that your approach remains focused and consistent over time. Additionally, you’ll want to establish a ratio of sponsored material to non-branded articles that may attract your audience.
Following that, create a posting schedule in the calendar. This should be determined by the optimal times to publish content depending on the time zone and behavior of your audience.
Schedule arrangements for engagement and interaction regardless of the content mix you include into your social media marketing plan and put it on your content schedule.
Social media is not just for promotional purposes; in fact, 46% of consumers say they unfollow companies who are too promotional on social media. People appreciate human connections and personalized attention regardless of the medium via which they interact with your business.
Develop a strategy for content promotion and distribution
In a Twitter universe where engagement rates of 0.09 percent to 0.33 percent are considered “high,” it is critical to design successful content promotion and distribution efforts. A well-thought-out distribution plan may make the difference between a successful and ineffective social media marketing campaign.
Promote your material on social media by placing prominent share buttons and calls to action on your pages. The so-called “network effect,” an economic theory that states that as more people use a product or service, its value increases, will enhance your brand’s reach and influence.
The more sales or conversions you get from certain social media postings, the more you should invest in sponsored social media advertising to spread the word. When done correctly, social media advertisements may provide a high rate of return.
According to one study, 26% of Facebook users who clicked on ads made purchases. Testing your highest-income-generating pieces of content through paid channels may reveal other money sources.
Collaborating with colleagues on social media distribution may also help increase the effect. That’s because, according to Social Media Today, material posted by workers gets eight times the engagement of content shared through brand channels.
However, do not just set coworkers loose on Twitter! Invest effort in developing an employee advocacy program that is integrated into your social media strategy and includes guidelines for tone and vocabulary.
Monitor the Impact of Social Media
Any successful social media strategy establishes a system for tracking effects from the start. While it may be tempting to see each retweet as proof that your social media campaign is succeeding, the only way to really determine effect is to compare outcomes to your strategic goals.
By monitoring these data over time, you can fine-tune your social media marketing approach. Eliminate activities that aren’t contributing to your marketing objectives and focus your time and attention on those that do. Utilize such data in the future to develop more successful tactics for the target market.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Nov 12, 2021 | Social Media Marketing
Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. Sign up for our Social Media Marketing package from Digital Nomad Ventures which is a digital marketing agency located in Colombo.
Social networking has become a necessary tool for a large number of enterprises. However, are these businesses using social media to their greatest potential?
Simply establishing a profile and sometimes adding odd material is no longer sufficient. In fact, it never was. Nevertheless, many firms lack a defined social media marketing plan that will ensure their success.
It may not seem significant at first, but failing to have a clear social media strategy and a well-defined process often means that you will not see any returns from your social media marketing efforts.
Nevertheless, if you devote sufficient time to doing it correctly, you may easily establish and accomplish your objectives. This post will teach you how to establish a social media strategy.
A social media plan, or more precisely, a social media strategy, is a succinct explanation of everything you intend to do and accomplish on your social media accounts. Developing a well-thought-out plan for your business’s social media presence is critical. The more precise and comprehensive your strategy, the more successful you will be.
Brand recognition, customer acquisition, and social proof will all grow if your social media platforms are doing successfully. Your company’s reputation will rise as a result. All of this helps your professional organization’s market standing.
Knowing how to construct a social media strategy is insufficient; you are well aware of this. Without further ado, allow me to offer the secret formula for the most flawless social media strategy you will ever encounter. Once you learn how to create a successful social media strategy, you’ll be well on your way to accomplishing your goals.
Know your niche
The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.
Brainstorm hot content
Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products. You need great content to publish as blog posts to promote your brand.
Leverage the content you create
Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.
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Create a publishing schedule
Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months. Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.
If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.
WordPress has a range of plugins that will create share buttons so people can just click to share on social networks. In addition, they have plugins that will announce your new content on your social sites automatically, such as WordTwit for creating a link to your content on Twitter.
Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and ViralWoot, which allows you to schedule Pinterest pins in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.
Social media can devour your time if you’re not careful, so block out 2 appointments of 30 minutes each, morning and evening, so you minimize the danger of getting distracted and wasting hours wandering around in an unfocused manner.
Outsource
Once you get things organized, outsource the work to a reliable virtual assistant. Draft in your teen or neighbor and free up your time to build your business in other ways.
This post contains affiliate links. If you click on one and buy something, we may earn a small commission but at no extra cost to you.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Oct 18, 2021 | Digital Marketing
While sales and marketing have always been regarded as the main drivers of company development, changing customer attitudes and behaviors toward brands, companies, and advertising imply that these conventional growth channels are no longer sufficient. Let us look at What Partnership Marketing is?
Consumers have lost faith in advertising, salespeople, and even companies themselves. Audiences are estimated to receive between 4,000 and 10,000 adverts each day, and 69 percent of consumers distrust advertising.
For those who have done their research and want to assist their company in launching a partnership program, this comprehensive guide on partnership marketing is for you.
Fortunately, there is a more effective, more dependable, more brilliant solution: partnership marketing.
Partnership marketing is a cooperative connection with another company or person that benefits both parties and aids them in accomplishing their goals. These collaborations provide a novel, transparent, and relational approach to reaching out to new groups of prospective consumers.
Partnership marketing is the practice of strategically using partnerships to achieve a variety of objectives, including the following:
- Enhanced revenue
- Greater brand recognition
- Enhancement of client retention
- Increased market share
- Conversion rates increased
Whereas the phrase “partnership marketing” is often used in the business, the modern age distinguishes partnerships from whatever is exclusively connected with marketing. Indeed, abbreviating this to “partnerships” is a more appropriate word for the contemporary age.
There are many causes for this: Partnerships are not just an extension of marketing; they are a totally distinct third revenue generator that may coexist with marketing and sales.
Partnerships may be handled by marketing professionals. Additionally, sales teams, corporate development specialists, facilitation experts, and partner services and support must contribute. There is just too much going on for the term “marketing” to be appropriate.
When we talk about partnerships, we’re referring to a wide range of commercial connections and collaborations, such as strategic brand-to-brand collaborations as well as native software connections, loyalty programs, social influencers, and app-to-app implementations.
In-person partnership marketing
An ideal relationship connects one brand with the consumers of another brand, mutually benefitting both businesses via revenue growth, greater brand recognition, and enhanced customer retention, among other advantages. The key would be for the partner brand to establish itself in such a manner that it can utilize the original brand’s consumer confidence.
Successful partnership programs may boost your income by 28%+ on average.
Such increase equates to an average additional revenue of $162 million for businesses with high-maturity programs. That is a staggering sum for virtually any business. .
Along with improved income and a healthy return on investment, partnership marketing provides many other significant advantages, including the following:
Improved brand recognition. Through partnerships with extremely prominent publications and brands, businesses may expand their brand’s recognition and equity.
Enhancement of client retention. Partnerships enable you to communicate with your consumers more often, maintain a presence in their minds, and promote repeat purchases.
Increased market share. Unique collaborations provide businesses a competitive edge by enabling them to grab market share quicker than their competitors.
Exchange rates increased. In comparison to other channels, partnerships often provide highly relevant, high-intent visitors who are more likely to convert.
A comprehensive examination of channel relationships
Channel relationships are classified into two types: reseller and referral.
Reseller partnerships occur when one business directly resells the goods or services of another brand, marking them up and keeping the profit. When a business resells goods, it may buy them at wholesale rates and maintain inventories.
Referral partnerships promote, influence, or persuade a customer to purchase a product or service from the company directly, in exchange for a commission.
Smart brand-to-brand collaborations are mutually beneficial initiatives that capitalize on complementary sectors or consumer requirements. They are designed to boost revenue, consumer engagement, and/or mindshare for all participating companies. Typically, the receiving company benefits from a new client, while the referring business earns money for delivering converting traffic.
Affiliate partnerships are gaining popularity, and there are many distinct types of referral partnerships. Native software interactions are more technically sophisticated forms of strategic brand-to-brand collaborations.
To provide a more customized customer experience, some kind of integration must be implemented that allows for the sharing of pertinent data with the partner (or vice versa).
Loyalty programs are a subset of strategic brand-to-brand collaborations. Consumers often say that their decision about which store to patronize is affected by the opportunity to earn loyalty points or incentives. That is why many companies prefer to collaborate with other businesses via their loyalty program.
Influencers are people and companies with large social media accounts who promote businesses on social media platforms, blogs, and newsletters in exchange for a flat price per post and/or a percentage of sales produced.
This kind of collaboration is getting prominence as companies seek to engage with younger customers who turn to peers and influencers on social media for guidance on which goods to campaign for.
Mobile partnerships are a burgeoning segment of the landscape of strategic brand-to-brand collaborations. Mobile app transactions account for 70% of all mobile transactions.
This is unsurprising given that consumers engage three times more often in-app than on the mobile web. As a result, companies are eager to have partners deepen prospects’ engagement with their mobile apps.
CSR provides an opportunity for businesses that have a purpose-driven brand strategy or are ardent proponents of a comprehensive corporate social responsibility program. Although smaller businesses may lack the financial resources to contribute outright, cause-based partnerships enable them to form a relationship while also contributing to issues they care about.
Conventional affiliates continue to play a significant role in cooperation initiatives. This kind of collaboration is geared toward companies who engage in generating traffic to a company’s owned channels via the provision of discounts or incentives to their audience, usually in exchange for a commission on leads and/or sales produced.
Content partnerships, also known as commerce content partnerships, two enable publishers to avoid the pitfalls of conventional advertising. A content partnership is a mutually advantageous connection between a business and a publisher. In which the company uses the audience’s confidence in the publication in order to provide relevant brands.
Through agenda-driven material about the goods and services they support. Capturing that offering is critical for publishers now more than ever, as conventional advertising methods grow less successful and publisher income continues to decrease.
Customer and employee referral programs, physical venues that advertise your goods, and organic influencers are all examples of ambassador relationships. Although ambassadors may be independent companies, they are more often than not people who have a passion for your brand.
Making collaborations work
Effective relationship management must include all aspects of a company touched by a partner, such as sales management, learning and enablement, business development, operations, and finance. Effective partnership management is accomplished via the use of a single framework that encompasses the whole range of actions necessary to establish, develop, and optimize an enterprise’s connection with its partners.
The relationship life cycle is a term that refers to this optimal structure.
Fortunately, this paradigm is applicable to all partnerships, eliminating the need to consider each partnership as a distinct entity that requires its own set of procedures.
The partnership’s life cycle is divided into phases. Identify & Recruit. There are millions of prospective partnership prospects scattered across the world wide web, so cast a broad net and seek the most promising relationships. After that, you’ll want to conduct a recruiting effort to persuade them to join your partnerships program.
Contract & Compensation. Before these partners join your program, you will establish a contract with them outlining the commissioning rules, the terms and conditions of your program, and how they will be compensated.
To grow, you’ll want to guarantee that automatic payments account for each of your partners’ important conversions. Track. Partners must be equipped with the necessary tracking infrastructure so that you can credit them with delivering important traffic to your desktop, mobile web, and mobile app assets.
Interact. Appropriately enroll your partners and rapidly convert them to effective, revenue-generating players. Establish continuous contact with all of your partners and remain top-of-mind by telling them about new goods, creativity, and rewards that will encourage them to continue bringing traffic your way.
Safeguard & Monitor. It is critical for your program to maintain continuous vigilance and safeguard against high-risk traffic from malicious actors. Regulatory concerns, such as promoting an expired offer or bidding on prohibited, trademarked paid search keywords that your contract’s terms and conditions specifically prohibit, must also be checked.
Optimize. Long-term collaborations may always provide more of a good thing. If a partner brings in a large number of new visitors who convert but does not get a commission because they are not the last click.
Modify your agreement to guarantee the partner is appropriately compensated so they can continue bringing in new possibilities. Improve your overall partner mix and ensure that you have a diverse set of relationships that provide value all across the customer journey.
In partnership marketing, the platform is critical.
When faced with so many alternatives, it may be difficult to think about how to establish and manage different types of relationships. There are, however, answers. With the advent of partnership management systems, companies can now simplify processes for all types of partnerships, including affiliates, influencers, strategic brand-to-brand relationships, and others, using a common framework: the partnership life cycle.
Partnership management systems are applications that simplify the processes of discovering and recruiting, contracting and paying, tracking and engaging, protecting and monitoring, and optimizing. It enables businesses to expand their partnerships programs more quickly, completely capitalizing on the potential for the partnerships channel to become the organization’s fastest-growing income opportunity.
Transformation is only feasible when companies’ partnership teams are unified and silos are eliminated. The objective of partnership automation is to assist teams in transitioning to the contemporary era by uniting them and assisting them in managing the partner life cycle, participating in the expanding partnership market, and activating fast business development.
Affiliate Disclosure: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Sep 18, 2021 | Digital Marketing
What is digital marketing and how does it work?
Digital marketing refers to any marketing activities that are carried out via the use of the internet. Businesses use digital channels to communicate with existing and potential consumers, such as search engines, social media, email, and other websites, to name a few examples. So, What Digital Marketing is all about? Is this it, no way there is a lot more, keep reading.
Do your prospect research on the prospects who are most likely to buy your goods or service.
There is very little control over who sees your advertising whether it is broadcast on television, published in a magazine, or shown on a billboard. It’s true that some demographics may be measured such as the average readership of a magazine or the demography of a certain area but it’s still mainly a guessing game.
While traditional marketing methods require you to identify and target a broad range of people, digital marketing enables you to deliver customized, high-converting marketing messages to a narrow range of people.
Additionally, you might use targeting capabilities like those found on social media to provide advertisements to a particular audience based on age, gender, geography, hobbies, networks, or behaviors.
As an alternative, you might use PPC or SEO tactics to target people who have shown an interest in your product or service or who have searched for particular keywords related to your business and have demonstrated a willingness to purchase.
Finally, digital marketing allows you to perform the research required to determine your buyer persona, as well as to improve your marketing approach over time to guarantee that you are targeting prospects who are most likely to purchase your products or services.
Above all, digital marketing makes it possible to target specific demographic segments within a broader target population. The fact that you may offer various goods or services to distinct customer personas is particularly advantageous..
Because it is less expensive than conventional marketing techniques, it is increasingly widely used.
Using digital marketing, you can monitor campaigns everyday and see which channel isn’t proving to be worthwhile and should be cut from your budget. Traditional means of advertising, on the other hand, cannot be claimed to be effective. It makes no difference how well your billboard performs; the cost remains the same regardless of whether or not it converts for you.
Furthermore, with digital marketing, you have full control over how and where your money is spent. If you prefer not to spend money on PPC ads, you could instead invest in design tools to produce Instagram content that is very effective at converting visitors.
A digital marketing plan enables you to pivot on the fly, ensuring that you never waste money on channels that aren’t doing as well as you would have liked.
The majority of the time, digital marketing is a more cost-effective option, and it offers you unique possibilities to guarantee that you are getting the most bang for your marketing dollar.
You may outrank larger companies in your sector by using digital marketing strategies.
Even if you work for a small company, it is probable that you will have a tough time competing with the big companies in your sector, many of which have millions of dollars to spend on television advertisements and national advertising campaigns. There are many chances to outrank the large companies via smart digital marketing efforts, which is fortunate.
For example, you could select a number of long-tail keywords that are relevant to your product or service and then produce high-quality content to assist you rank higher in search engines for those keywords, as described above. Search engines aren’t concerned with whatever brand is the most popular; instead, they favor information that connects most strongly with the target demographic.
Furthermore, social media allows you to reach new audiences via the use of influencer marketing campaigns. When it comes to social media, I don’t personally follow any large companies, but I do follow influencers who will sometimes highlight goods or services they enjoy. If you work for a small- to medium-sized business, this might be a nice route to explore.
Digital marketing can be tracked and measured.
Analytics data provides a holistic picture of all of the important indicators, from the number of impressions, shares, views, clicks, and time on page. This is one of the most significant advantages of digital marketing. While conventional advertising may be effective for some objectives, its greatest drawback is its inability to be measured.
Marketing professionals may observe accurate outcomes in real time when using digital marketing techniques, as opposed to the majority of offline marketing efforts. If you’ve ever placed an advertising in a newspaper.
You’ll understand how tough it can be to determine how many people really turned to that page and paid attention to your ad when it first appeared. There’s no way to tell for certain whether or not the advertisement was responsible for any sales at all.
Digital marketing, on the other hand, allows you to track the return on investment (ROI) of almost every element of your marketing activities.
What does a company’s definition of digital marketing look like?
When it comes to digital marketing, the use of various digital strategies and channels to interact with consumers where they spend the majority of their time is described as “online marketing.” Digital marketing includes a wide range of techniques, ranging from the creation of a website to the management of a company’s online branding assets (such as digital advertising, email marketing, online brochures, and more).
The most effective digital marketers have a clear understanding of how each digital marketing campaign contributes to the achievement of their overall objectives. Additionally, depending on the objectives of their marketing plan, marketers may support a broader campaign via the free and paid channels that are available to them.
To increase interest in a new book your company just produced, a content marketer may use a blog series as a content marketing strategy. The company’s social media marketer may then assist in promoting these blog articles on the company’s social media accounts, both via sponsored and organic postings on those accounts.
Perhaps the email marketer launches an email campaign to provide more information about the business to people who have downloaded the ebook. In a moment, we’ll go into the specifics of these digital marketers in more detail.
Is digital marketing effective for all types of businesses?
Digital marketing may be effective for every kind of company in any sector. Regardless of what your business offers, digital marketing requires the development of buyer personas to determine the requirements of your target audience, as well as the creation of useful online content. That is not to suggest, however, that all companies should execute a digital marketing plan in the same manner as well.
Digital Marketing for B2B Companies
If your firm is in the business-to-business (B2B) sector, your digital marketing efforts are likely to be focused on online lead generation, with the ultimate aim of getting someone to talk with a salesperson on the phone. The purpose of your marketing plan is to acquire and convert the best quality leads for your salespeople. This is accomplished via the use of your website and other digital platforms.
Beyond your website, you’ll most likely prefer to concentrate your efforts on business-oriented platforms like LinkedIn, where your target audience spends the majority of their time online. Linkedin’s business profile is a great place to get noticed and create credibility.
B2C Digital Marketing is the marketing of products and services to consumers.
According to the price range of your goods, if your firm is a business-to-consumer (B2C), the aim of your digital marketing activities is most likely to attract visitors to your website and convert them into customers without the need to interact with a salesperson.
Therefore, you’re less likely to be concerned with generating leads in the conventional sense, and more likely to be concerned with creating an expedited buyer’s journey, from the time someone visits your website to the moment they make a purchase.
This will frequently mean that your product is featured in your content earlier in the marketing funnel than it would be for a B2B company, and you will likely need to employ stronger calls-to-action as a result of this (CTAs).
Instagram and Pinterest, for example, may be more useful for B2C businesses than business-focused networks such as LinkedIn in many instances.
A large geographic footprint
It doesn’t matter where you are when you publish an advertisement online; anyone may view it regardless of their location (assuming you haven’t restricted your advertisement to a certain geographic area). This simplifies the process of expanding your business’s market reach.
Cost effectiveness
It is less expensive to use digital marketing than conventional marketing since it reaches a larger number of people. The overhead expenses associated with newspaper advertisements, television commercials, and other conventional marketing possibilities may be substantial. Additionally, they offer you less control over whether your target audiences receive those communications at all.
When it comes to digital marketing, you only need to produce one piece of content that attracts readers to your blog for as long as it is active. You may build an email marketing campaign that automatically sends messages to specific consumer lists, and you can easily modify the timetable or the content if necessary.
After taking everything into consideration, digital marketing provides much more flexibility and consumer interaction for your advertising budget.
Quantifiable outcomes
To determine if your marketing plan is effective, you must determine how many consumers it attracts and how much money it generates. However, how can one do this with a non-digital marketing strategy?
There is always the conventional method of inquiring how each client found us.
Regrettably, this does not apply to all sectors. Many businesses do not have the opportunity to speak with their consumers one-on-one, and surveys do not always provide accurate findings.
The process of tracking marketing outcomes is straightforward with digital marketing. Digital marketing tools and platforms keep track of your targeted conversions automatically, whether they be email open rates, home page views, or direct sales.
Personalization made simpler
Customers’ data may be collected in a manner that is not possible with traditional marketing methods. Digitally acquired data is often considerably more accurate and detailed.
Consider that you provide financial services and want to make unique offers to those who have seen your goods. You’re aware that you’ll get greater results if you tailor the offer to the individual’s interests, and so you decide to create two campaigns.
The first is for young families who have looked at your life insurance products, and the second is for millennial entrepreneurs who have looked at your retirement plans.
Without automatic tracking, how are you going to collect all of that data? How many telephone records would you need to search? How many client profiles do you have? And how do you determine who read or did not read the booklet you distributed?
All of this information is currently at your fingers with digital marketing.
Increased customer interaction
You may interact with your consumers in real time if you use digital marketing techniques. Significantly, it enables them to communicate with you.
Take a moment to consider your social media approach. It’s wonderful when your target audience views your most recent article, but even better when they comment or share it. This results in greater talk around your product or service, as well as improved exposure with each new participant.
Additionally, your consumers will gain from interactivity with you. As people become active players in your brand’s narrative, their degree of engagement rises. This feeling of ownership may foster a strong bond with the brand.
Conversions that are simple and easy
Your consumers may take quick action after seeing your advertisement or content thanks to digital marketing. The most immediate outcome you can expect for with conventional advertising is a phone call soon after someone sees your advertisement.
However, how frequently does someone have time to contact a business while washing the dishes, traveling down the interstate, or updating work records?
They may click a link or bookmark a blog article and immediately progress up the sales funnel using digital marketing. They may not instantly make a purchase, but they will remain linked to you and allow you to engage with them further.
What Digital Marketing is all about? The subject of Digital Marketing is a universe on its own. New methods and concepts come up every day. You have to keep learning and keep yourself updated.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
by Krishnaprasath Krishnamoorthy | Jul 27, 2021 | Digital Marketing |
Instagram is beta-testing a new ‘Collaboration’ feature that allows users to collaborate on Reels and Posts.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. Being aware of What are the Latest Online Marketing Updates allows you to make informed decisions.
When users collaborate on posts or reels, the change will include two bubbles to indicate that two individuals contributed to the material. Additionally, the Collabor post will show on both users’ picture grids. This feature enables intriguing collaborations amongst users, as well as possibilities to enhance engagement via a wider reach. This may also pave the way for the development of a more robust Instagram community!
Instagram introduces a language translation feature to its Stories.
Instagram has been working to make the platform more accessible. To increase the platform’s content’s accessibility to a wider audience group, it has included language translation choices inside Stories. When you view a Story that includes interface text in some other language, Instagram will offer you the option to translate it on-screen.
According to the user’s phone settings, Instagram will identify foreign languages and provide a new ‘See Translation’ choice in the upper left corner of the Story in the foreign language. When you touch on it, a pop-up window containing the interpretation of the content in the Story will appear. According to Instagram, the feature now covers around 90 languages, with translation accessible just for text at the moment.
WhatsApp capitalizes on the audio-social movement with the addition of ‘joinable calls’ at its latest Online Marketing Updates
While many regions of the globe remain under lockdown due to the COVID-19 epidemic, people continue to rely on technology and social media to communicate with their loved ones. With group audio conversations in more popularity than ever, WhatsApp is capitalizing on the trend with a brand-new ‘joinable call’ upgrade to the app’s group call function.
With able to join calls, you can see all active calls and select to join them at any moment, even while the call is in process. You may also exit and rejoin the call at any time throughout the duration of the session.
Instagram introduces a new ‘Sensitive Content Control’ feature to help users better control their content consumption.
Instagram has added a new ‘Sensitive Content Control’ feature to the account settings to allow users to better control their on-platform experience. The Sensitive Content Control setting provides users with three options:
Allow – You may see more images or videos that are distressing or insulting.
Limit (By Default) – You may encounter some images or videos that are distressing or offensive. Limit Additionally, you may see lesser images or videos that are unpleasant or insulting.
To access these options, navigate to Settings > Account > Sensitive Content Controls. All users have the ‘Limit’ option enabled by default. The ‘Allow’ option is available to users who are at least 18 years old. This option in the app’s Account Settings helps to improve the platform’s usability and protects users from undesired exposure.
Twitter enhances its recommendation system by adding upvote and downvote buttons to responses.
A few people were enthused when they saw upvote and downvote buttons for Tweet responses. However, Twitter quickly clarified that it is not adopting Reddit’s up and downvoting functionality.
Twitter said that the buttons are part of a small-scale study to determine the relevance of responses among its audience/users and to ascertain the kind of responses they find engaging and relevant.
This is being done to enhance the platform’s recommendation algorithm and to offer users more relevant tweets. Twitter explained that downvotes are not public, whereas upvotes are shown as likes.
Google’s new Online Marketing Updates explains why a website is ranked in the first place.
Google has introduced a new tool that will provide information and explain why the search engine ranks a website. This new feature is for the ‘About the result’ layer, where Google will explain why and how that page gets ranked. The search engine explains up to nine distinct variables that contribute to a page’s ranking, including the following:
(1) The search phrase corresponds to the page’s or HTML’s content (like title tags, etc.)
(2) The search phrase is connected (synonymous) to the page’s content.
(3) The search phrase corresponds to or is linked to the page’s links.
(4) The pictures on this page are contextually relevant to the search phrase.
(5) The language used is appropriate for the inquiry (i.e., English queries are more likely to match on English content)
(6) The page’s region or the area it serves is relevant to the inquiry .
Google is likely to add more variables to this list. This may be advantageous for Content creation experts who want to optimize their material for higher ranks. Apart from that, Google provides suggestions on how users may optimize their searches.
Google conducts a test in which Maps is shown on the right side of the local pack.
Google is experimenting with a new structure for the local pack. The Search Engine is experimenting with the placement of Maps on the right side of the local pack results, as opposed to above the local pack listings. This appears to be one of Google’s many experiments with the presentation and layout of Search Results.
Google discontinues the use of the AMP designation in mobile search results.
Google has deactivated the AMP label display in mobile Search results. The AMP lightning bolt symbol is no longer shown on the sites or the Top Stories carousel. Users were previously able to view non-AMP sites in these areas, however AMP pages do not now have AMP labels or symbols.
Google now includes rich results for ‘Math Solvers’ in the Google Search Console performance report.
Google has updated the Google Search performance report with a new filter. You’ll now notice a new ‘Math Solvers’ listing underneath the ‘Search Appearance’ filter, which is a new rich result that assists you in solving Math issues on Google.
In March of this year, Google introduced structured data and debugging capabilities to Math Solver. Google has recently included a metric in Search Console’s performance report to indicate how well these rich results perform.
Instagram has begun testing ‘Collab,’ a new tool that will allow users to collaborate on Reels and Posts. Customers will be able to collaborate on a certain post or Reel just by inviting one another to ‘Collab.’ When a user accepts the invitation, the collaborative post will be visible to both sets of subscribers. What are the Latest Online Marketing Updates, kindly do share it with the community.
Meet Krishnaprasath Krishnamoorthy, an SEO specialist with a passion for helping businesses improve their online visibility and reach. From Technical, on-page, off-page, and Local SEO optimization to link building and beyond, I have expertise in all areas of SEO and I’m dedicated to providing actionable advice and results-driven strategies to help businesses achieve their goals. WhatsApp or call me on +94 775 696 867
