Paid Media – Ads

Google Ads Services:

• Search Campaigns:
  • Strategic keyword research and selection.
  • Creation of compelling and relevant ad copy.
  • Ad extensions implementation (sitelinks, callouts, structured snippets, etc.).
  • Bid strategy management and optimization.
  • Audience targeting (demographics, interests, in-market segments).
  • Location targeting (including specific areas in Colombo and Sri Lanka, or global).
  • Device targeting.
  • Conversion tracking setup and analysis.
  • A/B testing of ad copy and landing pages.
  • Performance monitoring and optimization.
  • Detailed reporting on campaign performance.
  • Remarketing campaigns to re-engage website visitors.
• Display Campaigns:
  • Audience targeting (demographics, interests, affinity audiences, custom audiences).
  • Contextual targeting on relevant websites.
  • Creation of visually appealing banner ads (design services may be separate).
  • Placement targeting on specific websites or apps.
  • Frequency capping to manage ad exposure.
  • Conversion tracking and optimization.
  • Performance monitoring and reporting.
  • Remarketing campaigns.
• Video Campaigns (YouTube Ads):
  • Video ad creation guidance (or collaboration with video production).
  • Audience targeting (demographics, interests, life events, custom audiences).
  • Placement targeting on specific YouTube channels or videos.
  • Different ad formats (in-stream, discovery, bumper ads).
  • Campaign setup and management.
  • Performance tracking and reporting.
• Shopping Campaigns:
  • Google Merchant Center setup and management.
  • Product feed optimization.
  • Campaign creation and management.
  • Bid optimization for product listings.
  • Performance monitoring and reporting.
• App Campaigns:
  • Campaign setup to drive app installs and engagement.
  • Targeting based on user behavior and demographics.
  • Creative asset guidance.
  • Performance tracking and optimization.

Meta Ads (Facebook & Instagram Ads) Services:

• Campaign Objective Setting: Aligning ad campaigns with business goals (awareness, traffic, engagement, leads, sales, app promotion).
• Audience Targeting:
  • Demographic targeting (age, gender, location - including Colombo and Sri Lanka).
  • Interest-based targeting.
  • Behavioral targeting.
  • Lookalike audience creation.
  • Custom audience creation (website visitors, customer lists, app users).
  • Detailed targeting options.
• Ad Creative Development:
  • Guidance on image and video ad creation.
  • Ad copy writing and optimization.
  • Carousel ads, collection ads, instant experiences.
• Budget Management and Bidding Strategies:
  • Setting daily and lifetime budgets.
  • Selecting appropriate bidding strategies (automatic, manual, cost per result).
• Placement Optimization: Selecting optimal placements across Facebook, Instagram, Audience Network, and Messenger.
• A/B Testing: Testing different ad creatives, audiences, and placements.
• Conversion Tracking and Pixel Implementation: Setting up and managing the Meta Pixel for accurate conversion measurement.
• Lead Generation Campaigns: Creating and managing lead forms directly within the platform.
• Catalog Sales Ads (Dynamic Product Ads): Promoting relevant products to users who have shown interest.
• Performance Monitoring and Analysis: Tracking key metrics (reach, impressions, clicks, conversions, cost per result).
• Detailed Reporting on Campaign Performance.
• Retargeting Campaigns: Reaching users who have interacted with your website or social media.

By offering these services across both Google Ads and Meta Ads, Digital Nomad Ventures can provide clients with a comprehensive paid media strategy to reach their target audience effectively and achieve their business objectives.